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4G LTE Revenue Opportunities

4G LTE Revenue Opportunities

Business Models, Scenarios and Operator Strategies 2010-2015

Publisher: Juniper Research
Date Published: 08/11/2010
Category: Networks & Technologies
No of Pages: 150
Coverage: Global - 8 Key regions
 

Overview

- 60 page Forecast Suite
- Scenario Based Market Projections
- Expert Analysis of LTE Business Models

This second of two reports examining the opportunities for LTE (Long Term Evolution) provides a strategic evaluation of the various possible business models employed for LTE revenue generation.  Across an extensive 60 page forecast suite, this report provides market projections for the following:

• LTE subscriber take-up each year, by region
• Enterprise and consumer subscriber figures, by region
• LTE enterprise and consumer adoption, by region for three scenarios
• LTE enterprise and consumer revenues, by region for three scenarios
• LTE enterprise and consumer ARPU, by region for three scenarios

This companion report to ‘4G LTE Hardware Opportunities: Subscribers, End User Devices & Vendor Strategies 2010-2015’ explores a number of key LTE trials and commercial service plans as well as considering the market drivers and hurdles facing LTE.

Table of Contents

Executive Summary
1. LTE Market Drivers and Hurdles

1.1 LTE Market Drivers    
1.1.1 Mobile Broadband Trends    
Figure 1.1: Broadband Connectivity Demand Cycle    
1.1.2 Widespread Industry Support    
Figure 1.2: LTE Operator Commitments    
1.1.3 Mobile Data Traffic Growth    
Figure 1.3: Verizon Wireless Network Challenges    
Figure 1.4: Global Mobile Data Traffic Forecast    
1.1.4 New Service and Revenue Opportunities    
i. LTE New Services - Juniper Research Interview Responses    
1.1.5 New Connected Devices    
i. LTE New Connected Devices - Juniper Research Interview Responses    
1.1.6 Improved User Experience    
1.1.7 Technical Advantages    
1.2 The Hurdles Facing LTE    
1.2.1 Business Models and Service Monetisation    
1.2.2 Devices    
i Device Availability    
ii Device Types    
Figure 1.5: LTE Device Introduction Timeline    
iii Device Convergence and Development    
1.2.3 Spectrum: When and How Much?    
Figure 1.6: Digital Dividend Spectrum Status    
Figure 1.7: LTE Potential Spectrum Bands

2. LTE Operator Market Status

2.1 Introduction    
2.1.1 North America    
i. Verizon Wireless USA    
Figure 2.1: Verizon Wireless 4G LTE Launch Markets Map    
ii. AT&T Mobility USA    
iii. Metro PCS    
2.1.2 Western Europe    
i. TeliaSonera Norway & Sweden    
Figure 2.2: Samsung LTE Modem Dongle    
ii. Vodafone Germany    
iii. Telecom Italia    
iv. France Telecom Orange    
a. LTE Strategy    
b. LTE Field Test Parameters    
Figure 2.3: Architecture of the France Telecom Orange LTE EPC Trial Network    
c. LTE EPC Commercial Launch    
Figure 2.4: France Telecom Orange LTE Deployment Timeline    
2.1.3 Central & Eastern Europe    
i. Yota Russia (Scartel)    
2.1.4 Far East & China    
i. NTT DoCoMo Japan    
Figure 2.5: NTT DoCoMo Super 3G (LTE) Timeplan    
ii. China Mobile    
2.1.5 Rest of Asia Pacific    
i. Telstra Australia    
ii. SingTel Singapore    
2.1.6 Africa & Middle East    
i. VivaCell-MTS Armenia    
ii. Etisalat UAE    
iii. Zain Bahrain    
iv. MTS and Ucell Uzbekistan    
2.2 Analysis and Conclusion    
2.2.1 LTE Network Commitments to Date    
Figure 2.6: LTE Network Commitments by 8 Key Regions as at October 2010 - Number of MNOs    
Table 2.1: LTE Network Commitments by 8 Key Regions as at October 2010 - Number of MNOs    
2.2.2 LTE Future Launches by Country    
Figure 2.7: LTE Network Commitments by Country Launch Date 2010 to 2012 and Beyond as at October 2010

3. LTE Subscriber Forecasts

3.1 Methodology    
3.1.1 Approach and Assumptions    
Figure 3.1: LTE Market Forecast Methodology    
3.1.2 Technology Splits    
3.2 Mobile Market Growth    
Figure 3.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2010-2015    
Table 3.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2010-2015    
Figure 3.3: Mobile Subscriber Base Market Share (%) Slit by 8 Key Regions 2010-2015    
Table 3.2: Mobile Subscriber Base (%) Split by 8 Key Regions 2010-2015    
Figure 3.4: Mobile Subscriber Penetration (%) Split by 8 Key Regions 20101-2015    
Table 3.3: Mobile Subscriber Penetration (%) Split by 8 Key Regions 2010-2015    
3.3 Regional Broadband and LTE Subscriber Forecasts    
3.3.1 MNO Strategies    
3.3.2 North America    
Figure 3.5: North America Mobile Broadband Subscribers (m) Split by LTE, HSPA & EVDO Revs A & B 2010-2015    
Table 3.4: North America Mobile Broadband Subscribers (m) Split by LTE, HSPA & EVDO Revs A & B 2010-2015    
Figure 3.6: North America Mobile Broadband Subscribers (m) Split by LTE Enterprise & Consumer 2010-2015    
Table 3.5: North America Mobile Broadband Subscribers (m) Split by LTE Enterprise & Consumer 2010-2015    
3.3.3 Western Europe    
Figure 3.7: Western Europe Mobile Broadband Subscribers (m) Split by LTE and HSPA 2010-2015    
Table 3.6: Western Europe Mobile Broadband Subscribers (m) Split by LTE and HSPA 2010-2015    
Figure 3.8: Western Europe Mobile Broadband Subscribers (m) Split by LTE Enterprise & Consumer 2010-2015    
Table 3.7: Western Europe Mobile Broadband Subscribers (m) Split by LTE Enterprise & Consumer 2010-2015    
3.3.4 Central & Eastern Europe    
Figure 3.9: Central and Eastern Europe Mobile Broadband Subscribers (m) Split by LTE HSPA & EVDO Revs A & B 2010-2015    
Table 3.8: Central and Eastern Europe Mobile Broadband Subscribers (m) Split by LTE HSPA & EVDO Revs A & B 2010-2015    
Figure 3.10: Central & Eastern Europe Mobile Broadband Subscribers (m) Split by LTE Enterprise & Consumer 2010-2015    
Table 3.9: Central & Eastern Europe Mobile Broadband Subscribers (m) Split by LTE Enterprise & Consumer 2010-2015    
3.3.5 Far East & China    
Figure 3.11: Far East & China Mobile Broadband Subscribers (m) Split by LTE, HSPA and EVDO Revs A & B 2010-2015    
Table 3.10: Far East & China Mobile Broadband Subscribers (m) Split by LTE, HSPA and EVDO Revs A & B 2010-2015    
Figure 3.12: Far East & China Mobile Broadband Subscribers (m) Split by LTE Enterprise & Consumer 2010-2015    
Table 3.11: 3.12: Far East & China Mobile Broadband Subscribers (m) Split by LTE Enterprise & Consumer 2010-2015    
3.3.6 Rest of Asia Pacific    
Figure 3.13: Rest of Asia Pacific Mobile Broadband Subscribers (m) Split by LTE, HSPA and EVDO Revs A & B 2010-2015    
Table 3.12: Rest of Asia Pacific Mobile Broadband Subscribers (m) Split by LTE, HSPA and EVDO Revs A & B 2010-2015    
Figure 3.14: Rest of Asia Pacific Mobile Broadband Subscribers (m) Split by LTE Enterprise & Consumer 2010-2015    
Table 3.13: Rest of Asia Pacific Mobile Broadband Subscribers (m) Split by LTE Enterprise & Consumer 2010-2015    
3.3.7 Global    
Figure 3.15: Global Mobile Broadband Subscribers (m) Split by LTE, HSPA and EVDO Revs A & B 2010-2015    
Table 3.14: Global Mobile Broadband Subscribers (m) Split by LTE, HSPA and EVDO Revs A & B 2010-2015    
Figure 3.16: Global LTE Mobile Broadband Subscribers (m) Split by 8 Key Regions 2010-2015    
Table 3.15: Global LTE Mobile Broadband Subscribers (m) Split by 8 Key Regions 2010-2015    
Figure 3.17: Global Mobile Broadband Subscribers (m) Split by LTE Enterprise & Consumer 2010-2015    
Table 3.16: Global Mobile Broadband Subscribers (m) Split by LTE Enterprise & Consumer 2010-2015    
Figure 3.18: Global LTE Mobile Broadband Subscribers Added p.a. (m) Split by 8 Key Regions 2010-2015    
Table 3.15: Global LTE Mobile Broadband Subscribers Added p.a. (m) Split by 8 Key Regions 2010-2015

4. LTE Business Models: Primary Research Findings

4.1 Research Scope    
4.1.1 Respondents    
Table 4.1: Research Contributors    
4.1.2 Topics Covered    
4.2 Research Results    
4.2.1 Is ARPU Dead?    
Figure 4.1: Is ARPU Dead? (Yes/No %) - Juniper Research Interview Responses    
Table 4.2: Is ARPU Dead? (Yes/No %) - Juniper Research Interview Responses    
i. Is the Concept of ARPU as a Primary Measure of Success Dead in a 4G Environment? - Juniper Research Interview Responses    
ii. Why is ARPU dead? - Juniper Research Interview Responses    
4.2.2 ARPU: Are There Alternatives?    
Table 4.3: ARPU Alternatives - Juniper Research Interview Responses    
4.2.3 The Future of Flat Rate Data Tariffs    
Figure 4.2: Will Flat Rate Data Tariffs Continue in a 4G World? (Yes/No %) - Juniper Research Interview Responses    
Table 4.4: Will Flat Rate Data Tariffs Continue in a 4G World? (Yes/No %) - Juniper Research Interview Responses    
Figure 4.3: Metro PCS 4G LTE Service    
i. Will Flat Rate Data Tariffs Continue in a 4G World? - Juniper Research Interview Responses    
4.2.4 New Pricing Models    
Figure 4.4: New Pricing Models Ranking (%) - Juniper Research Interview Responses    
Table 4.5: New Pricing Models Ranking (%) - Juniper Research Interview Responses    
Table 4.6: New Pricing Models Definitions - Juniper Research Interview Responses    
i. New Pricing Models - Juniper Research Interview Responses    
4.2.5 Billing in the New LTE Environment    
Figure 4.5: Will there be \\\\\\\"Master SIM\\\\\\\" and \\\\\\\"Slave SIM\\\\\\\" bills? (%) - Juniper Research Interview Responses    
Table 4.7: Will there be \\\\\\\"Master SIM\\\\\\\" and \\\\\\\"Slave SIM\\\\\\\" bills? (%) - Juniper Research Interview Responses    
i. \\\\\\\"Master SIM\\\\\\\" and \\\\\\\"Slave SIM\\\\\\\" Bills - Juniper Research Interview Responses    
4.2.6 Top LTE Applications and Services    
Figure 4.6: Top LTE Application and Services (%) - Juniper Research Interview Responses    
Table 4.8: Top LTE Application and Services (%) - Juniper Research Interview Responses    
i. Top LTE Application and Services - Juniper Research Interview Responses    
4.2.7 The Future of WiFi    
i. The Role of WiFi - Juniper Research Interview Responses    
Figure 4.7: Can WiFi be Monetised? (Yes/No %) - Juniper Research Interview Responses    
Table 4.9: Can WiFi be Monetised? (Yes/No %) - Juniper Research Interview Responses    
ii. Can WiFi be Monetised? - Juniper Research Interview Responses

5. LTE Business Models: Service Pricing Forecasts

5.1 Tariff Announcements    
5.1.1 Metro PCS    
5.1.2 TeliaSonera Norway and Sweden    
5.1.3 Vodafone Germany    
5.2 LTE Service Pricing Approach    
5.2.1 Tariff Analysis    
Figure 5.1: Analysis of LTE Pricing Announcements - $ per month    
Table 5.1: Analysis of LTE Pricing Announcements - $ per month    
5.2.2 Pricing and ARPU: Trends and Issues    
Figure 5.2: Mobile Service Policy Evolution    
5.2.3 Pricing Assumptions and Limitations    
Table 5.2: LTE Pricing Structure    
5.3 LTE Enterprise User Service Pricing    
5.3.1 LTE Enterprise Pricing: Premium    
Figure 5.3: LTE Enterprise Service Pricing ($) Premium Split by 8 Key Regions 2011-2015    
Table 5.3: LTE Enterprise Service Pricing ($) Premium Split by 8 Key Regions 2011-2015    
5.3.2 LTE Enterprise Pricing: Top Tier    
Figure 5.4: LTE Enterprise Service Pricing ($) Top Tier Split by 8 Key Regions 2011-2015    
Table 5.4: LTE Enterprise Service Pricing ($) Top Tier Split by 8 Key Regions 2011-2015    
5.3.3 LTE Enterprise Pricing: Mid Tier    
Figure 5.5: LTE Enterprise Service Pricing ($) Mid Tier Split by 8 Key Regions 2011-2015    
Table 5.5: LTE Enterprise Service Pricing ($) Mid Tier Split by 8 Key Regions 2011-2015    
5.3.4 LTE Enterprise Pricing: Low Tier    
Figure 5.6: LTE Enterprise Service Pricing ($) Low Tier Split by 8 Key Regions 2011-2015    
Table 5.6: LTE Enterprise Service Pricing ($) Low Tier Split by 8 Key Regions 2011-2015    
5.4 LTE Consumer User Service Pricing    
5.4.1 LTE Consumer Pricing: Premium    
Figure 5.7: LTE Consumer Service Pricing ($) Premium Split by 8 Key Regions 2011-2015    
Table 5.7: LTE Consumer Service Pricing ($) Premium Split by 8 Key Regions 2011-2015    
5.4.2 LTE Consumer Pricing: Top Tier    
Figure 5.8: LTE Consumer Service Pricing ($) Top Tier Split by 8 Key Regions 2011-2015    
Table 5.8: LTE Consumer Service Pricing ($) Top Tier Split by 8 Key Regions 2011-2015    
5.4.3 LTE Consumer Pricing: Mid Tier    
Figure 5.9: LTE Consumer Service Pricing ($) Mid Tier Split by 8 Key Regions 2011-2015    
Table 5.9: LTE Consumer Service Pricing ($) Mid Tier Split by 8 Key Regions 2011-2015    
5.4.4 LTE Consumer Pricing: Low Tier    
Figure 5.10: LTE Consumer Service Pricing ($) Low Tier Split by 8 Key Regions 2011-2015    
Table 5.10: LTE Consumer Service Pricing ($) Low Tier ($) Split by 8 Key Regions 2011-2015    
5.5 Usage Adoption Scenarios    
Table 5.11: LTE Usage Scenarios

6. LTE Business Model: Scenario 1 Average

6.1 Service Revenues    
6.1.1 Enterprise Revenues    
Figure 6.1: Scenario 1 LTE Enterprise Revenue Forecast ($m) Split by 8 Key Regions 2011-2015    
Table 6.1: Scenario 1 LTE Enterprise Revenue Forecast ($m) Split by 8 Key Regions 2011-2015    
6.1.2 Consumer Revenues    
Figure 6.2: Scenario 1 LTE Consumer Revenue Forecast ($m) Split by 8 Key Regions 2011-2015    
Table 6.2: Scenario 1 LTE Consumer Revenue Forecast ($m) Split by 8 Key Regions 2011-2015    
6.1.3 Enterprise and Consumer Revenues    
Figure 6.3: Scenario 1 LTE Enterprise and Consumer Revenue Forecast ($m) Split by 8 Key Regions 2011-2015    
Table 6.3: Scenario 1 LTE Enterprise and Consumer Revenue Forecast ($m) Split by 8 Key Regions 2011-2015    
Figure 6.4: Scenario 1 Global Revenue Forecast (% share) Split by LTE Enterprise and Consumer 2011-2015    
Table 6.4: Scenario 1 Global Revenue Forecast (% share) Split by LTE Enterprise and Consumer 2011-2015    
6.2 Blended ARPU    
Figure 6.5: Scenario 1 LTE Blended Enterprise and Consumer ARPU Forecast ($) Split by 8 Key Regions 2011-2015    
Table 6.5: Scenario 1 LTE Blended Enterprise and Consumer ARPU Forecast ($) Split by 8 Key Regions 2011-2015

7. LTE Business Model: Scenario 2 \\\"Power\\\"

7.1 Usage Adoption Profiles   
7.1.1 Enterprise Users   
Figure 7.1: Scenario 2 Power User - Enterprise Adoption Profile Summary: Global (% of LTE users) 2011-2015   
Table 7.1: Scenario 2 Power User - Enterprise Adoption Profile Summary: Global (% of LTE users) 2011-2015   
7.1.2 Consumer Users   
Figure 7.2: Scenario 2 Power User - Consumer Adoption Profile Summary: Global (% of LTE users) 2011-2015   
Table 7.2: Scenario 2 Power User - Consumer Adoption Profile Summary: Global (% of LTE users) 2011-2015   
7.1.3 Enterprise and Consumer Users   
Figure 7.3: Scenario 2 Power User - Enterprise and Consumer Adoption Profile Summary: Global (% of LTE users) 2011-2015   
Table 7.3: Scenario 2 Power User - Enterprise and Consumer Adoption Profile Summary: Global (% of LTE users) 2011-2015   
7.2 Service Revenues   
7.2.1 Enterprise Revenues   
Figure 7.4: Scenario 2 Power User - Enterprise Global Revenues ($m) Split by Tier 2011-2015   
Table 7.4: Scenario 2 Power User - Enterprise Global Revenues ($m) Split by Tier 2011-2015   
Figure 7.5: Scenario 2 Power User - Enterprise Global Revenues (%) Split by Tier 2011-2015   
Table 7.5: Scenario 2 Power User - Enterprise Global Revenues (%) Split by Tier 2011-2015   
Figure 7.6: Scenario 2 Power User - Enterprise Global Revenues ($m) Split by 8 Key Regions 2011-2015   
Table 7.6: Scenario 2 Power User - Enterprise Global Revenues ($m) Split by 8 Key Regions 2011-2015   
Figure 7.7: Scenario 2 Power User - Enterprise Global Revenues (%) Split by 8 Key Regions 2011-2015   
Table 7.7: Scenario 2 Power User - Enterprise Global Revenues (%) Split by 8 Key Regions 2011-2015   
7.2.2 Consumer Revenues   
Figure 7.8: Scenario 2 Power User - Consumer Global Revenues ($m) Split by Tier 2011-2015   
Table 7.8: Scenario 2 Power User - Consumer Global Revenues ($m) Split by Tier 2011-2015   
Figure 7.9: Scenario 2 Power User - Consumer Global Revenues (%) Split by Tier 2011-2015   
Table 7.9: Scenario 2 Power User - Consumer Global Revenues (%) Split by Tier 2011-2015   
Figure 7.10: Scenario 2 Power User - Consumer Global Revenues ($m) Split by 8 Key Regions 2011-2015   
Table 7.10: Scenario 2 Power User - Consumer Global Revenues ($m) Split by 8 Key Regions 2011-2015   
Figure 7.11: Scenario 2 Power User - Consumer Global Revenues (%) Split by 8 Key Regions 2011-2015   
Table 7.11: Scenario 2 Power User - Consumer Global Revenues (%) Split by 8 Key Regions 2011-2015   
7.2.3 Enterprise and Consumer Revenues   
Figure 7.12: Scenario 2 Power User - Enterprise and Consumer Global Revenues ($m) Split by Tier 2011-2015   
Table 7.12: Scenario 2 Power User - Enterprise and Consumer Global Revenues ($m) Split by Tier 2011-2015   
Figure 7.13: Scenario 2 Power User - Enterprise and Consumer Global Revenues (%) Split by Tier 2011-2015   
Table 7.13: Scenario 2 Power User - Enterprise and Consumer Global Revenues (%) Split by Tier 2011-2015   
Figure 7.14: Scenario 2 Power User - Enterprise and Consumer Global Revenues ($m) Split by 8 Key Regions 2011-2015   
Table 7.14: Scenario 2 Power User - Enterprise and Consumer Global Revenues ($m) Split by 8 Key Regions 2011-2015   
Figure 7.15: Scenario 2 Power User - Enterprise and Consumer Global Revenues (%) Split by 8 Key Regions 2011-2015   
Table 7.15: Scenario 2 Power User - Enterprise and Consumer Global Revenues (%) Split by 8 Key Regions 2011-2015   
7.3 ARPU   
7.3.1 Enterprise ARPU   
Figure 7.16: Scenario 2 Power User - Enterprise ARPU ($m) Split by 8 Key Regions 2011-2015   
Table 7.16: Scenario 2 Power User - Enterprise ARPU ($m) Split by 8 Key Regions 2011-2015   
7.3.2 Consumer ARPU   
Figure 7.17: Scenario 2 Power User - Consumer ARPU ($m) Split by 8 Key Regions 2011-2015   
Table 7.17: Scenario 2 Power User - Consumer ARPU ($m) Split by 8 Key Regions 2011-2015 

 

7.3.3 Enterprise and Consumer Blended ARPU   
Figure 7.18: Scenario 2 Power User - Enterprise and Consumer Blended ARPU ($m) Split by 8 Key Regions 2011-2015   
Table 7.18: Scenario 2 Power User - Enterprise and Consumer Blended ARPU ($m) Split by 8 Key Regions 2011-2015 

8. LTE Business Model: Scenario 3 \\\"Low - Mid\\\"

8.1 Usage Adoption Profiles   
8.1.1 Enterprise Users   
Figure 8.1: Scenario 3 Low-Mid User - Enterprise Adoption Profile Summary: Global (% of LTE users) 2011-2015   
Table 8.1: Scenario 3 Low-Mid User - Enterprise Adoption Profile Summary: Global (% of LTE users) 2011-2015   
8.1.2 Consumer Users   
Figure 8.2: Scenario 3 Low-Mid User - Consumer Adoption Profile Summary: Global (% of LTE users) 2011-2015   
Table 8.2: Scenario 3 Low-Mid User - Consumer Adoption Profile Summary: Global (% of LTE users) 2011-2015   
8.1.3 Enterprise and Consumer Users   
Figure 8.3: Scenario 3 Low-Mid User - Enterprise and Consumer Adoption Profile Summary: Global (% of LTE users) 2011-2015   
Table 8.3: Scenario 3 Low-Mid User - Enterprise and Consumer Adoption Profile Summary: Global (% of LTE users) 2011-2015   
8.2 Service Revenues   
8.2.1 Enterprise Revenues   
Figure 8.4: Scenario 3 Low-Mid User - Enterprise Global Revenues Split by Tier ($m) 2011-2015   
Table 8.4: Scenario 3 Low-Mid User - Enterprise Global Revenues Split by Tier ($m) 2011-2015   
Figure 8.5: Scenario 3 Low-Mid User - Enterprise Global Revenues Split by Tier (%) 2011-2015   
Table 8.5: Scenario 3 Low-Mid User - Enterprise Global Revenues Split by Tier (%) 2011-2015   
Figure 8.6: Scenario 3 Low-Mid User - Enterprise Global Revenues ($m) Split by 8 Key Regions 2011-2015   
Table 8.6: Scenario 3 Low-Mid User - Enterprise Global Revenues ($m) Split by 8 Key Regions 2011-2015   
Figure 8.7: Scenario 3 Low-Mid User - Enterprise Global Revenues (%) Split by 8 Key Regions 2011-2015   
Table 8.7: Scenario 3 Low-Mid User - Enterprise Global Revenues (%) Split by 8 Key Regions 2011-2015   
8.2.2 Consumer Revenues   
Figure 8.8: Scenario 3 Low-Mid User - Consumer Global Revenues ($m) Split by Tier 2011-2015   
Table 8.8: Scenario 3 Low-Mid User - Consumer Global Revenues ($m) Split by Tier 2011-2015   
Figure 8.9: Scenario 3 Low-Mid User - Consumer Global Revenues (%) Split by Tier 2011-2015   
Table 8.9: Scenario 3 Low-Mid User - Consumer Global Revenues (%) Split by Tier 2011-2015   
Figure 8.10: Scenario 3 Low-Mid User - Consumer Global Revenues ($m) Split by 8 Key Regions 2011-2015   
Table 8.10: Scenario 3 Low-Mid User - Consumer Global Revenues ($m) Split by 8 Key Regions 2011-2015   
Figure 8.11: Scenario 3 Low-Mid User - Consumer Global Revenues (%) Split by 8 Key Regions 2011-2015   
Table 8.11: Scenario 3 Low-Mid User - Consumer Global Revenues (%) Split by 8 Key Regions 2011-2015   
8.2.3 Enterprise and Consumer Revenues   
Figure 8.12: Scenario 3 Low-Mid User - Enterprise and Consumer Global Revenues ($m) Split by Tier 2011-2015   
Table 8.12: Scenario 3 Low-Mid User - Enterprise and Consumer Global Revenues ($m) Split by Tier 2011-2015   
Figure 8.13: Scenario 3 Low-Mid User - Enterprise and Consumer Global Revenues (%) Split by Tier 2011-2015   
Table 8.13: Scenario 3 Low-Mid User - Enterprise and Consumer Global Revenues (%) Split by Tier 2011-2015   
Figure 8.14: Scenario 3 Low-Mid User - Enterprise and Consumer Global Revenues ($m) Split by 8 Key Regions 2011-2015   
Table 8.14: Scenario 3 Low-Mid User - Enterprise and Consumer Global Revenues ($m) Split by 8 Key Regions 2011-2015   
Figure 8.15: Scenario 3 Low-Mid User - Enterprise and Consumer Global Revenues (%) Split by 8 Key Regions 2011-2015   
Table 8.15: Scenario 3 Low-Mid User - Enterprise and Consumer Global Revenues (%) Split by 8 Key Regions 2011-2015   
8.3 ARPU   
8.3.1 Enterprise ARPU   
Figure 8.16: Scenario 3 Low-Mid User - Enterprise ARPU ($m) Split by 8 Key Regions 2011-2015   
Table 8.16: Scenario 3 Low-Mid User - Enterprise ARPU($m) Split by 8 Key Regions 2011-2015   
8.3.2 Consumer ARPU   
Figure 8.17: Scenario 3 Low-Mid User - Consumer ARPU ($m) Split by 8 Key Regions 2011-2015   
Table 8.17: Scenario 3 Low-Mid User - Consumer ARPU ($m) Split by 8 Key Regions 2011-2015   
8.3.3 Enterprise and Consumer Blended ARPU   
Figure 8.18: Scenario 3 Low-Mid User - Enterprise and Consumer Blended ARPU ($m) Split by 8 Key Regions 2011-2015   
Table 8.18: Scenario 3 Low-Mid User - Enterprise and Consumer Blended ARPU ($m) Split by 8 Key Regions 2011-2015

9. Scenario Comparisons and Conclusions

9.1 Global Service Revenues   
9.1.1 Enterprise   
Figure 9.1: Global LTE Enterprise Service Revenue Scenario Comparison ($m) 2011-2015   
Table 9.1: Global LTE Enterprise Service Revenue Scenario Comparison ($m) 2011-2015   
9.1.2 Consumer   
Figure 9.2: Global LTE Consumer Service Revenue Scenario Comparison ($m) 2011-2015   
Table 9.2: Global LTE Consumer Service Revenue Scenario Comparison ($m) 2011-2015   
9.1.3 Enterprise and Consumer   
Figure 9.3: Global LTE Enterprise and Consumer Service Revenue Scenario Comparison ($m) 2011-2015   
Table 9.3: Global LTE Enterprise and Consumer Service Revenue Scenario Comparison ($m) 2011-2015   
9.2 ARPU   
9.2.1 Enterprise   
Figure 9.4: Global LTE Enterprise ARPU Scenario Comparison ($) 2011-2015   
Table 9.4: Global LTE Enterprise ARPU Scenario Comparison ($) 2011-2015   
9.2.2 Consumers   
Figure 9.5: Global LTE Consumer ARPU Scenario Comparison ($) 2011-2015   
Table 9.5: Global LTE Consumer ARPU Scenario Comparison ($) 2011-2015   
9.2.3 Blended Enterprise and Consumer   
Figure 9.6: Global LTE Blended Enterprise and Consumer ARPU Scenario Comparison ($) 2011-2015   
Table 9.6: Global LTE Blended Enterprise and Consumer ARPU Scenario Comparison ($) 2011-2015   
9.3 Conclusions   

Glossary

Companies Referenced

ADC, Alcatel-Lucent, Aricent, AT & T Mobility, Bytemobile, Cambridge Broadband Networks, Cambridge Consultants, China Mobile, Cognovo, Comptel, Empirix, Ericsson, Etisalat, France Telecom Orange, Funambol, Huawei,  InfiNet Wireless, SingTel, Kineto Wireless, MACH, MetroPCS, Motorola, Nimbuzz,  Nokia Siemens Networks, NTT DoCoMo, Picochip,  Samsung, Syniverse, Telecom Italia, TeliaSonera, Telstra, TM Forum, Ucell, UMTS Forum, Verizon Wireless, VivaCell-MTS, Vodafone, Volantis, Volubil, Yota, Zain.

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Key Questions

1. How will premium and tiered data plans affect LTE service revenues?
2. What are the likely ARPU levels achievable for enterprise and consumer LTE users?
3. What are the potential new LTE pricing models that the industry envisages?
4. What are the strategies of leading mobile network operators for implementing LTE?
5. How many LTE mobile broadband subscribers will there be each year from 2010–2015?
6. What will be the split between enterprise and consumer LTE subscribers?
7. Which will be the prime regions for LTE deployments?
8. What are the trends, drivers and hurdles influencing the development of the LTE market?

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4G LTE Hardware Opportunities, The 4G LTE Technology Briefing

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