Mobility-as-a-Service: Business Models, Vendor Strategies & Market Forecasts 2020-2027

Juniper Research’s latest Mobility-as-a-Service market research provides an in-depth analysis and evaluation of this emerging market; delivering critical insights on the business models being formulated and their future prospects. It also provides an evaluation of the current market progress on MaaS (Mobility-as-a-Service) implementation and highlights the future opportunities for stakeholders across the MaaS ecosystem.

The Mobility-as-a-System trends report provides astute analysis of the key sectors, regional opportunities and developments in the market, whilst providing insights into the impact expected on existing transport methods. This is aligned with an extensive scenario-based market sizing forecast suite, offering three scenarios (for low, medium and high user adoption) to forecast growth until the end of 2027. Metrics featured in each scenario of the MaaS market report include:
  • Total MaaS Users
  • MaaS Revenue
  • Time Savings from MaaS Deployment Compared with Private Car Use
  • Fuel Cost Savings from MaaS Introduction Compared with Private Car Use
This research suite includes:
  • Deep Dive Strategy & Competition (PDF)
  • 7-Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • 12 months' access to harvest online data platform


Key Features

  • MaaS Market Analysis: Analysis of the potential impact of MaaS and what constraints are in place. The analysis is conducted utilising an impact assessment, and covers the following areas:
    • AVs (Autonomous Vehicles)
    • EVs (Electric Vehicles)
    • On-demand transport services
    • Ridesharing
    • Shared micromobility
    • Ticketing
  • Business Model Analysis: Detailed insight into the business models emerging in MaaS, including subscription services, and what incentives will be required.
  • Regional Analysis of MaaS Adoption & Readiness: Includes analysis of adoption and barriers to growth across 8 key global regions according to an evaluation of:
    • The supporting ecosystem
    • Existing MaaS efforts
    • MaaS growth prospects
  • Juniper Research Leaderboard: 15 leading MaaS vendors compared, scored and positioned on the Juniper Research Leaderboard matrix, including:
    • Citymapper
    • CTS
    • Fluidtime
    • GoTo
    • HERE Mobility
    • Karhoo
    • MaaS Global
    • Masabi
    • Moovit
    • Moovel
    • Ridecell
    • Siemens Mobility
    • Skedgo
    • Trafi
    • Ubigo
  • MaaS City Ranking: Evaluation of the top 10 pioneering cities experiments with MaaS deployment and their progress to date.
  • Interviews: Leading MaaS stakeholders interviewed, including:
    • Fluidtime
    • GoTo Global
    • HERE Mobility
    • Moovel
    • Masabi
    • Moovit
    • Nextbike
    • Trafi
  • Benchmark Industry Forecasts: MaaS adoption forecasts in terms of:
    • Users
    • Service revenue
    • End-user time and cost savings
    • Splits according to three user adoption scenarios and 8 key global regions

Key Questions

  1. What is the revenue opportunity for MaaS deployment in the next 7 years?
  2. What business models are emerging to support MaaS rollouts?
  3. How will the deployment of MaaS differ around the globe?
  4. Which cities are best placed for MaaS disruption?
  5. What are the biggest challenges to MaaS deployment and how are vendors approaching these?

Companies Referenced

Interviewed: Fluidtime, GoTo Global, HERE Mobility, Masabi, moovel, Moovit, Nextbike, Trafi.
Profiled: Citymapper, CTS, Fluidtime, GoTo Global, HERE Mobility, Karhoo, MaaS Global, Masabi, moovel, Moovit, Ridecell, Siemens Mobility, SkedGo, Trafi, UbiGo.
Mentioned: 2GetThere, AAA, Access IS, Adform, Aimsun, ALD Automotive, Alibaba, Anchorage People Mover, Apple, AppSolu, ARC, Arup, AS Roma, Atlanta Streetcar, Audi, Autocab, Autotel, Axygest, Bay Area Rapid Transit, BerlKönig, Bird, BlaBlaCar, blueSG, BMW, Bosch, BP, Breeze Bikeshare, Bytemark, Cab Guru, Cabify, Cabonline, Call-n-Ride, Caltrain, Car Next Door, Carey International, Chalo, Chicago Transit Authority, Citi Bike, Citybikes, CityFleet Networks, Civil Maps, ComfortDelGro Corporation, Conduent, Contact Light, Continental, Cox Automotive, Cubic Corporation, Daimler, Dataspeed, Debono Group, DENSO, Denver RTD, Deutsche Bahn, Deutsche Bank, Dial-a-Ride, Didi Chuxing, Dojo, Dot Transfers, DOVU, DriveNow, East Japan Railway Company, EkoRent, emmy sharing, Enterprise Car Club, eos.uptrade, ESP Group, Experian, FDM (the Danish Touring Club), FEDA (Forces Elèctriques d'Andorra), Ferrovial, Fever, Fleetondemand , Flinkster, Flit Technologies, Flitways, Ford, Foursquare, FREE NOW, Galois, Gett, Go Get, GoCatch, Gojek, Goldbeck Parking, Goldman Sachs, Google, Grab, HaCon, Haulmont, Hertz, Highways England, Hitachi, HRT (Helsinki Regional Transport Authority), Hubway, Hyundai, iCabbi, InComm, Ingogo, INIT, InMobi, Insert Effect, Intel, Inter American Development Bank, Iomob, IQ Payments, ITO World, ITT Inc, iVcardo, Jaguar Land Rover, Jayride, JLM, Kadient, Kapsch Group, Kapten, Keolis, Kisio, LA Metrolink, Las Vegas RTC, Legatum, Liftshare, Lime, Los Angeles DOT, Los Angeles Metro, Lyft, MaaS Alliance, MaaS Australia, MaaS Scotland, Magenta Technology, Manly Ferries, Mapstr, MARii (the Malaysia Automotive, Robotics and IoT Institute), Mastercard, MBTA, Mercedes-Benz, Metro Transit (Minneapolis), MG, MILES Mobility GmbH, Mitsubishi, Mitsui Fudosan, Mobileeee, Mobileye, Mobility Lab UK, MobilityMixx, MobilityX, Montargis, Moses, Move About, Mudlark, Munich Airport, Musement, MVG (Münchner Verkehrsgesellschaft), National Entitlement Card, National Express, NaviGoGo, Netflix, New York MTA, Nirenberg Neuroscience, Nissan, NorisBike, Nuro, Ofo, Ola, Optus, Orange County Transportation Authority, oxipit, Pace, Padam, Parkopedia, PayPal, Penske Automotive Group, Pioneer, PTV, Rakuten, RCI Bank, Renault, Renfe, respire, Road and Transport Authority Dubai, Roll Scooters, Route Monkey, SAIPS, San Antonio VIA, San Diego MTS & North County Transit District, San Francisco Municipal Transportation Agency, Santa Clara VTA, Santander, Saudi Aramco, Schaeffler AG, Scheidt & Bachmann, SEAT, SHARE NOW, Share Transport, Shell, Sixt, Skip, Skoda, SL (Storstockholms Lokaltrafik), smart, Smove, SMRT Corporation, SNCF, Société Générale, SoftBank, Sony, SouthWest Transit, SPARK, SpotHero, SPTrans, SRTA (Shasta Regional Transportation Agency), Stadtmobil, Südostbahn, SUMA (Shared Use Mobility Agency), Swift Fleet, SYSTRA, Taksee, TAO, Taxi Berlin, Telebus, Tesla, Tessa, TfL (Transport for London), TfWM (Transport for West Midlands), Thames Clippers, The Hague HTM, Ticketer, TIER, TomTom, Toronto Transit Commission, Toyota, TransitLink Anywheel, Transport for Greater Manchester, Transport for New South Wales, Transport Scotland, Transport Systems Catapult, Travelport, TriMet, Uber, UK Research and Innovation, UN, Urbano, Velodyne, Vesta, Virginia Railway Express, Visa, Voi Technology, Volkswagen, Volvo, Walmart, Waymo, Waze, WeWork, What3Words, Wiman, Wirecard, XXImo, Yamaha, Young Scot, Yuso, ZF, Zipcar, ZITY.

Data & Interactive Forecast

Juniper Research’s Mobility-as-a-Service forecast suite includes:
  • 7-year benchmark forecasts for key metrics by 8 key regions and 12 country-level splits including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • South Korea
    • Sweden
    • UK
    • US
  • Three scenario-based forecast sets modelling low, medium and high adoption rates according to variations in key influencing factors. Outcomes cover the following metrics:
    • Number of MaaS Users
    • Number of MaaS Users who Subscribe to the Service
    • Total MaaS Subscription Revenue
    • Total Number of MaaS Users who Pay for the Service on an Ad Hoc Basis
    • Total MaaS Ad Hoc Revenue
    • Total Revenue from MaaS
    • Total Number of MaaS Trips
    • Total Number of Private Car Trips Replaced with MaaS Trips
    • Total Time Saved via MaaS Compared with Private Car Journeys
    • Total Fuel Cost Savings from MaaS Implementation
    • Total CO2e Savings from MaaS Implementation
  • Access to the full set of forecast data of 44 tables and over 6,600 datapoints.
  • Interactive Excel Scenario tool allowing the user the ability to manipulate Juniper Research’s data for 12 different metrics.
Juniper Research’s highly granular IFxls (Interactive Excels) enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Mobility-as-a-Service Full Research Suite


Full Research Suite

Mobility-as-a-Service full research suite comprises:

  • Mobility-as-a-Service Executive Summary PDF Report
  • Mobility-as-a-Service Deep Dive Strategy & Competition PDF Report
  • Mobility-as-a-Service Deep Dive Data & Forecasting PDF Report
  • Mobility-as-a-Service Interactive Forecast Excel Data
  • 12 months' access to Mobility-as-a-Service data updates in harvest - find out more


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Research Details

Juniper Research
Nick Maynard
Key Vertical Markets
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA