Key Statistics
to more than $59bn by 2031
growing 1,990% to $3.5bn
over 30% to $5.2bn
Forecast period
'CPaaS Market Value to Exceed $50 Billion Globally by 2031, as Infobip, Twilio, and Sinch Identified as Market Leaders'
Overview
Our CPaaS Market 2026-2031 research suite delivers insightful analysis of a market that will experience significant growth in the next five years. It provides an analysis of CPaaS vendors, key partnerships and client relationships, alongside intelligence on how to capitalise on changing market dynamics within the rapidly expanding CPaaS market. Additionally, it offers guidance on the growth of key CPaaS channels, including SMS, Rich Communication Services (RCS), over-the-top (OTT), voice, video, and API, and how fresh business models will change the competitive landscape.
The CPaaS Market research suite includes several different options which can be purchased separately, including access to data mapping the future growth of this evolving market. This includes detailed forecasts for total CPaaS users (including businesses) and CPaaS users online, via SMS, RCS, OTT, voice, video, and API channels. Enterprise spend on CPaaS for these channels is also included; providing actionable insights into the trends and opportunities for stakeholders in the market.
Additionally, the suite includes a document containing an extensive analysis of 24 market leaders in the CPaaS market. The coverage can also be purchased as a Full Research Suite, which includes all of these components, at a substantial discount.
Collectively, these elements provide essential analysis for understanding and exploiting this rapidly changing market; allowing CPaaS vendors, mobile network operators (MNOs) and enterprises to identify key approaches to shape their future strategy. The research suite's extensive coverage makes it a required resource for all stakeholders involved in this fast-growing market.
All report content is delivered in the English language.
- Market Dynamics: Insights into key trends and changing market dynamics within the CPaaS market; tracking growth across all relevant channels (SMS, RCS, OTT, voice, video, and API). The research suite assesses how the leading vendors are positioning themselves to profit from the market shift; detailing which further steps they can take to better align with this rapidly growing market. The suite also includes a regional market growth rate analysis on the current development and future growth of the CPaaS market across 71 key countries.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key opportunities and findings within the CPaaS market, accompanied by key strategic recommendations for CPaaS vendors, MNOs, and enterprises.
- Benchmark Industry Forecasts: Five-year forecasts are provided for total CPaaS users (including businesses), as well as total users of SMS, RCS, OTT, voice, video, and API channels. Enterprise spend on CPaaS for these channels is also included.
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 24 CPaaS vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, product strength, and future business prospects.
Research Deliverables
Forecast Analysis Report
The numbers tell you what's happening, but our written report details why, alongside the methodologies.
Market Data
Full 5-year forecasts for every available market metric with interactive 'What If' and scenario tools.
Market Trends & Strategies Report
A comprehensive analysis of the current market landscape, alongside strategic recommendations.
Competitor Leaderboard Report
Provides a visual representation of the competitive positioning of the leaders within the market.
The market-leading research suite for the CPaaS market includes access to a comprehensive five-year forecast dataset comprising 416 tables and over 396,000 datapoints. Metrics in the research suite include:
- Total CPaaS revenue, split by key channels and 71 markets
- CPaaS market share by industry
- Number of users per key CPaaS Channel
User metrics are provided for the following messaging channels:
- SMS
- RCS
- OTT
- Voice
- Video
- API
Juniper Research’s Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool allows the user to look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.
This report examines the CPaaS market landscape in thorough detail; assessing the trends and factors shaping the market. This must-have strategy report delivers a comprehensive analysis of the strategic opportunities for mobile messaging vendors, MNOs, and enterprises; addressing key changes and developing opportunities, and how stakeholders must navigate these. It also includes evaluation of key, country-level opportunities for growth in CPaaS.
The Competitor Leaderboard report provides a detailed evaluation and market positioning for 24 leading CPaaS vendors. The vendors are positioned either as an Established Leader, Leading Challenger, or Disruptor and Challenger, based on capacity and capability assessments. The 24 vendors comprise:
- Bandwidth
- Bird
- CEQUENS
- CM.com
- Comviva
- Exotel
- Globe Teleservices
- Gupshup
- Infobip
- LINK Mobility
- Mitto
- Monty Mobile
- OneXTel
- Plivo
- Route Mobile (Proximus Global)
- Sinch
- SMSPortal
- Syniverse
- Tanla Platforms
- Tata Communications
- Telnyx
- Twilio
- Vonage
- Webex Connect (Cisco)
This competitive analysis document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.
Why Choose Juniper Research?
Enterprise Licensing
Our research comes with an enterprise-wide licence as standard, so no need to worry about seat restrictions - your entire team can benefit from our expert insights.
Outstanding Value
Make your budget stretch further as our research represents unrivalled value, with detailed written analysis and comprehensive 5-year forecasts included as standard with all of our data reports.
Expert Insight
With over 20 years of experience, our forecast database and research methodologies are well-established and trusted by market-leading organisations around the world.
Dedicated Support
Our team are ready to assist, whether you need to know more about a report before you buy, or you want to understand how we've arrived at our conclusions, just send us an email or pick up the phone.
Pricing
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Market outlook & trends analysis