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Wi-Fi Hotspots
OverviewThe pivotal nature of Wi-Fi Hotspots in the emerging wireless ecosystem continues to grow.

Our new research investigates how both existing and new providers are positioning themselves for a Wi-Fi first strategy. In particular, it shows how some of the largest and most influential tech players are converging on the sector, especially Google, Facebook and Amazon, aiming to disrupt this high growth segment.

We also examine how providers will monetise this sector and how new business models will develop. Included is a global market sizing and forecast suite for the next five years.
This research includes:
  • Market Trends & Opportunities (PDF)
  • 5 Year Market Sizing & Forecast Spreadsheet (Excel).    

Key Features

  • In-depth study of the key trends, challenges and drivers.
  • Segment data splits for:
    • Public Hotspots: Carrier Grade & Best-Efforts
    • Community Hotspots: Homespots & Bizspots
  • Assessment of the key players, their service offerings, and their go to market strategies.
  • Business model analysis and future outlook, with insights into emerging service models such as Wi-Fi Wholesaling.
  • Benchmark industry forecasts for the size and growth of the Wi-Fi hotspot market. 

Key Questions

  1. Where are the main deployments occurring and who are the players driving this market?
  2. What are the key opportunities available to stakeholders within this space?
  3. What are the emerging business models adopted by operators and service providers that will drive this sector in the future?
  4. What are the key challenges faced by the industry?
  5. How many public and community hotspots will be deployed over the next 5 years?

Companies Referenced

3GPP, Amazon, Apple, Arqiva, ASR, AT&T, Bandwidth X, BMW, Boingo, Bouygues Telecom, Bright House Networks, BT, Cablevision Systems, CableWiFi, Cisco, Comcast, Cox Communications, Deutsche Telekom, Devicescape, EE, Ericsson, Facebook, FCC (Federal Communications Commission), Fon, Free Mobile, FreedomPop, Globalstar, Google, GSMA, HP, IEEE, iPass, Jarvinian, Korea Telecom, Liberty Global, Meraki, Microsoft, Motorola, Netgear, Qualcomm, Republic Wireless, Ruckus Wireless, Samsung, Scandinavian Airlines, Scratch Wireless, SFR, Sky, Skype, SmarTone, Softbank, Sprint, Telstra, Three, Time Warner, T-Mobile, UPC, Verizon, Virgin, Vodacom, Vodafone, WBA (World Broadband Association), Wi-Fi Alliance.

Data & Interactive Forecast

The new Wi-Fi Hotspots forecast suite includes:
  • Regional splits for 8 key regions, as well as 4 country level data splits for:
    • Canada
    • Germany
    • UK
    • US
  • Data splits by hotspot types:
    • Public Hotspots: Split by Carrier Grade & Best-Efforts
    • Community Hotspots: Split by Homespots & Bizspots
  • Global public hotspot split by venue type:
    • Retail & Outdoor
    • Cafes
    • Hotels
    • Municipal
    • Airports
    • Others
  • Access to the full set of forecast data of 20 tables and more than 1,600 data points.
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 5 different metrics.
Juniper Research’s highly granular Interactive Excels (IFXLs) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions by using the Interactive Scenario Tool, and compare select markets and sectors side by side in customised charts and tables. IFXLs greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Wi-Fi Hotspots: Deployment Strategies & Forecasts 2016-2020

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Our new Wi-Fi Hotspots research investigates how the market is undergoing a major transformation and how Carrier Grade Wi-Fi networks are driving greater adoption. It analyses the critical enablers of emerging Wi-Fi-based networks, and how this rapid expansion of Wi-Fi coverage coupled with the transition to Carrier Grade Wi-Fi is changing the service provider landscape.
The research suite:
  1. Evaluates industry-wide sector dynamics, including trends, drivers, constraints and service offerings by leading players including service providers, network operators and OTT players.
  2. Strategic analysis of business models and the changing service provider landscape.
  3. Regional and sector prospects analysis together with 5 year forecasts for the Wi-Fi Hotspot market. The study includes forecast breakdowns for:
    1. Public Hotspots: Split by Region, Country, Venue and Deployment Type.
    2. Community Hotspots: Split by Region, Country and Deployment Type.
    3. Public Hotspots Equipment Spend: Split by Region, Country and Deployment.
  4. Interactive Forecast Excel – highly granular dataset comprising of more than 1,600 data points, allied to regional and sector analysis tools (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

Gareth Owen
Telco Service Providers
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, UK, USA

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