Are Autonomous Vehicles Ready for the Road Ahead?
Driverless vehicles have taken the spotlight over the past year, with autonomous vehicles (AVs) now operating in US cities like San Francisco and Phoenix via Google’s Waymo and Tesla gearing up for its Texas debut.
These AVs are being hailed as potential game-changers for urban issues, promising improvements in last-mile mobility, traffic reduction, lower emissions, and more affordable transit options. But, as these vehicles are still in their early stages, it's worth asking: can AVs truly deliver on these ambitious promises and reshape urban life for the better?
Are They Economical?
The road to profitability for driverless taxi companies is shaping up to be a long and challenging one.
Take Waymo, for example. Google's experimental division that operates at a $2 billion loss in the first half of 2024 alone, with Google pouring an additional $5 billion into the project. While this may signal confidence in autonomous taxis, it may also prompt other stakeholders to assess the costs versus potential returns. Unlike Uber and Lyft, who bypassed the hefty cost of owning vehicles, driverless taxi companies must invest in both the vehicles and the complex technology needed to operate them.
For consumers, the main draw is supposed to be cheaper rides, thanks to the absence of driver labour costs and tips. However, there’s no clear consensus: Waymo rides, with their longer wait and journey times, are often pricier than alternatives, sometimes by up to 30%. While this higher cost could be explained by the need for profitability, the question remains: will the novelty of driverless taxis be enough to sway consumers, especially when faster, more affordable options are available, even in cities with fewer drivers for traditional platforms? Autonomous taxis could boost GDP by increasing revenue and consumer productivity, but this benefit might also be realised in other ways, such as savings from not using driverless taxis being spent on different goods and services.
Are They Practical?
The practical challenges of autonomous taxis are hard to ignore. While we’ve already touched on the longer-than-usual wait times compared to traditional ride-hailing, there’s also the question of whether these taxis are really necessary in the areas they serve.
Take Los Angeles, for instance. Waymo’s operational zone is already filled with more cost-effective alternatives, like abundant bus routes and e-scooters for last-mile travel. When taxis are needed, the higher cost and longer wait times of Waymo often aren’t justifiable for many consumers. The one bright spot is Waymo’s pilot programme in LA, offering a $3 discount for riders connecting to public transit stations. While this incentive helps, it may still not outweigh the convenience of other public transport options. Plus, key areas in LA, particularly East LA, aren't covered by Waymo, limiting the appeal and adoption.
From an environmental perspective, these AVs are a significant improvement over traditional ride-hailing fleets, as they’re entirely electric, dramatically reducing CO2 emissions compared to gas-powered vehicles.
But there's a catch: the AI needed to train these vehicles requires immense computing power. For example, 1 petaflop (one quadrillion calculations) needs over 11,000 GPUs, which is energy-intensive and costly. While this energy demand is spread across all AI applications, more vehicles on the road will only escalate the total consumption. Furthermore, despite being electric, these autonomous vehicles still contribute to traffic congestion, occupying valuable space on already crowded highways and city streets. This is something autonomous taxis might exacerbate, particularly for pedestrians, raising additional safety concerns.
Are They Salvageable?
Autonomous vehicle technology is too promising to overlook, though the way it’s being commercialised by big tech raises some concerns. The focus needs to shift towards integrating AVs into public transport, addressing both environmental and people-centred needs. While AVs are a recent development in ride-hailing, the technology has been part of public transit for decades. London’s Docklands Light Railway and the Victoria Line on the London Underground have been autonomous for decades, with on-board staff for safety. Autonomous buses have also been in the works since the late 2010s, with companies like Estonia's Auve Tech showcasing eight-seat shuttles in Tallinn. Volvo Buses is set to trial self-driving systems to ease driver stress in Sweden, while in the UK, Alexander Dennis has developed an automated bus set to serve Cambridge’s biomedical campus after track-based testing.
Autonomous buses stand to address many of the same goals as their car counterparts - transporting more people in less space, providing cheaper journeys, and being more eco-friendly than cars. But the practical benefits of buses far outweigh those of taxis, making them more attractive to government transport agencies even if their return on investment isn’t as high for tech companies.
Buses offer key advantages over cars, particularly in terms of control centres and efficiency. Public transport AVs can be monitored by a single operator overseeing dozens of vehicles, and because these AVs stick to pre-determined tracks, the likelihood of requiring human intervention is far lower than that of AV cars, which need to navigate complex urban environments. Autonomous shuttles, running at high frequencies, can also better connect suburban areas, providing more affordable and accessible public transit. With the cost of drivers and fuel eliminated, the long-term cost savings could make public transport AVs a more attractive investment than autonomous taxis. Plus, they’re better suited to integrate into wider transportation networks, mobility-as-a-service systems, and smart traffic solutions, benefiting a broad range of stakeholders.
For now, AV technology must continue to prove its value to all parties involved, but the real focus should be on public transport solutions that are truly capable of driving healthier cities, societies, and a more sustainable future.
Latest research, whitepapers & press releases
-
ReportSeptember 2025Telecoms & Connectivity
A2P & Business Messaging Market: 2025-2030
Our extensive A2P & Business Messaging research suite comprises detailed analysis of a market undergoing rapid evolution. It provides guidance to mobile operators on how to navigate this shift and grow revenue from business messaging in the future.
VIEW -
ReportAugust 2025Fintech & Payments
Fraud Detection & Prevention in Banking Market: 2025-2030
Our Fraud Detection and Prevention in Banking research suite provides a comprehensive and in-depth analysis of the types of fraud, and methods that can be used to overcome them. This enables stakeholders such as banks, financial institutions, and fintechs to understand future growth, key trends and the competitive environment.
VIEW -
ReportAugust 2025Sustainability & Smart Cities
Smart Buildings Market: 2025-2030
Our Smart Buildings research suite provides in-depth analysis and evaluation of how hardware and software service providers are reimagining smart building solutions as living ecosystems, using Internet of Things (IoT) and AI.
VIEW -
ReportAugust 2025Telecoms & Connectivity
Network APIs Market: 2025-2030
Our Network API research suite provides operators, CPaaS providers, and other GSMA channel partners with extensive analysis and actionable insights into the rapidly growing network API market. It contains data that allows stakeholders in the market to make informed decisions on their product development and business strategies in the network API market.
VIEW -
ReportJuly 2025Fintech & Payments
B2B Payments Market: 2025-2030
Juniper Research’s B2B Payments research suite provides a comprehensive and insightful analysis of this market; enabling stakeholders from B2B payment platform providers to regulators and banks, to understand future growth, key trends and the competitive environment.
VIEW -
ReportJuly 2025Fintech & Payments
Subscription Economy Market: 2025-2030
Juniper Research’s Subscription Economy research suite provides a comprehensive and insightful analysis of this progressing market, enabling stakeholders, from subscription management providers to regulators and subscription providers, to understand future growth, key trends and the competitive environment.
VIEW
-
WhitepaperSeptember 2025Telecoms & Connectivity
Operator Success Strategies in A2P Messaging for 2026
Our complimentary whitepaper, Operator Success Strategies in A2P Messaging for 2026, examines the outlook of the A2P messaging market over the next five years.
VIEW -
WhitepaperAugust 2025Fintech & Payments
Synthetic Identity Fraud: The Lurking Threat to Modern Banking
Our complimentary whitepaper, Synthetic Identity Fraud: The Lurking Threat to Modern Banking, examines the current fraud landscape; explaining the role of key actors in the fraud prevention landscape, and recent developments within the fraud prevention industry.
VIEW -
WhitepaperAugust 2025Sustainability & Smart Cities
Foundations of Smart Buildings: AI, IoT & Energy Efficiency
Our complimentary whitepaper, Foundations of Smart Buildings: AI, IoT & Energy Efficiency, evaluates the main technical components of smart building architecture; being the key objectives and challenges for their acquirement and deployment in the market, as it currently stands.
VIEW -
WhitepaperAugust 2025Telecoms & Connectivity
How Operators Can Unlock the $8 billion Network API Opportunity
Our complimentary whitepaper, How Operators Can Unlock the $8 billion Network API Opportunity, explores how operators can capitalise on the opportunities in the network API market, both now and in the future.
VIEW -
WhitepaperJuly 2025Fintech & Payments
Breaking the Innovation Logjam in B2B Payments
Our complimentary whitepaper, Breaking the Innovation Logjam in B2B Payments, assesses the key areas where B2B payments are being modernised, the key trends driving change, and the main challenges to further development.
VIEW -
WhitepaperJuly 2025Fintech & Payments
Subscribed for Success: Navigating the Future of the Subscription Economy
Our complimentary whitepaper, Subscribed for Success: Navigating the Future of the Subscription Economy, assesses the future of the subscription economy market; examining key drivers such as AI, regulations, and sustainability goals.
VIEW
-
Telecoms & Connectivity
Conversational Use Cases Fuel Global Messaging Boom: Nearly 3 Trillion Business Messages by 2030
September 2025 -
Telecoms & Connectivity
Cellular IoT Connectivity Revenue to Exceed $30 Billion Globally in 2030
August 2025 -
Sustainability & Smart Cities
eScooter Spend to Surpass $7 Billion Globally by 2030, as Rider Freedom Spurs Growth
August 2025 -
Telecoms & Connectivity
Branded Calling to Verify 90 Billion Calls Globally by 2029, as Unified Verification Frameworks Boost Subscriber Protection
August 2025 -
Fintech & Payments
Fraud to Cost Financial Institutions $58.3 Billion by 2030 Globally, as Synthetic Identities Threaten Fraud Tidal Wave
August 2025 -
Sustainability & Smart Cities
Industrial Smart Buildings: Energy Wastage and Bespoke Vertical Solutions to Drive 525% Surge in Deployments by 2030
August 2025