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Research Details
Published: 09-11-2026
Category:Telecoms & Connectivity
Regions & Countries:
  • North America
    • US
    • Canada
  • Latin America
    • Argentina
    • Brazil
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
  • West Europe
    • Austria
    • Belgium
    • Denmark
    • Finland
    • France
    • Germany
    • Greece
    • Iceland
    • Ireland
    • Italy
    • Liechtenstein
    • Luxembourg
    • Netherlands
    • Norway
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Central & East Europe
    • Bulgaria
    • Croatia
    • Czechia
    • Estonia
    • Hungary
    • Latvia
    • Lithuania
    • Malta
    • Poland
    • Romania
    • Russian Federation
    • Slovakia
    • Slovenia
    • Türkiye
    • Ukraine
  • Far East & China
    • China
    • Hong Kong
    • Japan
    • South Korea
    • Taiwan
  • Indian Subcontinent
    • Bangladesh
    • India
    • Nepal
    • Pakistan
  • Rest of Asia Pacific
    • Australia
    • Indonesia
    • Malaysia
    • New Zealand
    • Philippines
    • Singapore
    • Thailand
    • Vietnam
  • Africa & Middle East
    • Algeria
    • Egypt
    • Israel
    • Kenya
    • Kuwait
    • Nigeria
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
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Key Statistics

$80bn

Total losses to robocalling fraud in 2025

$2.3bn

Total branded calling revenue in 2030

1,720%

Branded calling market growth

2025-2030

Forecast period

Overview

Our Robocalling & Branded Calling Market research suite provides insightful analysis of a market that is becoming increasingly dynamic and complex. It delivers guidance on how branded calling solutions, advanced AI robocalling fraud, and regulatory frameworks will change the competitive landscape. Additionally, the research suite provides robocalling fraud prevention vendors, mobile network operators (MNOs), enterprises, and regulators with intelligence on how to capitalise on the emerging trends and future growth drivers within the robocalling and branded calling market.

The Robocalling & Branded Calling Market research suite includes several different options which can be purchased separately, including access to data mapping the future trends of the market. This includes detailed forecasts for the number of fraudulent robocalls, the number of successful fraudulent robocalls, losses to fraudulent robocalls, the number of branded calling authentication calls, and platform revenue from branded calling; providing actionable insights into the trends and opportunities for stakeholders in the market. Furthermore, it includes a document containing an extensive analysis of 18 market leaders in the robocalling & branded calling market. The coverage can also be purchased as a Full Research Suite, which includes all these elements, and a substantial discount.

Collectively, these components provide essential analysis for understanding and navigating this rapidly changing market; allowing robocalling fraud prevention vendors, MNOs, enterprises, and regulators to identify key approaches to shape their future strategy. The research suite's extensive coverage makes it a required resource for all stakeholders involved in this fast-growing market.

All report content is delivered in the English language.

Key Features
  • Market Dynamics: Insights into key trends and changing market dynamics within the robocalling & branded calling market, as the volume of fraudulent robocalls decreases while the average losses to fraudulent robocalls increases. The research suite assesses how the leading vendors are positioning themselves to profit from the market shift; detailing what they can further do to better align with the evolving market. The suite also includes a regional market growth rate analysis of the current development and future growth of the robocalling & branded calling market across 71 key countries.

  • Key Takeaways & Strategic Recommendations: In-depth analysis of key opportunities and findings within the robocalling & branded calling market, accompanied by key strategic recommendations for robocalling fraud prevention vendors, MNOs, enterprises, and regulators.

  • Benchmark Industry Forecasts: Five-year forecasts are provided for the volume of robocalls, split by legitimate, fraudulent, and average per mobile subscriber, the number of branded calling authentication calls, as well as platform revenue from branded calling authentication calls.

  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 18 robocalling fraud prevention vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, product strength, and future business prospects.

Research Deliverables

Forecast Analysis Report

Deliverable type
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The numbers tell you what's happening, but our written report details why, alongside the methodologies.

Find out more

Market Data

Deliverable type
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Full 5-year forecasts for every available market metric with interactive 'What If' and scenario tools.

Market Trends & Strategies Report

Deliverable type
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A comprehensive analysis of the current market landscape, alongside strategic recommendations.

Find out more

Competitor Leaderboard Report

Deliverable type
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Provides a visual representation of the competitive positioning of the leaders within the market.

Find out more

The market-leading research suite for the Robocalling & Branded Calling Market includes access to a comprehensive five-year forecast dataset comprising 14 tables and over 12,000 datapoints. Metrics in the research suite include:

  • The Number of Fraudulent Robocalls 
  • Total Losses to Fraudulent Robocalls
  • Total Branded Calling Authentication Calls
  • Total Platform Revenue from Branded Calling Authentication Calls

Juniper Research’s Interactive Forecast Excel contains the following functionality:

  • Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
  • Country Data Tool: This tool allows the user to look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
  • Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
  • What-if Analysis: Here, users can compare forecast metrics against their own assumptions; featuring five interactive scenarios.

The Competitor Leaderboard report provides a detailed evaluation and market positioning for 18 leading robocalling fraud prevention vendors. The vendors are positioned either as an Established Leader, Leading Challenger, or Disruptor & Challenger, based on capacity and capability assessments. These include:

  • BICS (Proximus Global)
  • First Orion
  • Hiya
  • LANCK Telecom
  • Metaswitch
  • Mobileum
  • Neural Technologies
  • Numeracle
  • NUSO
  • Ribbon Communications
  • SecurityGen
  • Sinch
  • Subex
  • TNS
  • TransNexus
  • TransUnion
  • Twilio
  • XConnect

Why Choose Juniper Research?

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Enterprise Licensing

Our research comes with an enterprise-wide licence as standard, so no need to worry about seat restrictions - your entire team can benefit from our expert insights.

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Outstanding Value

Make your budget stretch further as our research represents unrivalled value, with detailed written analysis and comprehensive 5-year forecasts included as standard with all of our data reports.

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Expert Insight

With over 20 years of experience, our forecast database and research methodologies are well-established and trusted by market-leading organisations around the world.

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Dedicated Support

Our team are ready to assist, whether you need to know more about a report before you buy, or you want to understand how we've arrived at our conclusions, just send us an email or pick up the phone.

Pricing

We accept payment online by card, or by invoice, bank transfer or purchase order.

All of our prices are in £GBP, and this will be reflected in your basket on checkout. Other currencies are provided as an indicative price only based on current exchange rates.

If you wish to be invoiced in another currency, then please proceed with the order in £GBP, select 'Pay by Invoice' and then email our team to request an updated invoice in your preferred currency: info@juniperresearch.com.

Trends & Strategies

£2,250
$3,060
€2,633

Trends & Strategies comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconStrategic recommendations

Trends & Strategies

£2,250
$3,060
€2,633

Trends & Strategies comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconStrategic recommendations
PDF

Competitor Leaderboard

£2,250
$3,060
€2,633

Competitor Leaderboard comprises of:

  • Benefit tick iconCompetitor Leaderboard with 18 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis

Competitor Leaderboard

£2,250
$3,060
€2,633

Competitor Leaderboard comprises of:

  • Benefit tick iconCompetitor Leaderboard with 18 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis
PDF

Forecast Analysis

£3,250
$4,420
€3,803

Forecast Analysis comprises of:

  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 70+ country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates

Forecast Analysis

£3,250
$4,420
€3,803

Forecast Analysis comprises of:

  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 70+ country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates
EXCEL
ONLINE
PDF

Full Research Suite

£4,250
$5,780
€4,973

Full Research Suite comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconStrategic recommendations
  • Benefit tick iconCompetitor Leaderboard with 18 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis
  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 70+ country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates

Full Research Suite

£4,250
$5,780
€4,973

Full Research Suite comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconStrategic recommendations
  • Benefit tick iconCompetitor Leaderboard with 18 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis
  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 70+ country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates
PDF
EXCEL
ONLINE
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