Digital Identity: What's Driving the Market in 2029?
Digital identity systems have become integral to modern society, enabling individuals to access a wide range of services securely and conveniently. As digital interactions increase, the need for robust identity management solutions has grown, leading to the development of various models for handling digital identities.
Juniper Research classifies these into three primary categories: centralised, federated, and decentralised identity systems. Each model offers unique advantages and challenges, reflecting different approaches to security, privacy, and user control. Understanding these forms of digital identity is crucial for navigating the evolving digital landscape and ensuring safe and efficient identity management.
Centralised Identity
Centralised identity systems store digital identity credentials in a single location, used for a specific purpose, with the identity provider handling authentication. A common example is a digital driving license issued by a government. These systems are simple to manage and allow easy access to information, but they pose significant privacy risks due to potential data breaches and often rely on outdated government IT infrastructure.
Federated Identity
Federated identity systems also store identity credentials centrally, but these credentials can be used across multiple systems. This model supports Single Sign-On (SSO), allowing users to access various services with one set of credentials. Examples include India's Aadhaar system. Federated identity systems adhere to principles like user control, minimal data disclosure, and competition among providers. They enhance security and convenience, especially for financial institutions complying with regulations like PSD2 and GDPR. Technologies like JWT and SAML facilitate secure credential sharing across platforms.
Decentralised Identity
In decentralised identity systems, individuals create and manage their credentials, stored in a distributed manner such as on mobile devices. This model replaces traditional logins with cryptographic keys and may use blockchain technology. Users control their information through identity wallets, sharing only necessary details. For example, proving age without disclosing a birth date. Public and private keys in the wallet allow secure interaction with the distributed ledger, ensuring privacy by keeping identity information off the ledger.
Source: Global Digital Identity Market 2024-2029
Download the Whitepaper: The Anatomy of a Digital ID
Latest research, whitepapers & press releases
-
ReportJanuary 2026IoT & Emerging TechnologyPost-quantum Cryptography Market: 2026-2035
Juniper Research’s Post-quantum Cryptography (PQC) research suite provides a comprehensive and insightful analysis of this market; enabling stakeholders, including PQC-enabled platform providers, specialists, cybersecurity consultancies, and many others, to understand future growth, key trends, and the competitive environment.
VIEW -
ReportJanuary 2026Telecoms & ConnectivityMVNO in a Box Market: 2026-2030
Juniper Research’s MVNO in a Box research suite provides Mobile Virtual Network Enablers, Mobile Virtual Network Aggregators, and other players with detailed analysis and strategic recommendations for monetising demand for MVNO in a Box services.
VIEW -
ReportDecember 2025AI Agents for Customer Experience Platforms Market: 2025-2030
Our comprehensive AI Agents for Customer Experience Platforms research suite comprises detailed assessment of a market that is set to disrupt mobile communications. It provides stakeholders with insight into the key opportunities within the AI agents for customer experience platforms market over the next two years.
VIEW -
ReportDecember 2025Fintech & PaymentseCommerce Fraud Prevention Market: 2025-2030
Our eCommerce Fraud Prevention research suite provides a detailed and insightful analysis of this evolving market; enabling stakeholders from financial institutions, law enforcement agencies, regulatory bodies and technology vendors to understand future growth, key trends, and the competitive environment.
VIEW -
ReportNovember 2025Telecoms & ConnectivityeSIMs & iSIMs Market: 2025-2030
Juniper Research’s eSIMs and iSIMs research suite offers insightful analysis of a market set to experience significant growth in the next five years. The research suite provides mobile network operators (MNOs), original equipment manufacturers (OEMs), and eSIM management and platforms vendors with intelligence on how to capitalise on the market growth, and guidance on how eSIM-only devices and sensors, SGP.42, in-factory provisioning, and iSIMs will change the competitive landscape.
VIEW -
ReportNovember 2025Fintech & PaymentsModern Card Issuing Platforms Market: 2025-2030
Our Modern Card Issuing Platforms Market research suite provides a detailed and insightful analysis of this evolving market; enabling stakeholders from banks, financial institutions, fintech companies, and technology vendors to understand future growth, key trends, and the competitive environment.
VIEW
-
WhitepaperJanuary 2026IoT & Emerging TechnologyPreparing for Q-Day: Post-quantum Security Shift
Our complimentary whitepaper, Preparing for Q-Day: Post-quantum Security Shift, assesses the factors which are increasing interest in adopting PQC, and challenges to PQC adoption. Additionally, it includes a forecast summary of the global spend on PQC by 2035.
VIEW -
WhitepaperJanuary 2026Telecoms & ConnectivityHow Fintechs and Retail Companies Are Changing Mobile Services
Our complimentary whitepaper, How Fintechs and Retail Companies Are Changing Mobile Services, explores the key enterprises entering the MVNO market and launching mobile services via MVNO in a Box partners. It also provides forecasts for total MVNO revenue from mobile subscribers in 2030.
VIEW -
WhitepaperJanuary 2026IoT & Emerging TechnologyTop 10 Emerging Tech Trends 2026
See which emerging technologies will shape enterprise strategy and investment in 2026; from post-quantum cryptography to neuromorphic computing and next-generation infrastructure.
VIEW -
WhitepaperDecember 2025Telecoms & ConnectivityHuman + AI: Drivers of Customer Experience AI Agents in 2026
Our complimentary whitepaper, Human + AI: Drivers of Customer Experience AI Agents in 2026, examines the key drivers of the AI agents for customer experience platforms market in 2025.
VIEW -
WhitepaperDecember 2025Fintech & PaymentsBeyond Chargebacks: The True Cost of Fraud for Digital Commerce
Our complimentary whitepaper, Beyond Chargebacks: The True Cost of Fraud for Digital Commerce, examines the state of the eCommerce fraud prevention market; considering the impact of evolving digital fraud strategies, including key trends such as identity theft, account takeovers, chargebacks, policy abuse and friendly fraud.
VIEW -
WhitepaperNovember 2025Telecoms & ConnectivityeSIM-only Devices: The Impact on Operators, Consumers, and IoT
Our complimentary whitepaper, eSIM-only Devices: The Impact on Operators, Consumers, and IoT, explores the challenges and opportunities for the three segments, with a particular focus on eSIM-only smartphones and SGP.42.
VIEW
-
Fintech & Payments
Modern Card Issuing Platforms to Issue 1.6 Billion Payment Cards in 2030, as Banks Shift Focus From UX to Cost Efficiency
January 2026 -
IoT & Emerging Technology
Post-quantum Cryptography Market to Exceed $13 Billion by 2035 as Q-Day Awareness Accelerates
January 2026 -
Fintech & Payments
Digital Wallets: QR Codes to Constitute Half of All Wallet Transactions Globally Over Next Five Years
January 2026 -
Telecoms & Connectivity
MVNO in a Box Platforms to Drive MVNO Market to 438 Million Subscribers Globally by 2030
January 2026 -
IoT & Emerging Technology
Juniper Research Unveils Top 10 Emerging Tech Trends to Watch in 2026
January 2026 -
Fintech & Payments
Digital Identity App Usage to Hit 6.2 Billion by 2030, Driven by Shift to Decentralised Models
December 2025