POSTED BY Scarlett Woodford
Within roaming, there is a clear need for products that help identify and segment traffic. The most exciting of these is the GSMA’s BCE protocol, an end-to-end standard that is designed to introduce a new level of flexibility to charging and settlement models. This inclusive, industry-wide standard allows operators more control over the billing process; reducing the need to outsource additional services. The new standardised reconciliation process will also enable operators to reconcile usage and charging; providing a new level of visibility over the process.
A shift towards modern computing infrastructures and architectures, particularly those deployed on the cloud, and which use microservices, has shaped and continues to shape the modern understanding of cybersecurity. In this context, cyber threats/risks and mitigation thereof mean adopting layered approaches to ensuring the safety of increasingly complex and multifaceted structures.
Passwords have long been known to be insecure, with malicious actors frequently bypassing password-based security protocols. However, security concerns are not the only drawback of password-based authentication. They can be costly and burdensome to manage, with users frequently forgetting and thus having to reset passwords, which consequently creates a poor UX.
Customer Data Platforms, or CDPs, remove assumptions from marketing campaigns and customer interactions by bringing together data from a wealth of touchpoints; in this context, touchpoints can be social media interactions, applications, online advertising, and product placement within a corporate or visually conspicuous event. These are used to gain a global view of the route taken by the customer to arrive at their point of purchase, or expression of interest.