Key Statistics
Total BNPL transaction value in 2024
Total BNPL transaction value in 2028
2024 to 2028 market growth
Forecast period
'BNPL Transaction Value to Rise 106% Globally by 2028; Catalysed by Regulatory Breakthroughs and Increased B2B Use'
Overview
Our Buy Now Pay Later research suite provides a detailed and insightful analysis of this evolving market, enabling stakeholders from banks, payment service providers, regulators, and technology vendors to understand future growth, key trends, and the competitive environment.
The suite includes several different options that can be purchased separately, including access to data mapping the adoption and future growth of BNPL, an insightful study uncovering the latest trends and opportunities within the market, and document containing extensive analysis of the 18 market leaders in the BNPL space. The coverage can also be purchased as a Full Research Suite, containing all these elements, and including a substantial discount.
Collectively, they provide a critical tool for understanding this rapidly emerging market, allowing relevant BNPL-related vendors to shape their future strategy. Its unparalleled coverage makes this research suite an incredibly useful resource for charting the future of such an uncertain and rapidly growing market.
All report content is delivered in the English language.
- Market Dynamics: The report provides a comprehensive market assessment discussing key market trends impacting the effectiveness and value proposition of the BNPL market, as well as an in-depth evaluation of the future growth of the market and readiness for further disruption. This enables readers to understand the critical innovations and develop market opportunities.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and key findings within the BNPL market, accompanied by key strategic recommendations for stakeholders.
- Benchmark Industry Forecasts: The business overview into financial service providers includes forecasts for total revenue for BNPL, split by digital BNPL and flexible credit, and further splits between mobile and online transactions and usage.
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 18 BNPL vendors, via the Juniper Research Competitor Leaderboard, featuring banking market size for major players in the banking industry.
Research Deliverables
Market Data & Forecasting Report
The numbers tell you what's happening, but our written report details why, alongside the methodologies.
Interactive Forecast Excel
Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
harvest Online Data Platform
Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.
Market Trends & Strategies Report
A comprehensive analysis of the current market landscape, alongside strategic recommendations.
Competitor Leaderboard Report
Provides a visual representation of the competitive positioning of the leaders within the market.
This industry-leading research suite for the Buy Now Pay Later market includes access to the full set of forecast data of 81 tables and over 36,900 datapoints. Metrics in the research suite include:
- Total Number of BNPL Users
- Total Volume of BNPL Transactions
- Total Spend via BNPL
- Total BNPL Platform Revenue
Juniper Research Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select countries and compare each of them for specific country data. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions, including 5 interactive scenarios.
Juniper Research’s new Buy Now Pay Later research suite assesses the market in detail, examining the key trends shaping the market , as well as the opportunities and challenges this presents.
This report delivers comprehensive analysis of the strategic opportunities for BNPL vendors; addressing key trends and developing challenges, and how stakeholders should navigate them. The report also includes an analysis of the key BNPL providers in the market, including how banks, superapps, and credit card networks have adapted to the market, and what unique offerings they provide compared to the fintech contemporaries.
Finally, a further segment analysis assessing the current state of play, and future outlook, present across six major BNPL segments; retail, eCommerce, B2B, travel, healthcare, and utilities, is featured.
Juniper Research’s Competitor Leaderboard for BNPL vendors features detailed evaluation and market positioning for 18 leading vendors in the Buy Now Pay Later market. The vendors are positioned either as an established leader, leading challenger or disruptor and challenger, based on capacity and capability assessments. These vendors include:
- Affirm
- Afterpay
- Apple Pay Later
- Credi2
- Grab
- humm
- Klarna
- Kredivo
- Laybuy
- Payl8r
- PayPal
- Perpay
- Scalapay
- Sezzle
- Simpl
- Splitit
- Tabby
- Zip
This document is centred around the Juniper Research Competitor Leaderboard, a vendor positioning tool that provides an at a glance view of the competitive landscape in a market, backed by a robust methodology.
Why Choose Juniper Research?
Enterprise Licencing
Our research comes with an enterprise-wide licence as standard, so no need to worry about seat restrictions - your entire team can benefit from our expert insights.
Outstanding Value
Make your budget stretch further as our research represents unrivalled value, with detailed written analysis and comprehensive 5-year forecasts included as standard with all of our data reports.
Expert Insight
With over 20 years of experience, our forecast database and research methodologies are well-established and trusted by market-leading organisations around the world.
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Our team are ready to assist, whether you need to know more about a report before you buy, or you want to understand how we've arrived at our conclusions, just send us an email or pick up the phone.
Pricing
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If you wish to be invoiced in another currency, then please proceed with the order in £GBP, select 'Pay by Invoice' and then email our team to request an updated invoice in your preferred currency: info@juniperresearch.com.
Market outlook & trends analysis