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Detailed analysis of the digital advertising market, covering AI, advertising fraud and market forecasts
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Lead Analyst James Moar discusses the lawsuit filed by Epic Games against Apple and Google over the removal of popular online shooter Fortnite from their respective app stores.
But does Epic Games' suit have any merit? Will a legal system notorious for its lack of understanding of digital technologies be able to handle the case sufficiently? And are there any precedents to draw on?
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