The Future of Payments: What’s Powering the A2A Boom?

Monday, 22 September 2025
Fintech & Payments
Thomas Wilson
Research Analyst

Account-to-Account (A2A) payments are no longer a niche option. By 2025, spending via A2A will hit staggering levels – with the UK leading the way at $11.4 trillion, followed closely by Japan and India. But what’s behind this rapid rise? Several factors are converging to make A2A payments one of the most significant shifts in financial services today.

The Role of Technology

Smartphones have become the backbone of modern finance, enabling consumers to send and receive money with just a few taps. Features such as biometric authentication and QR code scanning make A2A payments seamless, while app-based requests simplify everything from peer-to-peer (P2P) transfers to online shopping.

Artificial intelligence is also reshaping the landscape. AI-driven fraud detection, behavioural biometrics, and automated verification processes mean that A2A payments are now both more secure and more convenient. This combination of speed and safety is essential for winning consumer trust.

Government Initiatives and Regulation

National payment schemes have been instrumental in driving adoption. India’s UPI and Brazil’s Pix are prime examples of how government-backed infrastructure can revolutionise everyday payments. Similarly, the EU’s adoption of ISO 20022 has set global standards for interoperability, making it easier for businesses and consumers to embrace A2A.

Meanwhile, Open Banking initiatives are unlocking new possibilities such as Variable Recurring Payments (VRPs), which give consumers more control over subscriptions and regular payments. This level of regulatory support is pushing A2A into the mainstream across multiple regions.

Lower Costs, Better Cash Flow

For businesses, one of the biggest draws is cost. Traditional wire transfers can be expensive, with fees ranging from $0 to $50 per transaction in the US, plus hefty surcharges on international transfers. By contrast, A2A payments via systems like FedNow can cost just a few cents per transaction.

By cutting out intermediaries such as card networks, A2A payments help businesses manage cash flow more effectively. Funds settle instantly, reducing reconciliation delays and operational costs. For consumers, these savings often translate into lower fees and smoother payment experiences.

Expanding Financial Inclusion

A2A payments are also helping to close the financial inclusion gap. In emerging markets, QR code–based payments allow even small businesses or unbanked individuals to participate in digital commerce with nothing more than a smartphone and internet access.

By lowering barriers to entry, A2A is enabling broader participation in digital financial systems. This not only benefits individuals in remote or underserved communities but also supports local economic development.

Building Consumer Trust

Security remains central to A2A adoption. Strong Customer Authentication (SCA) requirements, combined with multi-factor authentication, have dramatically reduced fraud rates. Enhanced transparency – such as real-time confirmation of payment transfers – further builds user confidence.

Providers are also innovating with refund processes and protections, ensuring that consumers feel as secure with A2A as they do with card-based payments.


Source: A2A Payments Market 2025-2030

Read the Press Release: A2A Transaction Value to Reach $195 Trillion in 2030 Globally, Driven by Advanced Value-added Services

Download the Whitepaper: Ascending-to-Ailing: The Deceleration of A2A Adoption

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