About Juniper Research
Please feel free to contact us if you have any questions about our products or services.

Juniper Research specialises in identifying and appraising high growth market sectors within the digital ecosystem.

The Team
Juniper Research isn't just about data and research - it's also about our people, from our team of expert Analysts, to our experienced Sales and Marketing teams, our specialists work hard to provide you with our latest research, reports and findings.
Meet our key team members.
Juniper Research Timeline
Founding
Juniper Research ltd. is formally incorporated in the UK by Tony Crabtree.
First Report Launched
Our first report title is launched, on the topic of Broadband Wireless LAN - more popularly known these days as Wi-Fi!
Report Portfolio Grows
Expanding out from telecommunications networks, we launch our first reports on Mobile Commerce and Mobile Voice.
Portfolio Expands to IoT
Our first reports in the technology area are launched, with report titles on data security and a new concept known as the Internet of Things, or IoT for short.
First Appearance on the BBC
A Juniper Research analyst makes their first appearance live on the BBC.
Rebranding and New Website Launch
With a new logo and brand identity, juniperresearch.com is relaunched to enable our customers to better engage with us, and allow for direct purchase of our reports using a new eCommerce platform.
Future Mobile Awards Launched
Our very first awards programme is launched to celebrate leading vendors in the emerging Smart Homes and consumer technology markets, as well as the fintech and payments sector.
Launch of harvest
The first version of our online data platform, harvest, goes live to our clients. Featuring all our data in one place for the first time, harvest continues to be a key part of our service offering today.
Office Move
To support our expanding team, Juniper Research moves to our present location in Chineham Park, Basingstoke.
Future Digital Awards Relaunched
The Future Mobile Awards get a major brand overhaul and a dedicated microsite to support the awards' increasing profile and presence in the market. Alongside this, a third awards category is added, with the launch of the first Telco Innovation Awards category.
Competitor Leaderboards Launched
Our popular Competitor Leaderboard product is developed and launched, bringing further value to our research products, and quickly becoming a key benchmark for businesses around the world.
20th Anniversary
Juniper Research celebrates 20 years of business with several events throughout the year to thank our suppliers, clients and employees.
Website Relaunch
In the first of several major planned upgrades, our main website gets a complete refresh and rebuild on a brand-new platform, further enhancing our online experience. But this is just the beginning - we have bold plans to continue to upgrade our product and service offerings in future...
Where is Juniper Research Located?
Our main office is located in Basingstoke, at the heart of the ‘M3 Tech Corridor’ - 45 minutes from central London and Heathrow.
We are conveniently located, with easy access to the M3 motorway between London and Southampton, and the A33 Reading Road, and a short trip from Basingstoke Railway Station.
9 Cedarwood
Chineham Business Park
Basingstoke
Hampshire
RG24 8WD
United Kingdom

Research
Explore our extensive library of digital technology market research.
Our research enables our clients to better understand their current and potential markets, providing invaluable strategic guidance and competitive advantage.
With enterprise-wide licencing as standard, your whole team can benefit from our expert industry analysis on the latest market trends, opportunities and competitive landscape.
Data
We provide over 6 million market statistics across 60 key countries, 8 key regions and more than 90 Fintech, Telco and IoT sectors.
Market sizing and forecasting is in our DNA. We give the clearest and deepest view of your markets through extensive datasets, interactive interrogation tools and written reports to provide context and clarity behind the numbers.
With over 6 million datapoints and counting, covering 60 of the world's top economies across more than 90 Fintech, Telco and IoT sectors, you can be sure to find the market statistics you need to power your decision-making.
Work with us
We have a strong track record of delivering quality content and support for our clients' individual needs.
Whether you need a custom market forecast, or a global survey of business leaders or customers, or you want to generate leads and engage your customers with a free report or webinar, consider working with Juniper Research.
Our team are ready to help you with a bespoke package of deliverables, whatever your needs.
Resources
Our free resources provide some of our key research findings in a variety of formats.
Get a flavour of our full research findings through our library of free resources.
From whitepaper reports to infographics, you can gain a quick understanding of the overall market picture. Register a free website account to unlock our full range of free content.
Research
Our research enables our clients to better understand their current and potential markets, providing invaluable strategic guidance and competitive advantage.
With enterprise-wide licencing as standard, your whole team can benefit from our expert industry analysis on the latest market trends, opportunities and competitive landscape.
Data
Market sizing and forecasting is in our DNA. We give the clearest and deepest view of your markets through extensive datasets, interactive interrogation tools and written reports to provide context and clarity behind the numbers.
With over 6 million datapoints and counting, covering 60 of the world's top economies across more than 90 Fintech, Telco and IoT sectors, you can be sure to find the market statistics you need to power your decision-making.
Work with us
Whether you need a custom market forecast, or a global survey of business leaders or customers, or you want to generate leads and engage your customers with a free report or webinar, consider working with Juniper Research.
Our team are ready to help you with a bespoke package of deliverables, whatever your needs.
Resources
Get a flavour of our full research findings through our library of free resources.
From whitepaper reports to infographics, you can gain a quick understanding of the overall market picture. Register a free website account to unlock our full range of free content.
Juniper Research in the press

The $400 Billion Fintech Gold Rush: Crypto Payment Rails
"Juniper Research projects AI fraud detection spending will exceed $10 billion by 2027. But AI's impact extends beyond fraud..."

Crackdown on US Banks Encourages Riskier Behavior
"Lenders worldwide are also on track to spend more than $50 billion in 2026 to prevent fraud, up from $28 billion in 2024, according to a Juniper Research study."

Private Credit Fuels ‘Buy Now, Pay Later’ Lending Boom in Asia
"BNPL loans in 2024 soared five times in value to US$334 billion (S$428.5 billion) from five years ago, according to technology analysis and consulting firm Juniper Research."

The Tech Trends Driving a Boom in Embedded Payments
"Juniper Research predicts that the global embedded payments market will grow by 134% between the end of 2024 and 2028."

Why It Suddenly Seems Like Every Celebrity Has Their Own Mobile Network
"There’s also been a rise in MVNO-in-a-box services [...] Juniper Research estimates that global revenue from MVNO-in-a-Box services will surpass $1 billion in 2029."

7 Best eSIMs for International Travel in 2025
"As connectivity becomes more and more critical, the popularity of eSIMs is soaring: Juniper Research projects a 410% increase in sales between 2024 and 2028."

$84 Billion Lost to Ad Fraud: What You Missed About Affiliate Abuse in 2025
"Over 22% of global digital ad spend was lost to ad fraud in 2023, totaling around $84 billion, according to Juniper Research."

PayTech’s Future: Fast, Smart and Scalable
"Digital wallets are also seeing rapid adoption and are set to reach 5.2 billion users by 2026, according to Juniper Research."

FinTech LIVE Dubai Q&A With Nick Maynard, Juniper Research
"FinTech Magazine sits down with Nick Maynard, VP of Fintech Market Research at Juniper Research ahead of FinTech LIVE Dubai"

Navigating the NFC Shift: A Game Changer for Digital Wallets?
"Global adoption of NFC tech has been uneven but European Commission approval and Apple’s recent move to expand NFC access for third-party wallet apps, creates a unique opportunity."

The 10 Fintech Companies to Watch Right Now
"A new study from Juniper Research evaluated rising fintechs on things such as total capital raised, product portfolio, and creativity and innovation to determine which fintechs will be future leaders globally in 2025."

AI Helped the Feds Catch $1 Billion of Fraud in One Year. And It’s Just Getting Started
"Online payment fraud is expected to surpass $362 billion by 2028, according to estimates from Juniper Research."

Visa, Mastercard and Big Banks Bet on Global Payments Tech
"There are more than 6.8 billion subscriptions, according to Juniper Research, which projects that will grow to 9.3 billion by 2028. This growth comes through the proliferation of streaming media platforms such as Hulu or Netflix, and the use of eCommerce..."

Mastercard to Buy Swedish Startup That Makes it Easier to Manage Subscriptions
"According to Juniper Research data, there are 6.8 billion subscriptions globally, a number that's expected to jump to 9.3 billion by 2028."

How Embedded Payments Are Changing the Way We Pay
"The global market for embedded finance as a whole will more than double between 2024 and 2028, growing from $92 billion to $228 billion, Juniper Research projected in an April report."

Life as-a-Service? Subscription Boom Faces a Big Test
"Yet the bigger test may lie ahead for a market that’s still on course to reach almost US$1-trillion by 2028, a 68% increase, according to Juniper Research."

‘Phantom Debt’ from BNPL Schemes Is a $700 Billion Black Hole That Economists Aren’t Accounting For
"In 2024 alone, Juniper Research estimates BNPL transactions will total $334 billion, ballooning to $687 billion by 2028, reflecting market growth of 105%."

eSIM Adoption Sees Major Surge as Roaming Demand Increases
"New figures from Juniper Research have claimed the global number of eSIM users is set to skyrocket from 40 million in 2024 to an estimated 215 million in 2028."

Mobile’s Next Generation: The 6G-based Hyper-connected Future of Living and Work
"So, what is the likely timeframe for the roll-out of 6G networks? A February 2024 study from Juniper Research predicts there will be 290 million 6G connections globally by 2030."

How Metrics, Transparency and Standardization Will Propel Advertising Into a Collaborative Future
"According to a study by Juniper Research, $84 billion dollars of online ad spend will be lost to ad fraud in 2023. By 2028, this figure is expected to rise to $170 billion."

Billions At Stake: Understanding The Implications Of Card Testing
"According to Juniper Research, the larger threat of online payment fraud is projected to result in merchant losses surpassing a staggering $206 billion by 2025."

5G Satellite Networks Are Set to Be a Huge Money Spinner
"Telecommunications operators stand to gain 17$ billion of extra revenue between 2024 and 2030, by offering 3GPP-compliant 5G satellite networks, according to a new report by Juniper Research."

How Meta’s $19 Billion Bet on WhatsApp Could Finally Start Paying Off
"Today, over half of the world’s internet users are on WhatsApp, but the free messaging service has never generated much revenue. WhatsApp is looking to change that by leaning into its business messaging services, in which companies pay a fee to interact with customers on the platform."

With the Chip Shortage Fading, In-car Payments Gain Speed
"The in-car commerce market, which more closely measures payments from inside vehicles, is expected to grow even faster. About $1.5 billion in payments were made from inside cars in 2021, a volume that's expected to hit $89 billion by 2026, according to Juniper Research."

How Companies Can Augment CX With ChatGPT and Generative AI
"A report from Juniper Research foresees that AI-powered chatbots will handle up to 70% of customer conversations by the end of 2023."

Emotional AI Is No Substitute for Empathy
"Analysis from Juniper Research shows that chatbot interactions in healthcare will rise by almost 167 percent from 2018, to reach 2.8 billion annual interactions in 2023."
Why choose
Juniper Research?
Reliable and dependable analysis
Built over a period of twelve years, our wireless databases, research and analysis services are in-depth and dependable, covering both the mainstream and specialist sectors of the digital services value chain.
Actionable research
Our research is designed to be easily accessed and absorbed with specific recommendations, opinions and analysis presented in user-friendly PDF reports, Excel spreadsheets and PowerPoint slides - all designed to meet the highest levels of quality and clarity.
In-depth expertise & knowledge
Our analysts offer specialist knowledge and a wealth of experience across the online, mobile and digital ecosystems.
In touch with the market
We invest a great deal of effort in keeping abreast of key market trends and the evolving shifts of market demand. Our extensive research activities are backed up with rigorous analysis and a robust interviewing programme.
We trade ethically
We conduct our business ethically, providing high-quality products and services for a fair price.
Established and trusted
Juniper Research is a trusted name in the digital sector. Many of the industry’s leaders and innovators rely on our research and analysis to help chart their strategic planning process.
Empowering our clients with Advantage through intelligence



















