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Resources

Our Resource pages provide access to a variety information sources including partner events, the Juniper Future Digital Awards programme and a variety of multimedia. In addition, you can subscribe to our free Whitepapers.

Whitepapers & Free Research

Our whitepapers cover a wide range of topics and generally reflect the areas that we cover most. Registered users on the website can download our free whitepapers, published on a weekly basis.
 Making Digital Content Pay

Making Digital Content Pay

June 2016
As content migrates to digital, there is an attendant trend away from content ownership and towards content access: it is perceived as far more critical to be able to, say, listen to a song on multiple devices than to own it. It also means that, increasingly, the device on which you pay for the content may not be the device on which you primarily access that content.
Digital Retail Marketing ~ Beacons Signal The Future

Digital Retail Marketing ~ Beacons Signal The Future

May 2016
There is a pronounced trend from brands and retailers to offer coupons which are based around location-aware delivery mechanisms, be it NFC (Near Field Communication), Wi-Fi or GPS. From their initial forays into the space, brands have recognised that coupons with a location element typically enjoy far higher redemption rates than those without, particularly in the form of impulse purchases.
In-App Purchases ~ Coining it in for Developers

In-App Purchases ~ Coining it in for Developers

May 2016
In Juniper’s assessment of the applications market place, we have analysed the use of applications on mobile, tablet, featurephone and, for the first time, Connected TVs. We segment the applications market into the following categories: ereaders, finance, games, healthcare, lifestyle, multimedia, productivity and social communications. 
Mobile ~ The Big Ticket

Mobile ~ The Big Ticket

April 2016
Consumers have realised the benefits of online ticketing over traditional means and it has become an established and matured market with users representing steady growth; this is highlighted in the figure right.
Juniper estimates that the number of mobile ticketing users far exceeds that of online ticketing users in 2 key sectors: Entertainment (including movie ticket sales) and Metro/Bus.
Tablets, Phablets, Hybrids - One Device to Rule them All

Tablets, Phablets, Hybrids - One Device to Rule them All

April 2016
The miniaturisation and mobility of computational power has brought about a range of devices that are becoming more significant than traditional PC-based computing, covering a multitude of divergent devices from smartphones to MP3 players
Context & Location Services ~ Real-Time Relevance

Context & Location Services ~ Real-Time Relevance

March 2016
Juniper Research has found that app advertising, using context and location targeting, will exceed $44 billion by 2020, up from an estimated $13 billion last year. This new whitepaper explores the opportunities for context and location based services. 
Electric Vehicles Going the Extra Mile

Electric Vehicles Going the Extra Mile

March 2016
One of the main deterrents for the adoption of EVs is faith in the technology; convincing consumers that their long-held trust in fossil fuel powered vehicles is the biggest barrier to adoption.

The performance of an EV is largely dependent on the capabilities of the battery technologies. OEMs, such as Tesla and Chevrolet, are working to improve their vehicle range; selected models now boast of being able to travel in excess of 200 miles on a single charge.
Connected Couture

Connected Couture

February 2016
The potential for wearable technology is, at its core, the use of miniaturised sensors and processing power in specific contexts. While the majority of sales and media attention to date has been focused on the devices’ use for fitness and in watches, there is a huge range of products that are more focused in their application. These are primarily single-use wearables designed to deal with specific lifestyle challenges, or to apply technology to a new area of consumers’ lives, such as fashion.
 Smart Glasses – Seeing Through the Hype

Smart Glasses – Seeing Through the Hype

February 2016
Smart glasses are one of the most innovative developments in the emerging wearable technology market. In many ways, they are closest to an imagined future for many consumers in developed markets. However, with the inability of Google Glass to find a key use case in consumers’ lives, there have been questions about the segment’s future.
Hitting The Wi-Fi Hotspot

Hitting The Wi-Fi Hotspot

January 2016
At present, the Wi-Fi market is undergoing a major transformation driven by the introduction of Carrier Grade Wi-Fi networks which offer improved security, QoS (Quality of Service) and an enhanced user experience compared to Best-Efforts Wi-Fi. Rather than a separate network used for data offload or broadband extension, Carrier Grade Wi-Fi technology makes Wi-Fi a core element of an integrated Wi-Fi/cellular or Wi-Fi/broadband network.

 

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