Report Overview

Juniper Research’s Network Tokenisation research report provides a detailed evaluation of the market, including different payment types that utilise network tokenisation, including eCommerce, mobile payments and IoT transactions. The research also considers the future challenges of network tokenisation in the payments ecosystem, and emerging trends within the space. In addition, this report covers market opportunities; providing strategic insights into the development of network tokenisation in line with new technologies, such as AI and machine learning. It highlights key steps that are important for both vendors and merchants to take on implementing network tokenisation in order to improve security and approval rates within payments.

The report also positions 15 network tokenisation vendors in our Juniper Research Competitor Leaderboard; providing an invaluable resource for stakeholders seeking to understand the competitive landscape in the market.

The research suite contains a detailed dataset; providing forecasts for 60 countries across a wide range of different metrics, including total revenue from network tokenisation, split by token provision and token management. It also splits number of tokenised payment transactions for desktop/laptop eCommerce, mobile payments and IoT transactions.  
This research suite comprises of:
  • Market Trends & Strategies (PDF)
  • Competitor Leaderboard (PDF)
  • Data & Forecasts (PDF & Excel)
  • 12 Months' Access to harvest Online Data Platform
Key Market Statistics
Market Size in 2023: $2.1bn
Market Size in 2028: $6.5bn
2022 to 2028 Market Growth: 25.6%

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Key Features

  • Market Dynamics: A strategic analysis of the major drivers, challenges, and innovations shaping the adoption and development of the network tokenisation space:
    • The importance of using network tokens in the face of growing fraud rates.
    • Future strategic direction and market outlook for network tokenisation vendors.
    • Key drivers and benefits of network tokenisation for vendors, including an increase in fraud, the implementation of AI and ML and their impact on the network tokenisation space, and how network tokenisation can improve the authorisation rates within payments.  
  • Segment Analysis: A segment analysis of network tokenisation, focusing on the different digital payment types including eCommerce, mobile payments and IoT transaction. Looking into key challenges, significant trends and future outlook. This gives readers insight into the markets with a growing need for improvement within network tokenisation.
  • Benchmark Industry Forecasts: Includes forecasts for the total network tokenisation revenue across desktop/laptop eCommerce, mobile payments and IoT transactions, as well as the total number of network tokenised transactions. This data is split by provisioned and managed tokens, and for our 8 key forecast regions and 60 countries:
    • North America:
      • Canada, US
    • Latin America:
      • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
    • West Europe:
      • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
    • Central & East Europe:
      • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
    • Far East & China:
      • China, Hong Kong, Japan, South Korea
    • Indian Subcontinent:
      • Bangladesh, India, Nepal, Pakistan
    • Rest of Asia Pacific:
      • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
    • Africa & Middle East:
      • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 15 network tokenisation vendors, via the Juniper Research Competitor Leaderboard:
    • Adyen
    • American Express
    • Braintree
    • Carta Worldwide
    • Discover
    • FIS
    • Fiserv
    • G+D
    • IDEMIA
    • Mastercard
    • Pagos
    • Spreedly
    • Thales
    • TokenEx
    • Visa

Key Questions Answered

  1. What are the current trends in the network tokenisation market?
  2. What are the future prospects for the network tokenisation market?
  3. What are the technology trends and regulatory framework in the tokenisation market?
  4. Who are the most successful players in the network tokenisation market?
  5. Which markets will see the strongest network tokenisation growth?

Companies Referenced

Interviewed: Discover, G+D, IDEMIA, Pagos, Worldpay from FIS.
Included in Juniper Research Competitor Leaderboard: Adyen, American Express, Braintree, Carta Worldwide, Discover, Fiserv, G+D, IDEMIA, Mastercard, Pagos, Spreedly, Thales, TokenEx, Visa, Worldpay from FIS.
Mentioned: 3dcart, Acquired, Adobe, Airbnb, Allegacy Federal Credit Union, Amazon, Apple, Arbor Ventures, Arc’tery, Bank Liberty, BigCommerce,, British Airways, CBE (Central Bank of Egypt), Central Bank, CheckFree Corporation,, Chewy, Citi, Cognizant, Credorax, Currencycloud, Cybersource, Delta Airlines, dLocal, DocuSign, Dropbox, EasyJet, Ebank, eBay, EBC (Egyptian Banks Company), E‑Merge, Equifax, Eventbrite, Fitbit, FitPay, Fortress Identity, Garmin, ghd, GitHub, GoFundMe, Google, Gr4vy, Groupon, Harold Mechelynck, HealthCare First Credit Union, Hilton Worldwide, Horizon Investments, Infinity Ventures, Infosys, Ingenico, Inside Secure, JustPark, Konsentus, Kount, Levi’s, Lianlian DigiTech Co, Magento, McDonalds, Microsoft, MODO, Mogo, NBT Bank, Netcetera, Nets, New York Community Bank, Nuvei, OpenCart, OptBlue Partners, Oracle, Orbital, PayCentral, PayPal, PayShield, Pizza Express, Point72 Ventures, Portland Local 8 Federal Credit Union, PushPay, Rambus, Rappi, RBI (Reserve Bank of India), Samsung, Santander, SeatGeek, Secureframe, Shopify, ShopWare, ShopWired, Skyscanner, Smartlink, Sodexo, Spectrum Equity, Spotify, Staley Credit Union, Strawhecker Group, Stripe, Uber, Underscore VC, UnionPay, Unitey Digital Holding, Utilita, Venmo, Warner Bros. Discovery, White Castle, WooCommerce, Worldline, Yodel, Zeta.

Data & Interactive Forecast

Juniper Research’s Payment Tokenisation forecast suite includes: 
  • Forecasts for payment tokenisation revenue, split by payment type and token provisioning revenue and token management revenue. 
  • Interactive scenario tool allowing users to manipulate Juniper Research’s data for four different metrics.  
  • Access to the full set of forecast data of 64 tables and more than 48,500 datapoints.  

Geographical splits: 60 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

Network-tokenised transactions are anticipated to experience substantial growth of 190%, reaching 400 billion globally in 2028, up from 140.3 billion in 2023. These transactions include online and desktop eCommerce transactions, mobile payments and IoT transactions.
  • Findings show that network tokenisation, the process of replacing card payment data with unique network-issued tokens, is able to balance security and friction more effectively than other solutions – a key concern within the eCommerce market. The repeated usability of network tokens reduces the instances a consumer is required to provide payment details; promoting limited friction.
  • A surge is anticipated in network tokenisation mandates, following successful market implementations. A great example of this is the Reserve Bank of India, which requires tokenisation for all credit and debit cards used for online transactions from October 2022. As the number of transactions and payment methods within eCommerce continue to increase, it is important for governing bodies to take action through implementing regulations and mandates. These new mandates will represent an important opportunity for network tokenisation vendors to grow their revenue.
  • Surging eCommerce transaction volumes are placing great strain on payment providers to handle the growing workload, without compromising user experience or security. It is important for network tokenisation vendors to deliver scalable solutions which provide longevity, such as Click to Pay, a highly frictionless form of payment that eliminates the need for manually entering payment data whilst securing the checkout process.

Full Research Suite


Full Research Suite

  • Competitor leaderboard (pdf)
  • Market trends, strategies and forecasts report (pdf)
  • Market data & forecasts - All topic data and interactivity (xls)
  • harvest market data platform (12 months’ online access) - find out more

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Research Details

Juniper Research
Cara Malone
Fintech & Payments
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Algeria, Argentina, Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, South Korea, Kuwait, Malaysia, Mexico, Nepal, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, United Arab Emirates, UK, Uruguay, USA, Vietnam

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