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Research Details
Published: 18-02-2025
Category:Telecoms & Connectivity
Regions & Countries:
  • North America
    • US
    • Canada
  • Latin America
    • Argentina
    • Brazil
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
  • West Europe
    • Austria
    • Belgium
    • Denmark
    • Finland
    • France
    • Germany
    • Greece
    • Ireland
    • Italy
    • Netherlands
    • Norway
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Central & East Europe
    • Croatia
    • Czechia
    • Hungary
    • Poland
    • Romania
    • Russian Federation
    • Türkiye
    • Ukraine
  • Far East & China
    • China
    • Hong Kong
    • Japan
    • South Korea
    • Taiwan
  • Indian Subcontinent
    • Bangladesh
    • India
    • Nepal
    • Pakistan
  • Rest of Asia Pacific
    • Australia
    • Indonesia
    • Malaysia
    • New Zealand
    • Philippines
    • Singapore
    • Thailand
    • Vietnam
  • Africa & Middle East
    • Algeria
    • Egypt
    • Israel
    • Kenya
    • Kuwait
    • Nigeria
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
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Key Statistics

$14.6bn

Total revenue in 2025

$30.8bn

Total revenue in 2029

110%

Market growth 2025-2029

2025-2029

Forecast period

Overview

Our latest Conversational AI research suite comprises a comprehensive analysis of the key factors driving this evolving market in 2025, with specific focus on technological advancements enabling greater automation of business communications; including generative AI and agentic AI. The report enables stakeholders, from conversational AI vendors and communication service providers, to understand where the key investment opportunities are for conversational AI next year.

The conversational AI market report includes several different options that can be purchased separately. This includes access to a market forecast of the enterprise adoption and future growth of the conversational AI market, and a detailed study highlighting the latest market trends and opportunities. It also includes a Competitor Leaderboard document containing an analysis of the major players in the conversational AI space. The coverage can also be purchased as a full research suite, containing all these elements and including a substantial discount.

The study will provide stakeholders with key information on how to succeed in the conversational AI market, particularly as the market moves at a rapid pace. With many vendors offering competing conversational AI services, the report provides insight into the tools vendors must offer to provide the highest value to enterprises. Its extensive coverage makes the conversational AI research suite an incredibly valuable resource for examining the future of this market.

All report content is delivered in the English language.

Key Features
  • Market Dynamics: Provides detailed insight into the future outlook of the conversational AI market; assessing key drivers to future market growth, including the impact that generative AI and agentic AI will have on the future of business communication automation. It addresses the key factors that will impact the growth of the conversational AI market this year, including the technological advancements driving adoption, the importance of cost predictability, and increased enterprise demand for conversational messaging use cases. The research also explores enterprise demand for conversational AI services across key industries, including banking and finance, retail, healthcare, and transport. Moreover, it includes a Country Readiness Index which assesses the market opportunities across 61 countries, identifying countries which must be of focus for conversational AI vendors this year.
  • Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, industry trends and findings within the conversational AI market; accompanied by key strategic recommendations for stakeholders.
  • Benchmark Industry Forecasts: This provides market size and forecasts for conversational AI, including 5-year forecasts for total number of enterprises implementing conversational AI, and total revenue from conversational AI. It also forecasts the total number of chatbot users and accesses by chatbot type, including web-based, app-based, over-the-top (OTT)-based, and rich communications services (RCS)-based chatbots, as well as voicebots. It also looks at conversational commerce revenue across each chatbot type.
  • Juniper Research Competitor Leaderboard: Key industry player capability and capacity assessment for 22 conversational AI vendors, via the Juniper Research Competitor Leaderboard.

Research Deliverables

Market Data & Forecasting Report

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The numbers tell you what's happening, but our written report details why, alongside the methodologies.

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Interactive Forecast Excel

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Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.

harvest Online Data Platform

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Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.

Market Trends & Strategies Report

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A comprehensive analysis of the current market landscape, alongside strategic recommendations.

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Competitor Leaderboard Report

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Provides a visual representation of the competitive positioning of the leaders within the market.

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The market-leading research suite for the Conversational AI market includes access to the full set of market forecast data of 68 tables and over 31,000 datapoints. Metrics in the research suite include:

  • Total Number of Chatbot Users and Accesses, split into:
    • Web-based
    • App-based
    • OTT-based
    • RCS-based
    • Voicebots
  • Total Spend on Conversational Commerce
  • Total Number of Businesses Implementing Conversational AI
  • Total Revenue from Conversational AI

Juniper Research Interactive Forecast Excel contains the following functionality:

  • Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
  • Country Data Tool: This tool lets users look at metrics for all key regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
  • Country Comparison Tool: Users can select countries and compare each of them for specific countries. The ability to export graphs is included in this tool.
  • What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.

This Conversational AI market study includes a Competitor Leaderboard report, which provides detailed evaluation and market positioning of 22 conversational AI vendors. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers based on product and capability assessments.
Juniper Research Competitor Leaderboard for Conversational AI, includes the following key players:

  • AWS
  • Cisco Webex
  • CM.com
  • Cognigy
  • Genesys
  • Google Cloud
  • Gupshup
  • IBM
  • Infobip
  • IntelePeer
  • Kore.ai
  • LivePerson
  • Microsoft Azure
  • Route Mobile
  • Sinch
  • Soprano Design
  • Sprinklr
  • Tata Communications
  • Unifonic
  • Vonage
  • Yellow.ai
  • Zendesk

This document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.

Why Choose Juniper Research

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Enterprise Licencing

Our research comes with an enterprise-wide licence as standard, so no need to worry about seat restrictions - your entire team can benefit from our expert insights.

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Make your budget stretch further as our research represents unrivalled value, with detailed written analysis and comprehensive 5-year forecasts included as standard with all of our data reports.

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With over 20 years of experience, our forecast database and research methodologies are well-established and trusted by market-leading organisations around the world.

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Market Trends & Strategies

£2,250
$3,015
€2,655

Market Trends & Strategies comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconInterviews & case studies
  • Benefit tick iconStrategic recommendations

Market Trends & Strategies

£2,250
$3,015
€2,655

Market Trends & Strategies comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconInterviews & case studies
  • Benefit tick iconStrategic recommendations
PDF

Competitor Leaderboard

£2,250
$3,015
€2,655

Competitor Leaderboard comprises of:

  • Benefit tick iconCompetitor Leaderboard with 22 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis

Competitor Leaderboard

£2,250
$3,015
€2,655

Competitor Leaderboard comprises of:

  • Benefit tick iconCompetitor Leaderboard with 22 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis
PDF

Market Data & Forecasts

£3,250
$4,355
€3,835

Market Data & Forecasts comprises of:

  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 60+ country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates

Market Data & Forecasts

£3,250
$4,355
€3,835

Market Data & Forecasts comprises of:

  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 60+ country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates
EXCEL
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Full Research Suite

£4,250
$5,695
€5,015

Full Research Suite comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconInterviews & case studies
  • Benefit tick iconStrategic recommendations
  • Benefit tick iconCompetitor Leaderboard with 22 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis
  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 60+ country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates

Full Research Suite

£4,250
$5,695
€5,015

Full Research Suite comprises of:

  • Benefit tick iconMarket outlook & trends analysis
  • Benefit tick iconInterviews & case studies
  • Benefit tick iconStrategic recommendations
  • Benefit tick iconCompetitor Leaderboard with 22 vendors ranked
  • Benefit tick iconVendor profiles & capabilities analysis
  • Benefit tick icon5-year forecasts
  • Benefit tick icon8 regions and 60+ country-level data splits
  • Benefit tick iconMarket segment data splits
  • Benefit tick icon12 months of continuous data updates
PDF
EXCEL
ONLINE