Cybersecurity & the New Threat Landscape
But what are the key segments within cybersecurity?
Cloud Security
Cloud security refers to policies, controls, and solutions deployed to ensure safety of the entirety of, and mitigate weaknesses in, distributed virtual infrastructure, applications, and data. This includes SaaS products, such as Microsoft 365 and Google Drive, PaaS (Platform-as-a-Service) products, such as Windows Azure, and IaaS (Infrastructure-as-a-Service) products such as AWS (Amazon Web Services).
The rise of cloud computing and shared responsibility models between users and cloud providers had led cybersecurity vendors to develop cloud-orientated or cloud-first services and products. Migration of critical enterprise applications and data to cloud, coupled with remote/hybrid working, brought cloud security to the fore, with solutions not only aimed at prevention and mitigation of threats and cyberattacks but also remediation and recovery of system components and data.
DDoS (Distributed Denial of Service) Security
DDoS attacks are a type of persistent cyberattack to applications, servers, services, or networks to distract or overwhelm it by sending rapid and continuous online requests via multiple infected devices (bots) and/or networks (botnets), flooding the bandwidth with fake traffic. Thereby, attackers deny the access of legitimate users to services.
These attacks often serve as front or first-stage attacks to detect and exploit the weaknesses in servers, with attackers aiming to obtain sensitive customer data and/or access critical infrastructures. DDoS security, thereby, refers to dynamic solutions and measures deployed to detect and mitigate these attacks, protect servers and networks, and minimise business downtime.
Email Security
With the advent in remote working, email has arguably become one of the main vectors for cyberattacks, with phishing, BEC (Business Email Compromise) and other forms of attacks, such as those including malware and ransomware, which can lead to large-scale data breaches.
Email security, therefore, refers to various solutions and broader policies to protect email accounts and content against compromises, unauthorised access, data loss or theft. Email security solutions are increasingly incorporated into cloud security solutions, as email is an essential asset to be secured.
Endpoint Security
Endpoint security is the practice of securing endpoint devices such as laptops, desktops, and mobile devices, from cyber threats and attacks.
Many security solutions have evolved to secure endpoints remotely; accessing networks and/or servers, integrating advanced threat intelligence, investigation, and response mechanisms within security platforms collectively known as XDR (Extended Detection and Response), as well as incorporating identity and access management elements for ensuring secure access.
Identity and Access Management
Identity and access management, or IAM in short, refers to a set of rules, policies, and associated technologies deployed to ensure the access of appropriate users to critical enterprise information digitally. It involves assignment of user identities and rules of access linked to those identities, as well as storage of identity and profile data, data governance rules and automated monitoring of data assets.
For many organisations, IAM constitutes the baseline of establishing a secure IT architecture, applicable on both cloud and on-premises systems. Arguably, IAM is also the most important component for organisations to remain compliant to regulations and avoid data breaches.
IoT Security
The IoT is a complex system of not only interconnected devices but also networks, middleware, all endpoints including sensors and appliances, and infrastructure components, as well as data transmitted and stored therein. As such, IoT security refers to ensuring the safety and integrity of IoT devices and networks.
Threat Intelligence
Threat intelligence is threat information that has been analysed and interpreted to provide the necessary context for decision-making. This information-based definition can provide a foundation, as threat intelligence currently leads the way to deployment of solutions attached to the specific threat information processed and action-oriented advice.
Unified Threat Management
Unified threat management is a single security solution that provides multiple security functions or services combined into a device to simplify protection. Hence, unified threat management is also referred to as NGFW (Next-generation Firewall) in some enterprise contexts; encompassing antivirus, web, content filtering, email filtering, and anti-spam.
Our latest research found:
- The total value of enterprise cybersecurity spend will exceed $226 billion in 2027, up from $179 billion in 2022; representing total growth of 26% over the next five years.
- Juniper Research’s Competitor Leaderboard for the cybersecurity market has identified the five leading market vendors as:
- AWS
- IBM
- Cisco
- Oracle
- Sophos
- Cybersecurity vendors must form strategic partnerships with smaller, specialised cybersecurity vendors to acquire new data sources and point solutions, and offer services, such as unified threat management, in order to maintain relevance in this highly competitive market.
Latest research, whitepapers & press releases
-
ReportOctober 2025Fintech & PaymentsDigital Identity Market: 2025-2030
Juniper Research’s Digital Identity research suite provides a comprehensive and insightful analysis of this market; enabling stakeholders, including digital identity platform providers, digital identity verification providers, government agencies, banks, and many others, to understand future growth, key trends, and the competitive environment.
VIEW -
ReportOctober 2025Telecoms & ConnectivityTravel eSIM Market: 2025-2030
Our comprehensive Travel eSIMs research suite comprises detailed assessment of a market undergoing rapid growth. It provides insight into how travel eSIM providers can differentiate their services to maximise success in the market over the next two years.
VIEW -
ReportOctober 2025IoT & Emerging TechnologyDirect to Satellite Market: 2025-2030
Juniper Research’s Direct to Satellite research suite provides satellite providers, investors, and partners, such as Mobile Network Operators, with an extensive analysis and insights into the direct to satellite market.
VIEW -
ReportSeptember 2025Fintech & PaymentsInstant Payments Market: 2025-2030
Juniper Research’s Instant Payments research suite provides a wide-ranging and strategic analysis of this market; enabling stakeholders - from banks, infrastructure providers, regulators, and businesses - to understand future growth, key trends, and the competitive environment.
VIEW -
ReportSeptember 2025Fintech & PaymentsAnti-money Laundering Systems Market: 2025-2030
Our AML Systems research suite provides a detailed and insightful analysis of this evolving market; enabling stakeholders from financial institutions, law enforcement agencies, regulatory bodies and technology vendors to understand future growth, key trends, and the competitive environment.
VIEW -
ReportSeptember 2025Fintech & PaymentsA2A Payments Market: 2025-2030
Our A2A Payments research suite provides detailed analysis of this rapidly changing market; enabling A2A payments service providers to gain an understanding of key payment trends and challenges, potential growth opportunities, and the competitive environment.
VIEW
-
WhitepaperOctober 2025Fintech & PaymentsHow Digital Identity is Going Mainstream
Our complimentary whitepaper, How Digital Identity is Going Mainstream, assesses the trends that are moving digital identity to be increasingly popular, and challenges to digital identity growth.
VIEW -
WhitepaperOctober 2025IoT & Emerging TechnologyBeam Me Up: The Direct to Satellite Revolution
Our complimentary whitepaper, Beam Me Up: The Direct to Satellite Revolution, evaluates the future key services that satellite providers must offer in the direct to satellite market.
VIEW -
WhitepaperOctober 2025Telecoms & ConnectivityWhy Operators Are Launching Travel eSIMs in 2026
Our complimentary whitepaper, Why Operators Are Launching Travel eSIMs in 2026, examines the outlook of the travel eSIMs market over the next five years.
VIEW -
WhitepaperSeptember 2025Fintech & PaymentsFrom Detection to Prevention: The Next Era of Anti-money Laundering
Our complimentary whitepaper, From Detection to Prevention: The Next Era of Anti-money Laundering, examines the state of the AML systems market; considering the impact that a changing regulatory environment and a growing number of use cases is having on the market. Additionally, it includes a forecast summary of the total value of the AML systems market in 2030.
VIEW -
WhitepaperSeptember 2025Fintech & Payments3 Key Trends Driving Instant Payments
Our complimentary whitepaper, 3 Key Trends Driving Instant Payments, assesses how key trends are driving the evolution of the instant payments market, and which challenges these resolve. Additionally, it includes a forecast summary of the global transaction values via instant payment schemes by 2029.
VIEW -
WhitepaperSeptember 2025Fintech & PaymentsAscending-to-Ailing: The Deceleration of A2A Adoption
Our complimentary whitepaper, Ascending-to-Ailing: The Deceleration of A2A Adoption, examines the state of the A2A payments market; considering the impact of this payment method and how it is shaping the modern payments landscape through lower fees and enriched user experience.
VIEW
-
Telecoms & Connectivity
Consumer Losses to Mobile Messaging Fraud to Fall 10% Globally in 2026
November 2025 -
Fintech & Payments
eCommerce Market to Reach 440 Billion Transactions by 2030 Globally, With Emerging Markets and Agentic Commerce Set to Accelerate Growth
November 2025 -
Telecoms & Connectivity
OTT Business Messaging Traffic to Grow 45% Globally Over Next Two Years
October 2025 -
Fintech & Payments
Fraud Detection & Prevention Spending by Financial Institutions Reaches $21 Billion Annually
October 2025 -
Telecoms & Connectivity
Fraud Prevention APIs to Generate $5bn for Operators Globally by 2030, But Diversification of API Applications Needed
October 2025 -
Sustainability & Smart Cities
Smart Building Interoperability Frameworks to Drive $21bn Global Platform Spend Next Year
October 2025