Click here to register now to purchase or access our free content
Our 5G market research collection, featuring 5G Market Strategies and 5G Networks in IoT
Our AI research covers AI applications in fintech, advertising, retail, insurance and telco
Our Blockchain research explores this key new technology for the financial, logistics and other sectors
Our Digital Content research features analysis of the video games, TV and adult content sectors
Our Fintech research examines how new technologies are disrupting the financial industry
Our HCI research explores the market for new interactive technologies
Our Identity & Security reports analyse the markets for cyber security and digital identity technologies
Our Immersive Reality research analyses virtual, augmented and mixed reality technologies
Out IoT reports explore the market for the Internet of Things, including industrial IoT and M2M
Our Smart Cities research explores key infrastructure technologies such as trasnport, energy and logistics
Our Smart Homes research analyses new technologies that help connect us to our homes
Our Wearables research explores tech devices that you can wear, such as smart watches and health trackers
Detailed analysis of the digital advertising market, covering AI, advertising fraud and market forecasts
Our automotive research explores logistics, fleet tracking and urban transportation technologies
Discover the latest trends and opportunities in the banking industry, featuring the future of digital banking technology
Exploring the digital media market, our expert industry analysis features digital media trends and forecasts
Thorough analysis of the healthcare market, covering digital health, digital therapeutics and market forecasts
Our detailed analysis of the insurance market featuring insurance tech trends and forecasts
Our research provides payment providers with invaluable data, industry trends and market sizing
Our in-depth research provides valuable insight into technology trends in the retail and eCommerce industry
With our expert industry analysis, we look at the challenges facing the telecommunications industry
Featuring in-depth analysis for the transportation and logistics industries, covering future trends and growth
Exclusive to Juniper Research, harvest provides deep insight and market forecasting for your business. Our data is continually updated by our analyst team, giving you the latest market intelligence as it develops with an easy-to-use interface.
Our subscription packages are highly flexible, allowing you to customise them to meet your exact requirements. This model, coupled with a seatless approach, means we deliver the insights you need for your entire team. Subscribers benefit from updates, analyst time and dedicated account managers.
Clients have direct access to our expert analyst team. Whether you wish to discuss an existing research piece or find more information in a research area.
Hampshire, UK – 24th June 2019: A new study from Juniper Research forecasts that total spend on digital advertising will reach $520 billion by 2023; rising from $294 billion in 2019. This is an average annual growth of 15% over the next 5 years; driven by the use of AI-based programmatic advertising to deliver highly targeted ads. Digital advertising includes online, mobile browsing, in-app, SMS, DOOH (Digital-Out-of-Home) and OTT (Over-the-Top) TV services.
The new research, Future Digital Advertising: Artificial Intelligence & Advertising Fraud 2019-2023, found that Amazon’s emerging digital advertising business, driven by its unparalleled consumer retail data, will drive the company to capture 8% of global digital ad spend by 2023. This is forecast to rise from 3% in 2018.
For more insights on the Digital Advertising market landscape, download our free whitepaper: The Impact of AI for Digital Advertisers.
The report forecasts that Amazon’s advertising revenues will reach $40 billion by 2023; a growth of 470% from its advertising revenues in 2018. The company will leverage its retail data and heavy investment in machine learning to offer efficient targeting via its advertising platforms, and attract users from the established duopoly of Google and Facebook.
According to the study, Google’s advertising revenues will exceed $230 billion by 2023. Despite this, it forecasts that the company’s global market share of digital advertising spend will fall 1% over the next 4 years due to the growth of competing platforms, including Amazon and Baidu.
The report anticipates advertising platforms will focus on increasing access to contextual advertising traffic data to maximise the efficiency of machine learning for targeting abilities. As a result of these efforts, 75% of global online and mobile ads are forecast to be delivered via AI-based programmatic advertising by 2023.
Research author Sam Barker noted “Giving algorithms access to the vast amounts of data generated by advertising traffic, including purchasing habits, user buckets and geographical location, is critical to enabling advertisers to secure a return on their ad spend.”
Juniper Research provides research and analytical services to the global hi-tech communications sector; providing consultancy, analyst reports and industry commentary.
For further details please contact Sam Smith, Press Relations
T: +44(0)1256 830002
For the in-depth research on this sector conducted by our expert analysts, please view our related full research products below.
Juniper Research Ltd is registered in England & Wales Company No 4365384 © Copyright 2021 Juniper Research Ltd and its licensors - All Rights Reserved