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Our Resource pages provide access to a variety information sources including partner events, the Juniper Future Digital Awards programme and a variety of multimedia. In addition, you can subscribe to our free Whitepapers.

Whitepapers & Free Research

Our whitepapers cover a wide range of topics and generally reflect the areas that we cover most. Registered users on the website can download our free whitepapers, published on a weekly basis.

Virtual Reality: Virtually Here

October 2016
While a variety of units have been in development for VR (virtual reality) for decades, the technology has come to the forefront in recent years thanks to developments in sensor technologies and the availability of relatively cheap VR units in the form of mobile VR. There are a range of industries that stand to benefit from the development, from entertainment to medical and military applications.

Augmented Reality – Not Just Fun and Games

September 2016
Since the release of Pokémon Go in July 2016, there has been a rising interest in the technology. Meeting and managing consumer expectations of AR’s (Augmented Reality) capabilities is also a significant challenge. While many consumers may not understand current applications of AR, it has been featured in films since the 1980s, so consumers may feel let down if an app does not match up to the technologies featured in films like Minority Report, Avatar and Iron Man, not to mention classics such as Terminator and Robocop.

A2P Messaging ~ Grey Markets Make Operators See Red

September 2016
There has been a significant evolution in the range of use cases for A2P (Application to Person) messaging in recent years. Historically, A2P was used for alerts and, as PSMS (Premium SMS), as a billing mechanism and carrier for simple content and services, both for one-off downloads or actions (eg voting) and for recurring payments.

Online Casinos ~ Gambling on Loyalty

September 2016
Gambling is an act which spans centuries, and through the use of regulatory measures coupled with new technologies and delivery channels, we have seen this evolve into a mainstream pastime via the use of the Internet.

Hey Siri, How’s the Competition?

August 2016
The mobile phone has long since graduated from being a device that purely enables person-to-person communication. It has become embedded into consumer lifestyles, being used to surf the web, take photos, connect to social networks, play games, get directions, manage social and professional lives and so much more beyond. The proliferation of the smartphone in particular has been a game changer, impacting what phones are used for as well as expectations of the user interface. This brings with it new expectations of functionality as phones are increasingly used in a broader range of environments for a wider range of functions. The upshot is that handset manufacturers have had to innovate new modes of handset control that allow users to operate it without having to touch or indeed look at it.

OS-Pay to Shake Up Remote Retail

August 2016
Juniper believes that the entry of ‘OS-Pay’ (Apple Pay and Android Pay) to the market is likely to play an extremely important role in merchants’ future strategy. As biometric authentication becomes more common as a means of avoiding password or PIN entry, purchase friction can be further reduced.

Sensing the Hearables Opportunity

August 2016
Parallel development over the past few years has occurred in the smart audio space, with Bluetooth speakers now offering voice assistant capabilities. With the release of Amazon Echo and the soon-to-be-released Google Home and Apple Home, connected speakers have more impact in consumers’ lives than just music. This was anticipated by the development of devices such as the Jawbone Jambox, which offers an early version of the intelligent processing and ‘life management’ promoted by Echo and its competitors.

Blockchain Reaction

August 2016
The emergence of Bitcoin and an array of alternative cryptocurrencies (‘altcoins’) has been a true phenomenon of the past 7 years or so. In that time, billions of dollars’ worth of these currencies has been traded on the dedicated exchanges that have sprung up to support them, while a number of merchants now support Bitcoin as a payment option.

A Contactless POS Future

August 2016
There has been steady growth in POS terminals with these devices becoming more commonplace, as growth is driven by adoption of electronic payments by emerging markets.

For example, China experienced the most significant growth amongst the larger emerging economies in this regard in 2015, with a y-o-y (year-on-year) increase in terminal numbers of 20%. Juniper estimates that the global number of POS terminals reached nearly 80 million in 2015.

Media AI - Smart Marketing

August 2016
AI deployments across the media landscape are likely to have one of the widest visible impacts as here, the business model is largely B2C (business to consumer) focused. Therefore, the addressable market in terms of end-users is very high compared with other AI segments. In the context of digital services, there are 2 principal areas of impact:
  • Apps
  • Advertising
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