Report Overview

Juniper Research’s latest CPaaS (Communications Platform-as-a-Service) research provides a comprehensive assessment of this growing market, including regional analysis and an evaluation of each of the services that comprise CPaaS offerings. It includes strategic recommendations for providers, which are aligned to 5-year forecasts for the market, including:
  • RCS Business Messaging
  • OTT Business Messaging
  • Push Notifications
  • SMS Business Messaging
  • Voice API Services
This research suite includes:
  • Market Trends & Strategies (PDF)
  • Competitor Leaderboard (PDF)
  • Market Data & Forecasting (PDF)
  • 12 months’ access to harvest online data platform
Key Market Statistics
Market size in 2021: $8.7bn
Market size in 2026: $34.1bn
2021 to 2026 CAGR: 293%

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Key Features

  • Market Outlook: An evaluation of key market drivers, technological challenges and strategic recommendations for key messaging technology stakeholders including:
    • OTT Business Messaging
    • RCS Business Messaging
    • SMS Business Messaging
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment of 17 leading vendors, including:
    • Comviva
    • GMS Worldwide
    • IMImobile
    • Infobip
    • Interop Technologies
    • Kaleyra
    • LINK Mobility
    • MessageBird
    • Nexmo
    • Route Mobile
    • Syniverse
    • Sinch
    • Twilio
    • Tyntec
    • Plivo
    • Zenvia
  • Future Business Model Analysis: An evaluation of the key disruptive services that can be implemented by CPaaS platforms to increase the value of services, including:
    • Automation & Conversational Models
    • CCaaS (Contact Centre-as-a-Service)
    • CDPs (Customer Data Platforms)
    • eCommerce & Online Retail
    • Flash Calling
    • In-messaging Payments
    • Mobile Security & Authentication
  • Regional Market Analysis: A regional assessment of the potential for CPaaS services across 8 key global regions, including:
    • North America
    • Latin America
    • West Europe
    • Central & East Europe
    • Far East & China
    • Indian Subcontinent
    • Rest of Asia Pacific
    • Africa & Middle East

Key Questions Answered

  1. Which emerging services are set to disrupt the CPaaS market over the next 5 years?
  2. Who are the leading CPaaS vendors in 2021?
  3. What is the potential for OTT business messaging services via CPaaS platforms?
  4. What will the value of the CPaaS market be by 2026?
  5. What are the ‘untapped’ regions CPaaS vendors can capitalise on?

Companies Referenced

Interviewed:, Comviva, Kaleyra, LINK Mobility, Route Mobile, Syniverse.
Included in Juniper Research Competitor Leaderboard:, Comviva, GMS Worldwide, IMImobile, Infobip, Interop Technologies, Kalyera, LINK Mobility, MessageBird, Route Mobile, Syniverse, Sinch, Twilio, Tyntec, Plivo, Vonage, Zenvia.
Mentioned: 3CInteractive, AA, ABN AMRO Bank, Absa, Accenture, ACL Mobile, ACTITO, Adax, AfroSaude, AFS (Arab Financial Services), AH to Go, Air Asia, Airbnb, Airtel, AiRXOS, Al Rayan Bank, Aldeamo, Alfa-Bank Kazakhstan, Allied Bank, Allo, Amazon, Amber Alert, Apollo Hospitals, Apple, Aramex, Arcadia, ArmenTel, Asia Insurance 1950, AstraZeneca, AT&T, ATIS (Alliance for Telecommunications Industry Solutions), Authy, AXA, Axiata, Azerfon, Banca Intesa San Paolo, Banca Transilvania, Bancontact, Bandyer, Barclays, BBC, Beeline, Bessemer Venture Partners, Best Buy, Best Western, BlaBlaCar, BMW, BNP Paribas,, BT, Bukalapak, Buongiorno SMS, Capitec Bank, CarDekho, Cellusys, Centrica, Chatfuel,, CitNOW, Citrus, Claro, Coca-Cola Enterprises, Comfone, COMFY, Conversation24, CPA FERRERE, Crédit Agricole, Crunch, CTI Africa, CTIA, CX Company, Dahmakan, Daraz, Deckers, Deliveroo, Dell, DHL, Dialogic, Digital Bold, Digitel, Dimension Data, DinarPAY, DNB Nor, DocPlanner Group, Doctolib, Domino’s,, Draper Fisher Jurveston, du, E.On,, eBay, Ebury, Econet Wireless, Emirates, Emirates College of Technology, Etam, Etisalat, Euroconsumers, Eurowings, EVA, Everbridge, Facebook, Flipkart, FNB (First National Bank), Fokker, Foodora, Future of Voice, Gamigo, GE Aviation, Geocell, Geva Group, Global Ticket, GoDaddy, Golan Telecom, Grameenphone, GSMA, GTBank, Healthcare at Home, Heineken, Helsenorge, Hermes, HeyHi, HF Group, Highside Telecom, HP, Hulu, Hutch, Hyundai, IBM, ICICI Bank, Idea Cellular, iDeal, IHG, IKEA, Indosat Ooerdoo, Instagram, Insung Information, ISS, ITU (International Telecommunication Union), Jazz, Johnson & Johnson, JustPark, Jysk, Kakao Talk, k-lab, Leadsquared, Leanpay, Lebara Mobile, LendingPoint, Levi’s, Lifesize, liveClinic, LLC, LogMeIn, Lyft, Magento, Mahindra Group, Marham, Marks & Spencer, Mars, Mastercard, Mavenir, medGo, MediaMarkt, MEF (Mobile Ecosystem Forum), Mepal, Mercado Livre, METRO Cash & Carry, MHP (Mironivsky Hliboproduct), Mobey Forum, MobiFone Vietnam, Mobile Marketing Association, Mobileum, Mollie SMS, MTD Products, MTN, Mukuru, myElefant, Nederlandse Loterij, New Day , New10, Nexi, Nexmo, Next, NHS, Nickel, NLB Banka, NodeWeaver, Norwegian Cruise Line, Norwegian Health Agency, NTT Docomo, O2, Oi, OLA, Omnize, Onecom, Ooredoo, OpenCart, OpenMarket, OpenSooq, Optimus Digital, Oracle, Orange, Oxfam, Oyo, PagerDuty, Paidy, Papa John’s Pizza, Parcelforce, Parkmobile, Parloa, Paylogic, Paym, Paytm, PensionBee, Pizza Hut, Postnord, Practo, Radware, Raiffeisen Bank, Rakuten, RAM Tracking, Randstad, Rapido, RealNetworks, Red Cross, Red Hat, Red je Pakketje, Redpoint Venture, Remitly, RINA (Rural Independent Network Alliance), Roadmap, Robi,, Rostrvm Solutions, Royal Mail, Safaricom, Sainsbury’s, Salesforce, Samsung, SAP, Sberbank, Selligent, Senati, SendGrid, Inc, Sequoia, ShoeBeDo, SMSCity, SnappCar, Sngular, SolutionReach, Solutions Infini, Spark Capital , Spotify, SSE, Standard Bank, StartupsVsCovid19, StepOne, SurveyMonkey, Symsoft,, TalkTalk, TanTan, TATA 1mg, Telefónica, Telegram, Tele-Town Hall, TelServ, Tesco Bank, The Times Group, TIM, Tismi, TokBox, Transcosmos Research & Development Inc, TravelSIM, Trellance, TTN, Turkcell, Twitch, Twitter, TWW, Uber, UKRSIBBANK, Unilever, US Telecom, Vauxhall, Viber, Vinted, Visa, Vivo, Vodafone, Vodafone , Volpy, VTB Bank, VvAA Groep B.V, Walgreens, Warby Parker, Wavy, WebEngage, WebSMS, WeChat, WeFarm,, Welthungerhilfe, WeWork, WhatsApp, WHO,, WordPress, Wurth, Xenioo, Yelp, Yodlee, Yousign, Zalo, Zendesk, Zoho, Zomato.

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Data & Interactive Forecast

Juniper Research’s CPaaS forecast suite includes:
  • Market Summary, including:
    • Total Mobile Subscribers
    • Average Service Revenue for Mobile Subscriber
    • Total Service Revenue
  • Technology splits for total traffic over CPaaS platforms, and total CPaaS revenue for the following technologies:
    • OTT Business Messaging
    • Push Notifications
    • RCS Business Messaging
    • SMS Business Messaging
    • Voice API Services
  • Access to the full set of forecast data of 51 tables and over 17,500 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.

Geographical splits: 42 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

The global value of the CPaaS market will exceed $10 billion for the first time next year; rising from $8.6 billion in 2021. This represents a growth of 17% growth year-on-year. To capitalise on this remarkable growth, CPaaS vendors will seek to further differentiate their services by integrating novel solutions directly into their service platforms. CPaaS platforms offer a centralised management service for outbound communications, including SMS, OTT business messaging, RCS and voice services.
  • Platform vendors must expand their range of value-added services to achieve this differentiation. We have identified the development of CDPs as a key service that will increase the significance of a CPaaS platform by providing actionable insights into end-user preferences, such as contact time, contact channel and upselling opportunities. In turn, brands and enterprises using CPaaS platforms will enhance the value of mobile communications by automatically contacting users over preferred channels at preferred times.
  • CDPs are an important step in creating differentiation in an increasingly saturated CPaaS market. As traffic over rich media channels increases, CDPs will enable brands and enterprises to tailor communications at a user level; creating a compelling and convenient experience for mobile subscribers.
  • The contribution of rich media messaging formats will become increasingly significant in generating CPaaS vendor revenue. By 2026, over 20% of CPaaS revenue will be attributable to RCS and OTT business messaging channels; rising from less than 2% in 2021. As SMS business messaging traffic growth slows, we advise platforms to onboard SMEs willing to explore rich media messaging. In turn, CPaaS platforms must then highlight the benefits that CDPs will bring to the rich media functionalities of OTT messaging channels to attract new customers.

CPaaS Full Research Suite


Full Research Suite

  • Competitor leaderboard report (pdf)
  • Market trends & strategies report (pdf)
  • Market data, forecasts and analysis report (pdf)
  • Market data, forecasts and interactivity (xls)
  • harvest market data platform (12 months’ online access) - find out more

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Annual Service




Research Details

Juniper Research
Sam Barker
Operators & Providers
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Croatia, Czech Republic, Denmark, Finland, France, Germany, India, Indonesia, Italy, Japan, South Korea, Malaysia, Mexico, Netherlands, New Zealand, Norway, Pakistan, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Thailand, Turkey, Ukraine, United Arab Emirates, UK, USA

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