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The new Competitor Leaderboard report provides a visual representation of the competitive positioning of the leaders within a particular market sector. It enables stakeholders to view their relative position within the market, and compare themselves against rival suppliers; gaining an appreciation of the market dynamics and how Juniper Research ranks and scores leading players.
How does my company get selected, and what’s your approach?
Using in-house databases, desk research and direct contact with the vendors themselves, Juniper Research selects the companies to be included in the analysis. Each vendor is then thoroughly researched and analysed from a competitive perspective, and finally scored according to our established methodology. This produces the Heatmap comparison tool and the Competitive Leaderboard itself. It is a tried and tested approach and produces an independent and reliable tool for market appraisal.
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