Key Team Members

Juniper Research isn't just about data and research - it's also about our people, from our team of expert Analysts, to our experienced Sales and Marketing teams, our people work hard to provide you with our latest research, reports and findings.

Meet our key team members below.
Adam Wears Team Photo

Adam Wears

Senior Content Specialist

With over 10 years’ experience producing digital content for several leading brands, Adam is responsible for Juniper Research’s digital output; including social media, infographics, videos, and podcasts.
When he isn’t spending an unhealthy amount of time on Twitter, he can be found tending to his allotment.

Cara Malone Team Photo

Cara Malone

Research Analyst

Cara is an analyst at Juniper Research writing technology reports, predominantly in the healthcare and smart cities areas.

She loves baking and photography, mainly taking photos of her cats.

Carlie Cohen Team Photo

Carlie Cohen

Product Marketing & Events Manager

Carlie has over 25 years' experience as a copywriter, having worked for some of the biggest brands in the UK. She is responsible for maintaining Juniper Research's online report catalogue, managing HR, and is executive assistant to our CEO. 
A proud dance mum, she is happiest on a roof-down day in her car, Mabel.

Chris Phillips Team Photo

Chris Phillips

VP of Marketing

Responsible for all of Juniper Research's website and marketing operations, as well as central business reporting and project management. Chris has over 10 years' experience in digital marketing working for leading UK retailers, supermarkets and FMCG brands.

He can often be found nodding his head along to the latest heavy metal albums.

Elisha Sudlow-Poole Team Photo

Elisha Sudlow-Poole

Research Analyst

Elisha is a Research Analyst at Juniper Research and holds a Bachelors and Masters degree in Psychology. She analyses the latest developments in the operator services and telecommunications markets.

While at university, Elisha lived and studied in Canada, yet Wales still maintains a special place in her heart.

Hazel Saunders Team Photo

Hazel Saunders

Senior Data Executive

Hazel is responsible for keeping Juniper Research's online data platform, harvest, updated with the latest data. She has over 5 years’ experience managing online databases and holds a degree in Ancient History from the Royal Holloway University of London.

She would describe her passions in life as food, literature, and her beagle Otis.

Jordan Rookes Team Photo

Jordan Rookes

Research Analyst

Jordan is a Research Analyst at Juniper Research. He holds a Bachelors in Accounting and Finance and a Masters degree in Strategic Marketing. He is a part of the fintech team, analysing current and future technology trends across financial markets.

He is a long-suffering Southampton FC fan and loves to travel the world.

Nick Mardell Team Photo

Nick Mardell

VP of Sales

Responsible for client relations and managing the development of Juniper Research's financial markets products and services. Nick has over 15 years' experience in sales and account management across the leisure, telco and IT industries.

He once scored 3 goals at the original Wembley stadium.

Nick Maynard Team Photo

Nick Maynard

Head of Research

In addition to being Juniper Research's Head of Research, Nick is our resident expert on fintech, payments and technology markets and is responsible for co-ordinating our research output. Nick has over 8 years’ experience working in the market research and utility sectors.

He is a passionate cat parent, football fan, and whiskey drinker.

Sam Barker Team Photo

Sam Barker

Head of Analytics & Forecasting

In addition to being Head of Analytics & Forecasting, Sam is Juniper Research's resident expert on mobile messaging, mobile voice, A2P messaging, 5G, and VR.

Scarlett Woodford Team Photo

Scarlett Woodford

Principal Analyst

Scarlett is a Principal Analyst at Juniper Research, where she tracks the latest developments in the telecommunications and service provider markets. In addition, she is responsible for managing Juniper Research’s survey offerings.

She is fascinated by outer space and dreams of owning a herd of alpacas one day.

Tony Crabtree Team Photo

Tony Crabtree

Founder & CEO

Founding Juniper Research in 2002, Tony has navigated Juniper Research’s development from a purely mobile-focused analyst house into its current form, with in-depth expertise in fintech markets, telecoms and emerging digital technologies. Tony has a keen interest new tech, particularly within smart living and sustainability. He gets (some of) his annual fix at CES each year.

With four grown up sons, he’s a patient fan of West Ham United Football Club.

Valeria Pinasco Team Photo

Valeria Pinasco

Senior Publications Executive

Responsible for proofreading, editorial and report formatting. Valeria has over 3 years' experience in the publishing industry working for a variety of publishing houses.

She has a hidden talent for table football, and firmly believes that raccoons are her spirit animal.