Driving Syniverse’s growth with expert market forecasting and analysis
With Juniper Research’s market intelligence, Syniverse gained the essential data and analysis needed to empower its sales, marketing, and leadership teams. This intelligence helped Syniverse stay ahead of industry trends, make faster decisions, and identify key opportunities for growth.
Key results
Empowering teams with actionable market insights
Syniverse has been a pioneer in mobile technology since 1G, with offerings ranging from VoLTE and 5G to A2P messaging and CPaaS. Navigating this diverse landscape means needing market intelligence that combines depth, breadth, and expertise.
Since 2017, Juniper Research has supported Syniverse by delivering actionable data and insights that empower its 1,500-strong workforce to anticipate trends and make informed strategic moves.
"We’re a complex company with several different product areas and Juniper Research ticks several boxes – that’s very rare for any market intelligence firm."
Nicholas Pez, Strategy Manager"There’s really good market data, but it’s also combined with a view of the competitor ecosystem. The way you slice up the big topics is helpful, whether we’re looking at market size or identifying the leading players."
Nathan Robbins, VP Strategy and AlliancesTransforming complex data into clear decisions
Syniverse especially values the breadth of our forecasting, which it says, is hard to find anywhere else. These forecasts, along with insights into market trends and competitor activity, enable it to stay competitive by providing a clear view of where the industry is headed and what other industry players are focusing on.
This includes using Juniper Research’s data to create custom charts and visualisations; tailored to their specific needs. The charts are then shared across the sales and marketing teams to help quickly communicate key findings and data across the organisation; enabling quick decision-making and internal alignment.
Driving investment focus with clear market insight
Juniper Research supports Syniverse by keeping the company informed on industry trends and providing valuable talking points for customer presentations and strategic discussions. This helps Syniverse make critical business decisions across its diverse operations.
This support is especially vital when Syniverse reviews its investment priorities. With a broad portfolio spanning multiple markets, the company needs to stay alert to shifting market dynamics and focus resources where they will have the greatest impact.
Juniper Research’s insights play a key role in these strategic planning processes. They help align leadership, refine investment decisions, and chart a clear path for sustained growth; ensuring Syniverse stays ahead in innovation and market leadership.