Key Team Members

Juniper Research isn't just about data and research - it's also about our people, from our team of expert Analysts, to our experienced Sales and Marketing teams, our people work hard to provide you with our latest research, reports and findings.

Meet our key team members below.
Adam Wears Team Photo

Adam Wears

Senior Digital Marketing Specialist

With over 10 years’ experience producing digital content for several leading brands, Adam is responsible for Juniper Research’s digital output; including social media, blogs, infographics, videos, and webinars.
When he isn’t spending an unhealthy amount of time on Twitter, he can be found tending to his allotment.

Alex Webb Team Photo

Alex Webb

Research Analyst

Alex holds a degree in Politics and International Studies from the University of Warwick. As a member of the telco team, he analyses the latest developments in operator and telecommunications markets.

Alex enjoys watching Tottenham.

Cara Malone Team Photo

Cara Malone

Senior Research Analyst

Cara is a Senior Research Analyst at Juniper Research, focusing predominantly on the fintech and payments markets.

In her spare time, she loves baking and photography - mainly taking photos of her cats.

Carlie Cohen Team Photo

Carlie Cohen

Product Marketing & Events Manager

Carlie has over 25 years' experience as a copywriter, having worked for some of the biggest brands in the UK. She is responsible for maintaining Juniper Research's online report catalogue, managing HR, and is executive assistant to our CEO. 
A proud dance mum, she is happiest on a roof-down day in her car, Mabel.

Chris Phillips Team Photo

Chris Phillips

VP of Marketing

Responsible for all of Juniper Research's website and marketing operations, as well as central business reporting and project management. Chris has over 10 years' experience in digital marketing working for leading UK retailers, supermarkets and FMCG brands.

He can often be found nodding his head along to the latest heavy metal albums.

Daniel Bedford Team Photo

Daniel Bedford

Research Analyst

Daniel holds a BSc Biochemistry and an MRes Biological Science. As a member of the fintech and payments team, he analyses developments in the financial and payments markets, and how these interplay with emerging technologies such as blockchain and AI.

Daniel is a self-proclaimed 'shopaholic' and owns the world's largest collection of IKEA pencils.

Dimitrios Pavlakis Team Photo

Dimitrios Pavlakis

Head of Next Generation Technologies

As Head of Next Generation Technologies, Dimitrios is investigating the emerging horizon in smart cities, security and identity, and IoT, as well as pioneering technologies in AI and robotics. He has 14 years' experience as a research analyst across a variety of topics and is a fervent believer in upskilling – with Python being his weapon of choice in data science and machine learning.
His ideal day includes discussing the tech singularity between humans and AI, followed by a DnD session.

Elisha Sudlow-Poole Team Photo

Elisha Sudlow-Poole

Senior Research Analyst

Elisha is a Senior Research Analyst at Juniper Research and analyses the latest developments in the operator services and telecommunications market. In recent months, she has spoken at high-profile industry events such as Mobile World Congress and MEF CONNECTS Business Messaging.

While at university, Elisha lived and studied in Canada, yet Wales still maintains a special place in her heart.

Fred Savage Team Photo

Fred Savage

Market Data Analyst

Fred holds a BSc in Mathematics from the University of Leeds. His duties as Market Data Analyst involve curating and administering new statistics for new and upcoming data projects at Juniper Research.

At other times, he is a performing musician and has an interest in travel and drinking too much coffee.

Hazel Saunders Team Photo

Hazel Saunders

Senior Data Executive

Hazel is responsible for keeping Juniper Research's online data platform, harvest, updated with the latest data. She has over 5 years’ experience managing online databases and holds a degree in Ancient History from the Royal Holloway University of London.

She would describe her passions in life as food, literature, and her beagle Otis.

Matthew Purnell Team Photo

Matthew Purnell

Research Analyst

Working in the fintech team, Matt analyses developments in the financial and payments markets. He was formerly a Research Assistant for the NHS and holds degrees in Psychology BSc and Clinical Psychology MSc from Swansea University.
Outside of maintaining his hair to get a matte finish, Matt spends his time playing video games, baking, and making high-quality puns.

Michael Greenwood Team Photo

Michael Greenwood

Research Analyst

Michael is a research analyst at Juniper Research. He holds a BSc in Economics from the University of Huddersfield. As a member of the fintech team, he analyses developments in the financial and payments markets, and how these interplay with emerging technologies.
In his spare time, he enjoys video games, history, and supporting bad sport teams wearing blue, such as Cardiff City and the Detroit Lions.

Nick Mardell Team Photo

Nick Mardell

VP of Sales

Responsible for client relations and managing the development of Juniper Research's financial markets products and services. Nick has over 15 years' experience in sales and account management across the leisure, telco and IT industries.

He once scored 3 goals at the original Wembley stadium.

Nick Maynard Team Photo

Nick Maynard

VP of Fintech Market Research

As VP of Fintech Market Research, Nick is Juniper Research's resident expert on fintech and payments markets, and is responsible for co-ordinating our research output. He has over 10 years’ experience working in the market research and utility sectors, and is a regular speaker at industry events and webinars.
He is a passionate cat parent, football fan, and whiskey drinker.

Rosie O'Connor Team Photo

Rosie O'Connor

Research Analyst

Rosie is a Research Analyst at Juniper Research and holds a BSc in Psychology from the University of Liverpool. As a member of the telecoms team, she analyses the latest developments in the operator services and telecommunications markets.

She loves travelling and aspires to, one day, watch the speed walking at the Olympics.

Sam Barker Team Photo

Sam Barker

VP of Telecoms Market Research

As VP of Telecoms Market Research at Juniper Research, Sam produces high-quality research on telecommunications technologies and the future of digital content. He has been interviewed by leading media outlets, including the BBC and Wall Street Journal, and is a regular contributor to messaging conferences and telecommunications industry events.

Sam Chapman Team Photo

Sam Chapman

Sales Development Executive

With over 6 years' experience in sales, Sam is responsible for developing Juniper Research’s telco and technology markets products and services.

He once walked out on a football pitch with former England goalkeeper Paul Robinson.


Tony Crabtree Team Photo

Tony Crabtree

Founder & CEO

Founding Juniper Research in 2002, Tony has navigated Juniper Research’s development from a purely mobile-focused analyst house into its current form, with in-depth expertise in fintech markets, telecoms and emerging digital technologies. Tony has a keen interest new tech, particularly within smart living and sustainability. He gets (some of) his annual fix at CES each year.

With four grown up sons, he’s a patient fan of West Ham United Football Club.

Valeria Pinasco Team Photo

Valeria Pinasco

Senior Publications Executive

Responsible for proofreading, editorial and report formatting. Valeria has over 3 years' experience in the publishing industry working for a variety of publishing houses.

She has a hidden talent for table football, and firmly believes that raccoons are her spirit animal.