Hampshire UK – 3rd February 2025: A new study by Juniper Research, the foremost experts in the telecommunications market, has found that revenue from rich communications services (RCS) business messaging will represent 18% of operators’ business messaging revenue globally by 2029; growing from just 3% in 2024. It identified that depleted trust in the SMS channel will drive enterprises to migrate business messaging traffic to RCS, to benefit from the brand verification status.
An extract from the new report, Global RCS Business Messaging Market 2024-2029, is now available as a free download.
Price Parity & Verification Process Improvement
To maximise long-term growth of RCS, the study urges service providers to ensure price parity with SMS and streamline the verification process for businesses, by offering a standard process across network operators and aggregators. In turn, this will enable RCS business messaging users to add custom branding and increase the acceptance of RCS channels amongst mobile subscribers.
OTT Channels Providing Immediate Threat to RCS Growth
OTT channels, such as WhatsApp, provide the biggest challenge to this growth over the next four years, according to the study. The channel, which is expected to reach 1 trillion global business messages by 2029, also offers rich media and brand verification capabilities to enterprise business messaging users. To combat this rise, RCS service providers must promote the fact that RCS is native to smartphone operating systems.
Research author Molly Gatford commented: “Enterprises have begun exploring alternatives to SMS, and RCS is a key tool that operators can use to combat migration of messaging traffic to channels outside of the telecoms ecosystem. Whilst enterprises’ choice of channel will vary, RCS will remain a key element of an operator’s business messaging portfolio alongside SMS”.
About the Research Suite
The new research suite offers the most comprehensive assessment of the RCS business messaging market to date, including market analysis and in-depth forecasts for 60 countries. The dataset contains more than 24,000 market statistics within a five-year period. It includes a ‘Competitor Leaderboard’ plus an examination of current and future market opportunities.
Juniper Research has, for two decades, provided market intelligence and advisory services to the global telecommunications sector, and is retained by many of the world’s leading network operators and communications platforms.
Contact Sam Smith, Press Relations
T: +44(0)1256 830002
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E: sam.smith@juniperresearch.com
