The research noted rapid adoption of the F2P monetisation strategy on PC devices, where consumers are enticed into accessing a game which is free, before developers harness the freemium model; popularised by mobile games, in order to accelerate spend, with this accounting for almost 80% of the platform’s revenues by 2021.
“Juniper believes there is further opportunity for F2P on PC; particularly in Western markets; as well as console, with digital platforms such as Xbox Live playing host to F2P titles which are then monetised via in-game purchases and add-ons”
explained research author Lauren Foye.
The whitepaper, PC’s Got Game ~ from Premium to Freemium
is available to download from the Juniper website together with further details of the new research.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
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