Digital Adult Content: Market Forecasts, Key Monetisation Models & Emerging Technologies 2021-2026

• Key Stakeholder Recommendations: A comprehensive set of strategic insights for stakeholders within the industry, including creators and distribution channels.
• Emerging Technologies Evaluation: A highly exhaustive analysis of the nascent technologies within the industry, including AR (Augmented Reality) and VR (Virtual Reality) adult content, and what their future impacts will be.
• Adult Content Monetisation Model Analysis: An assessment of the existing and developing monetisation models available to stakeholders in the industry, including:
  • Advertisements
  • Commissions
  • Freemium Models
  • NFTs (Non-fungible Tokens)
  • PPV (Pay-per-View) Content
  • Subscriptions
• Benchmark Forecasts: 5-year forecasts are provided for digital adult content viewers, digital adult videos viewed, and consumer spend. Forecast splits are included for content subscriptions, PPV adult content, adult cam services, advertisements, commissions and VR adult content over 25 countries.

1. What are the key trends emerging within the digital adult industry?  
2. How has COVID-19 impacted consumption of digital adult content?
3. Which market segments within the adult content industry will experience the fastest growth over the next 5 years?
4. Which monetisation models represent the greatest opportunities for stakeholders in the adult industry?
5. What factors will influence the adoption of VR adult content over the next 5 years?

Case Studied: MindGeek.

Mentioned: 3DXSTAR, Apple, Babes.com, Badoink VR, Brazzers, Czech VR, Digital Playground, ExtremeTube, Facebook, FakeTaxi.com, Funky Monkey Productions, GayTube, Google, Hammy Media, Instagram, KeezMovies, Lesbea.com, Mastercard, Manwin, Men.com, Microsoft, MindGeek, Mofos, MyDirtyHobby, Naughty America, Nutaku.net, OnlyFans, PayPal, Peeperz, Playboy, Playboy Plus, Playboy TV, Pornhub, PornIQ, PornMD, PornRocket, Pulse Distribution, Reality Kings, Really Useful Limited, RedTube, Sean Cody, SexLikeReal, Sextube, SpankWire, Spice Networks, StripChat, Thumbzilla, Tube8, Twistys, Twitter, Virtual Taboo, VRBangers, VRCosPlayX, VRPorn.com, WankzVR, Webcams.com, WGCZ Holdings, Wicked Pictures, XHamster, XVideos, YouPorn

Juniper Research’s Digital Adult Content forecast suite includes:

• 5-year forecasts are included for digital adult content viewers, digital adult videos viewed, and consumer spend on digital adult content. Separate forecast splits are included for content subscriptions, PPV adult content, adult cam services, adult advertisements, commissions and VR adult content. 
• Access to the full set of forecast data of 132 tables and over 32,000 datapoints.
• Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.

Geographical splits: 25 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Juniper Research forecasts that the global value of the VR adult content market will increase significantly from $716 million in 2021, to $19 billion in 2026; representing 22% of the global digital adult content market value by 2026.

• Subscription-based models will be key in enabling adult content platforms to successfully monetise VR content and capitalise on the growth of headset ownership, and therefore mainstream adult content platforms, such as Pornhub and XVideos, must form strategic partnerships with specialist VR content providers in order to diversify their libraries of adult content and ensure more consistent revenue streams.
• The global number of users viewing VR adult content via compatible headsets will rise by 2,800% over the next five years, with headset adoption primarily driven by mainstream use cases, such as digital games and media. Therefore, market stakeholders must leverage existing distribution channels to extend the reach of VR adult content to this growing user base.
• The US will emerge as a key market for VR adult content; accounting for 33% of market spend by 2026. As a result, adult content channels targeting US users must use advanced analytics to monitor viewing habits and trends; tailoring VR-enabled content accordingly.
• By 2026, 97% of the total VR adult content market will be derived from subscriptions, with distribution channels using this monetisation model to cover the increased costs associated with recording VR content. Platforms must ensure adult content libraries are regularly updated to refresh the user’s value proposition and justify charging a recurring fee, as a failure to do so will reduce the value of subscription services and put distribution channels at risk of customer attrition.