Key Statistics
Market size in 2023
Market size in 2028
2023 to 2028 CAGR
Forecast period
'70% of Customer Data Platform Spend Driven by Two Industry Sectors in 2023'
Overview
Juniper Research’s latest Customer Data Platforms market research provides essential reading into how these platforms will unify customer databases to impact the wider digital communications ecosystem and improve customer loyalty, through a collation of first-party data. Specifically, this research suite comprises strategic recommendations for key stakeholders in the market, including enterprises, CDP (Customer Data Platform) vendors and CPaaS (Communications Platform-as-a-Service) platforms on which regions and technologies to target, and how. This report also includes a comprehensive analysis on the future deployment of the customer data platforms market services and their market trajectory, with specific recommendations on how to maximise this growth.
Furthermore, this bespoke research includes Juniper Research’s new Country Readiness Index which provides a thorough assessment on the regional opportunities for the customer data platform market usage, split specifically by 60 key countries over the forecast period. To supplement this, this Country Readiness Index leverages bespoke 5-year forecasts that include total mobile messaging traffic, average revenue per user, digital maturity status, and future revenue growth.
These supplemented five-year forecasts also include market splits for a number of key market segments including:
- Banking & Finance
- Healthcare
- Media & Entertainment
- Retail & eCommerce
- Telecommunications
Juniper Research’s Competitor Leaderboard, featuring an in‑depth evaluation of 14 major customer data platform providers, uses a combination of quantitative and qualitative scoring criteria to provide vendor positioning for the market’s leading players.
In addition, Juniper Research also comprises an assessment of the most effective future business strategies to security return on investment for vendors. These include:
- Buying versus Building Customer Data Platform Solutions
- Identity Management
- Integration with CPaaS Platforms
- Preparing for a Cookie-less World
- Privacy Concerns to Impact Adoption
This research suite includes:
- Market Trends & Strategies (PDF)
- Competitor Leaderboard (PDF)
- Data & Forecasting (PDF)
- 5-year Market Sizing & Forecast Spreadsheet (Excel)
- 12 Months' Access to harvest Online Data Platform
All report content is delivered in the English language.
- Future Business Strategies: The report comprehensively assesses the effectiveness of future business strategies to secure a return on investment for customer data platform vendors. Specifically, it focused on the following strategies:
- Buying versus Building Customer Data Platform Solutions
- Identity Management
- Integration with CPaaS Platforms
- Preparing for a Cookie-less World
- Privacy Concerns to Impact Adoption
- Country Readiness Index: Comprehensive coverage featuring country-level market analysis on the future of the market in a select 60 countries split by 8 key regions; thoroughly analysing each country’s potential success in the customer data platforms market, with recommendations for future growth, paired with supplementary 5-year forecast data.
- Juniper Research Competitor Leaderboard: This competitive landscape will provide key player capability and capacity assessment for 14 customer data platform service providers; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores these companies on a number of criteria, including their size of operations in the space, their extent and breadth of market partnerships, sophistication of their platforms, and Juniper Research's view on each company's innovation and future business prospects. The companies included in Juniper Research's Customer Data Platform Competitor Leaderboard are:
- Adobe
- Amperity
- BlueConic
- CM.com
- Comviva
- Infobip
- LINK Mobility
- mParticle
- Oracle
- Route Mobile
- Salesforce
- SAP
- Tealium Inc.
- Twilio
- Benchmark Industry Forecasts: 5-year forecasts are provided for the market growth of customer data platform revenue, the investment opportunity of deploying customer data platforms across a range of key industries (including banking & finance, retail & eCommerce, media & entertainment, telecommunications, and healthcare), and the additional consumer spend generated by the use of these platforms across multiple communication channels, including mobile messaging and social media. Metrics are split by our 8 key forecast regions and the 60 countries listed below:
- North America:
- Canada, US
- Latin America:
- Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
- West Europe:
- Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
- Central & East Europe:
- Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
- Far East & China:
- China, Hong Kong, Japan, South Korea
- Indian Subcontinent:
- Bangladesh, India, Nepal, Pakistan
- Rest of Asia Pacific:
- Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
- Africa & Middle East:
- Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia,
- North America:
Research Deliverables
Market Data & Forecasting Report
The numbers tell you what's happening, but our written report details why, alongside the methodologies.
Interactive Forecast Excel
Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
harvest Online Data Platform
Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.
Market Trends & Strategies Report
A comprehensive analysis of the current market landscape, alongside strategic recommendations.
Competitor Leaderboard Report
Provides a visual representation of the competitive positioning of the leaders within the market.
Our market-leading Customer Data Platforms forecast suite provides an in-depth view of the customer data platform ecosystem, through the assessment of 2 key communication channels (mobile messaging and social media) and 5 key industries (banking & finance, retail & eCommerce, media & entertainment, telecommunications, and healthcare).
Juniper Research’s forecast suite assesses and projects the development of customer data platform revenue within 60 countries spanning 8 key regions.
The forecasts include:
- Customer Data Platforms Market, including:
- Total Number of Mobile Subscribers
- Average Customer Data Platforms per Mobile Subscribers
- Total Customer Data Platform Revenue
- Market Split for the Proportion of Revenue Attributable to Specific Industries, also supplied for the following markets:
- Banking & Finance
- Healthcare
- Media & Entertainment
- Retail & eCommerce
- Telecommunications
- Customer Data Platform Consumer Spend, split by communication channel, including:
- Mobile Messaging
- Total A2P Mobile Messaging Traffic
- Total A2P Mobile Messaging Traffic That Is Promotional
- Total A2P Promotional Mobile Messaging Traffic That Leads to a Conversion without Customer Data Platforms
- Total Consumer Spend without Customer Data Platforms via Mobile Messaging Channels
- Total A2P Mobile Messaging Traffic That Leads to a Conversion with Customer Data Platforms
- Total Spend with the Use of CDPs via Mobile Messaging Channels
- Total Additional Consumer Spend Generated through the Use of Customer Data Platforms over Mobile Messaging Channels
- Social Media
- Total Number of Social Media Users
- Total Number of Social Media Posts Displayed
- Total Social Media Posts That Are Promotional
- Total Social Media Posts That Lead to a Conversion without a Customer Data Platform
- Total Consumer Spend without Customer Data Platforms via Social Media Channels
- Total Social Media Posts That Lead to a Conversion with Customer Data Platforms
- Total Spend with the Use of Customer Data Platforms via Social Media Channels
- Total Additional Consumer Spend Generated through the Use of Customer Data Platforms over Social Media Channels
- Mobile Messaging
There are also regional splits for our 8 key forecast regions, as well as 60 country-level data splits for:
- North America:
- Canada, US
- Latin America:
- Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
- West Europe:
- Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
- Central & East Europe:
- Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
- Far East & China:
- China, Hong Kong, Japan, South Korea
- Indian Subcontinent:
- Bangladesh, India, Nepal, Pakistan
- Rest of Asia Pacific:
- Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
- Africa & Middle East:
- Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates
Juniper Research’s Customer Data Platforms research suite provides a comprehensive assessment of the evolving nature of this established market, including an analysis of the technologies and trends shaping the industry. It highlights how these platforms will be leveraged as part of a wider security solution to produce increased efficiency and personalisation to the omnichannel consumer experience. Specifically, through deploying capabilities such as customer segmentation, customer data management, market insights, real-time analytics, identity resolution, personalised experiences, and real-time data to improve customer satisfaction.
Additionally, the report includes a comprehensive regional analysis using Juniper Research’s Regional Readiness Index; highlighting the key future opportunities for growth in this market. This regional analysis is complemented by the use of thorough in-house forecast data spanning 60 countries across 8 key regions. These datasets assess a range of criteria, including rate of users, traffic and revenue.
The research also includes:
- Key takeaways & strategic recommendations, aligned to enterprises, customer data platform vendors and CPaaS providers.
- Future business strategies that provide bespoke recommendations to secure a return of investment. These strategies include:
- Buying versus Building Customer Data Platform Solutions
- Identity Management
- Integration with CPaaS Platforms
- Preparing for a Cookie-less World
- Privacy Concerns to Impact Adoption
- Country-level analysis using Juniper Research’s Country Readiness Index; highlighting the current impact of customer data platforms and how the deployment of this technology will have a large impact on the wider communications market. It also analyses the potential factors encouraging or limiting the adoption of this technology across 60 countries spanning 8 key regions.
Juniper Research’s Competitor Leaderboard for the Customer Data Platforms market assesses 14 leading communication service providers; positioning them as either an established leader, leading challenger, or disruptor and challenger.
Our Competitor Leaderboard scores these companies on their size of operations in this space, their extent and breadth of market partnerships, the sophistication of their platforms, and Juniper Research's view on each company's innovation and future business prospects:
- Adobe
- Amperity
- BlueConic
- CM.com
- Comviva
- Infobip
- LINK Mobility
- mParticle
- Oracle
- Route Mobile
- Salesforce
- SAP
- Tealium Inc.
- Twilio
Our Competitor Leaderboard enables stakeholders to view their position in the market, which companies have the highest market prospects, and what strategies successful players are implementing to be positioned as an established leader. The Competitor Leaderboard is backed by a robust and comprehensive scoring methodology; enabling readers to gain greater independent insight into leading market players.
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