Mobile Ticketing Markets

Overview

-    Expert Industry Analysis
-    High Value Forecasting Suite
-    Board Level Planning Tool

This first report of two, investigating the opportunities within the mobile ticketing market, provides a unique strategic planning tool for players wishing to maximise revenues within the key mobile ticketing segments of events, transport and sport & entertainment.

Across five forecast chapters this extensive report projects user and revenue data for each segment by eight key regions.  Forecasts include the number of mobile ticketing users, ticket transaction frequency, ticket volumes (delivered and purchased) and value as well as mobile transaction values.

An executive summary PowerPoint presentation is available with this report as well as an Excel spreadsheet.  Also available in a separate report is a more detailed examination of the vibrant Mobile Ticketing for Transport Markets.

Table of Contents

Executive Summary

1. Mobile Ticketing: Definition, Context & Segmentation

1.1 Introduction   
1.2 Definition   
1.3 Mobile Ticketing Context   
1.3.1 Mobile Commerce Market Segmentation   
Figure 1.1: Mobile Commerce Market Segmentation   
1.3.2 Mobile Payments   
i. Digital & Physical Goods (Remote Payment)   
ii. Contactless NFC (POS or Proximity Payment)   
iii. Mobile Money Person to Person Transfer (Remote Payment)   
1.4 Market Segmentation   
1.4.1. Transport mTicketing   
1.4.2. Sporting Events mTicketing   
1.4.3. Entertainment & Events mTicketing

2. Drivers and Constraints

2.1 Introduction   
Figure 2.1: Mobile Ticketing: Summary of Market Drivers & Constraints   
2.2 Drivers   
i. Convenience & User Demand   
ii. Cost Saving Opportunities   
iii. Increase in ARPU   
iv. Personal Marketing   
v. Enhanced Security & Fraud Reduction   
vi. Reduced Churn for Mobile Operators   
vii. Queue Busting   
viii. Environmental Benefits   
ix. Last Minute Sales   
x. Cross Selling   
xi. Smartphone Growth   
2.3 Constraints   
i. Handset & Reader Availability   
ii. Lack of Clear Business Model   
iii. User Support and Help   
iv. Mobile Barcode Reading Issues   
v. Dumb pipe?   
vi. Poor User Experience   
vii. Multi Ticket Scheme Environment   
viii. Existing Infrastructure

3. Vendor Positioning Analysis

3.1 Vendor Landscape   
Figure 3.1: Mobile Ticketing Vendor Types   
3.2 Vendor Analysis   
3.2.1 New Vendor Assessment Criteria   
Table 3.1: Vendor Capability Assessment Factors   
3.2.2 Limitations and Interpretation   
3.3 New Vendor Positioning Matrix Results   
3.3.1 Overall Matrix Position   
Figure 3.2: Global Mobile Ticketing Vendor Positioning Matrix   
3.3.2 Vendor Groupings   
i. Summary   
ii. On Track Vendors   
iii. Vendors Exceeding Expectations   
iv. Vendors with Further Potential   
3.3.3 Competitive Dynamics

4. Vendor Briefs

4.1 2ergo   
4.2 Accenture   
4.3 Alcatel-Lucent   
4.4 ATOS Origin   
4.5 C-SAM   
4.6 Comviva   
4.7 CPNI   
4.8 Gemalto   
4.9 InMoDo   
4.10 Kony Solutions   
4.11 Luup   
4.12 Masabi   
4.13 mBlox   
4.14 mChek   
4.15 Monitise   
4.16 NCR (Mobiqa)   
4.17 NeoMedia   
4.18 Plusdial   
Figure 4.1: Plusdial Mobile Ticketing Solution   
4.19 SAP/Sybase 365   
4.20 Tagit   
4.21 Transcontinental (Lipso)   
4.22 Trinity Mobile/Ticketscript   
4.23 Unwire   
4.24 Volantis

5. Case Studies & Service Strategies

5.1 Introduction   
5.2 Contactless NFC & FeliCa Schemes   
5.2.1 Orange (France)   
i. Orange Strategy   
ii. Cityzi Pilot   
Figure 5.1: Cityzi Mobile Ticketing   
5.2.2 MasterCard, Gemalto, Garanti Bank and Avea (Turkey)   
5.2.3 Osaifu-keitai (Japan)   
5.3 Rail, Metro & Bus Mobile Tickets   
5.3.1 Siberian Airlines S7 and Aeroexpress Trains (Russia)   
Figure 5.2: Siberian Airlines S7 Mobile Rail and Air Ticketing Screens   
5.3.2 Prague Trams (Czech Republic)   
Figure 5.3: DPP Trams Mobile Tickets   
5.3.3 Cleartrip Mobile (India)   
Figure 5.4: Cleartrip Mobile Ticketing   
5.3.4 Safaricom Easy Travel (Kenya)   
Figure 5.5: Safaricom Easy Travel Mobile Ticketing   
5.3.5 Greater Copenhagen Traffic Companies (Denmark)   
Figure 5.6: Mobile Ticketing in Copenhagen - 1415.dk   
5.4 Airline Mobile Tickets & Boarding Passes   
5.4.1 British Airways (UK)   
Figure 5.7: BA on your Mobile   
Figure 5.8: BA Mobile Boarding Pass   
5.4.2 United Airlines (USA)   
5.4.3 Jet Airways (India)   
5.5 Sport Mobile Tickets   
5.5.1 Oakland A\'s Baseball: Tickets.com (US)   
Figure 5.9: Oakland A\'s Baseball Mobile Tickets   
5.5.2 StubHub (USA)   
5.5.3 SKIDATA: Zermatt Matterhorn & Davos (Switzerland)   
Figure 5.10: SKIDATA iPhone Ski Pass   
Figure 5.11: Zermatt Matterhorn Mobile Ski Pass   
5.6 Entertainment and Events Mobile Tickets   
5.6.1 Live Nation (Ticketmaster) (US)   
5.6.2 Fandango (USA)   
Figure 5.12: Fandango Mobile Ticketing   
5.6.3 Moshtix (Australia)   
5.6.4 SISTIC (Singapore)   
5.6.5 eSeats.com (US)   
Figure 5.13: eSeats.com Mobile Ticketing App   
5.7 Conclusion

6. Market Forecast: All Segments

6.1 Introduction   
6.2 Methodology   
Figure 6.1: Mobile Ticketing Market Forecast Methodology   
6.3 Mobile Subscriber Forecast   
Figure 6.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2011-2015   
Table 6.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2011-2015   
6.4 Ticketing Service Evolution   
Figure 6.3: Mobile Ticketing Service Integration Progression Steps   
6.5 Market Trends and Developments   
Figure 6.4: Recent Trends by Mobile Ticketing Segment - Rail, Metro/Bus, Airlines, Sport & Entertainment   
6.6 Mobile Ticketing Users   
Figure 6.5: Mobile Phone Users (%) Who Use Mobile Ticketing Split by 8 Key Regions 2011-2015   
Table 6.2: Mobile Phone Users (%) Who Use Mobile Ticketing Split by 8 Key Regions 2011-2015   
Figure 6.6: Total Mobile Phone Users (m) Who Use Mobile Ticketing Split by 8 Key Regions 2011-2015   
Table 6.3: Total Mobile Phone Users (m) Who Use Mobile Ticketing Split by 8 Key Regions 2011-2015
6.7 Mobile Ticketing Transactions   
Figure 6.7: Average Number of Mobile Ticketing Transactions Made Per Mobile Ticketing User p.a. Split by 8 Key Regions 2011-2015   
Table 6.4: Average Number of Mobile Ticketing Transactions Made Per Mobile Ticketing User p.a. Split by 8 Key Regions 2011-2015   
Figure 6.8: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2015   
Table 6.5: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2015   
6.8 Mobile Ticketing Transaction Value   
Figure 6.9: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by 8 Key Regions 2011-2015   
Table 6.6: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by 8 Key Regions 2011-2015   
Figure 6.10: Total Mobile Ticketing Transaction Value Purchased Tickets ($m) Split by 8 Key Regions 2011-2015   
Table 6.7: Total Mobile Ticketing Transaction Value Purchased Tickets ($m) Split by 8 Key Regions 2011-2015   
6.9 Market Segmentation   
Figure 6.11: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Transport/Sporting Events/Entertainment & Events) 2011-2015   
Table 6.8: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Transport/Sporting Events/Entertainment & Events) 2011-2015

7. Market Forecast: Transport

7.1 Introduction   
7.2 Transport Mobile Ticketing Users   
Figure 7.1: Mobile Phone Users (%) Who Use Transport Mobile Ticketing Split by 8 Key Regions 2011-2015   
Table 7.1: Mobile Phone Users (%) Who Use Transport Mobile Ticketing Split by 8 Key Regions 2011-2015   
Figure 7.2: Total Mobile Phone Users (m) Who Use Transport Mobile Ticketing Split by 8 Key Regions 2011-2015   
Table 7.2: Total Mobile Phone Users (m) Who Use Transport Mobile Ticketing Split by 8 Key Regions 2011-2015   
7.3 Transport Mobile Ticketing Transactions   
Figure 7.3: Average Number of Transport Mobile Ticketing Transactions Made per Mobile Ticketing User p.a. Split by 8 Key Regions 2011-2015   
Table 7.3: Average Number of Transport Mobile Ticketing Transactions Made Per Mobile Ticketing User p.a. Split by 8 Key Regions 2011-2015   
Figure 7.4: Total Number of Transport Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2015
Table 7.4: Total Number of Transport Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2015
7.4 Transport Mobile Ticketing Transaction Value   
Figure 7.5: Average Transport Mobile Ticket Value ($) Split by 8 Key Regions 2011-2015   
Table 7.5: Average Transport Mobile Ticket Value ($) Split by 8 Key Regions 2011-2015   
Figure 7.6: Total Transport Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2015
Table 7.6: Total Transport Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2015

8. Market Forecast: Sporting Events

8.1 Introduction   
8.2 Sporting Events Mobile Ticketing Users   
Figure 8.1: Mobile Phone Users (%) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2011-2015   
Table 8.1: Mobile Phone Users (%) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2011-2015   
Figure 8.2: Total Mobile Phone Users (m) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2011-2015   
Table 8.2: Total Mobile Phone Users (m) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2011-2015   
8.3 Sporting Events Mobile Ticketing Transactions   
Figure 8.3: Average Number of Sporting Events Mobile Ticketing Transactions Made per Mobile Ticketing User Split by 8 Key Regions 2011-2015   
Table 8.3: Average Number of Sporting Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2011-2015   
Figure 8.4: Total Number of Sporting Events Mobile Tickets Delivered (m) p.a. Split by 8 Key Regions 2011-2015   
Table 8.4: Total Number of Sporting Events Mobile Tickets Delivered (m) p.a. Split by 8 Key Regions 2011-2015   
8.4 Sporting Events Mobile Ticketing Transaction Value   
Figure 8.5: Average Sporting Events Mobile Ticket Value ($) Split by 8 Key Regions 2011-2015   
Table 8.5: Average Sporting Events Mobile Ticket Value ($) Split by 8 Key Regions 2011-2015   
Figure 8.6: Total Sporting Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2015   
Table 8.6: Total Sporting Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2015

9. Market Forecast: Entertainment & Events

9.1 Introduction   
9.2 Entertainment & Events Mobile Ticketing Users   
Figure 9.1: Gross Box Office and Cinema Attendance in Europe (EU 27) 2009 & 2008 - millions   
Figure 9.2: Orange Romania 2 for 1 Cinema Ticketing   
Figure 9.3: Mobile Phone Users (%) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2011-2015   
Table 9.1: Mobile Phone Users (%) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2011-2015   
Figure 9.4: Total Mobile Phone Users (m) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2011-2015   
Table 9.2: Total Mobile Phone Users (m) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2011-2015   
9.3 Entertainment & Events Mobile Ticketing Transactions   
Figure 9.5: Average Number of Entertainment & Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2011-2015   
Table 9.3: Average Number of Entertainment & Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2011-2015   
Figure 9.6: Total Number of Entertainment & Events Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2015   
Table 9.4: Total Number of Entertainment & Events Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2015   
9.4 Entertainment & Events Mobile Ticketing Transaction Value   
Figure 9.7: Average Entertainment & Events Mobile Ticket Value ($) Split by 8 Key Regions 2011-2015   
Table 9.5: Average Entertainment & Events Mobile Ticket Value ($) Split by 8 Key Regions 2011-2015
Figure 9.8: Total Entertainment & Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2015   
Table 9.6: Total Entertainment & Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2015

10. Market Forecasts: Mobile Purchasing & Payment

10.1 Mobile Ticketing Purchasing Users   
Figure 10.1: Percentage of Mobile Ticketing Users Who Also Purchase Tickets by Mobile Split by 8 Key Regions 2011-2015   
Table 10.1: Percentage of Mobile Ticketing Users Who Also Purchase Tickets by Mobile Split by 8 Key Regions 2011-2015   
Figure 10.2: Mobile Ticketing Users Who Also Purchase Tickets by Mobile (m) Split by 8 Key Regions 2011-2015   
Table 10.2: Mobile Ticketing Users Who Also Purchase Tickets by Mobile (m) Split by 8 Key Regions 2011-2015   
10.2 Mobile Purchasing Transaction Traffic   
Figure 10.3: Total Number of Mobile Purchased Tickets (m) Split by 8 Key Regions 2011-2015   
Table 10.3: Total Number of Mobile Purchased Tickets (m) Split by 8 Key Regions 2011-2015   
Figure 10.4: Comparison of Mobile Purchased vs. Non-mobile Purchased Tickets (%) p.a. 2011-2015
Table 10.4: Comparison of Mobile Purchased vs. Non-mobile Purchased Tickets (%) p.a. 2011-2015
10.3 Mobile Purchasing Transaction Values   
Figure 10.5: Mobile Purchased Tickets Transaction Value ($m) Split by 8 Key Regions 2011-2015   
Table 10.5: Mobile Purchased Tickets Transaction Value ($m) Split by 8 Key Regions 2011-2015   

11. Technology

11.1 Introduction   
11.1.1. Barcode   
Figure 11.1: One-Dimensional Barcode   
Figure 11.2: Two-Dimensional Barcode (PDF417)   
Figure 11.3: Two-Dimensional Barcode   
Figure 11.4: Two-Dimensional Barcode (MaxiCode) (DataMatrix)   
Figure 11.5: Two-Dimensional Barcode (QR Code)   
11.1.2 SMS   
Figure 11.6: SJ Mobile Ticket   
11.1.3 Apps for Mobile Web, Smart Phone, & SIM Card   
Figure 11.7: Lufthansa Mobile Web Portal   
Figure 11.8: SBB Swiss Railways iPhone App   
11.1.4 Contactless RFID - NFC   
i. Technology   
Figure 11.9: Typical NFC Implementation   
ii. Uses   
Figure 11.10: Oyster Card Using MIFARE Technology   
Figure 11.11: Uses of NFC   
iii. Security   
11.1.5 Contactless RFID - FeliCa   
i. Standards & Specification   
Figure 11.12: Sony FeliCa IC Card and Reader/Writer   
ii. Security   
Figure 11.13: Sony FeliCa Security Features   
Figure 11.14: FeliCa Networks Platform Management   
Figure 11.15: Uses of FeliCa

Glossary

Companies Referenced

2ergo, Accenture, Aeroexpress, Alcatel-Lucent, Arriva, ATOS Origin, British Airways, Cleartrip Mobile, Comviva, CPNI, C-SAM, Fandango, Gemalto, InMoDo, Jet Airways,  Kony Solutions, Live Nation, Luup, Masabi, mBlox, mChek, Monitise, Moshtix, NCR Mobiqa, NeoMedia, NTT DoCoMo, NXP Semiconductors, Oakland A’s Baseball, Orange, Plusdial, Prague Trams, Safaricom, SAP/Sybase 365, Siberia Airlines, SISTIC, SKIDATA, StubHub, Tagit, Transcontinental (Lipso), Trinity Mobile/Ticketscript, United Airlines, Unwire, Venyon, Volantis.