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Amazon have announced that they have secured exclusive UEFA Champions League broadcast rights in Germany for Tuesday night fixtures from the 2021/2022 season for its Amazon Prime TV streaming service. Our Lead Analyst Nick Maynard discusses Amazon's recent forays into sports streaming, how it differentiates its Amazon Prime TV vs its competitors, and how market leader Netflix may have to follow suit. Download our free whitepapers for more information: • What Does The Future Hold for the FAANG and BAT Groups? • Digital TV ~ 3 Key Consumer Insights