Generative AI in Mobile Messaging Market: 2024-2028

Our Generative AI in Mobile Messaging research suite provides in-depth evaluation of how brands and enterprises will use generative AI as a tool to improve mobile messaging communication content through increased personalisation and efficiency. It assesses the technologies and strategies available to mobile messaging vendors and CPaaS platforms over 4 key technologies:

•    Chatbots
•    MMS Business Messaging
•    RCS Business Messaging
•    SMS Business Messaging

The suite includes both a data deliverable; sizing the market and providing key forecast data across 60 countries, as well as a Strategy & Trends document which gives a complete assessment of the key trends, challenges and recommendations for stakeholders. Together, they provide an essential tool for understanding this rapidly growing market; enabling communication platform and LLM (Large Language Model) vendors to shape their future strategy.

All report content is delivered in the English language.

•    Key Takeaways & Strategic Recommendations: In-depth analysis of the key findings for the generative AI in mobile messaging market, accompanied by strategic recommendations for stakeholders.
•    Market Dynamics: Insights into key trends within the generative AI in mobile messaging market, including across 4 key messaging channels: chatbots, SMS, RCS, and MMS. It also addresses the challenges of generative AI adoption, including AI hallucination and data privacy concerns, and analyses the key industries and use cases. 
•    Benchmark Industry Forecasts: The overview of the generative AI in mobile messaging includes forecasts for total generative AI spend across the key messaging channels.
•    Juniper Research Competitor Leaderboard: Key player product and positioning, and capability and capacity assessment for 14 vendors within generative AI in mobile messaging, via the Juniper Research Competitor Leaderboard:

• Bird
• CM.com
• Genesys
• GMS (Global Message Services)
• Gupshup
• Infobip
• Kasisto
• LivePerson
• Route Mobile
• Sinch
• Twilio
• Vonage
• Webex
• Zendesk

The market-leading research suite for the Generative AI in Mobile Messaging market includes access to the full set of forecast data of 34 tables and over 15,500 datapoints. Metrics in the research suite include:

•    Total Generative AI Spend on Mobile Communications
•    Total Number of B2C Businesses Using Generative AI in Communications

Metrics are provided for the following key channels:

•    Chatbots (Web & App-based)
•    SMS
•    MMS
•    RCS

Juniper Research Interactive Forecast Excel contains the following functionality:

•    Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed in for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
•    Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
•    Country Comparison Tool: Users can select countries and compare each of them for specific countries. The ability to export graphs is included in this tool.
•    What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via 5 interactive scenarios

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