Viewpoint: The Future of Advertising Fraud

Juniper Research Lead Analyst Sam Barker discusses the Digital Advertising market, including the current disruption of the Facebook/Google duopoly by Amazon, how fraudsters are inflating traffic for profit, and who is leading the way in fraud detection.

But just how much advertising revenue is being lost to fraud? How will advertising attribution between platforms to minimise risk? And what role can AI play to combat Ad Fraud?

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Related research:
Digital Advertising Fraud
Future Digital Advertising
AI in Digital Advertising