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Future Mobile Operator Business Models
OverviewJuniper’s new Mobile Operator research is specifically designed to provide industry executives with market leading insight, analysis and recommendations into the key issues that threaten to disrupt and transform their industry.

The new study, Future Mobile Operator Business Models: Challenges, Opportunities & Strategies 2018-2022, assesses and quantifies the nature and scale of the threats facing network operators, with global revenues from core voice and data services expected to fall by more than $50 billion over the next 5 years.

However, the research identifies a series of new revenue opportunities and costs savings which collectively would enable operators to sustain or even increase margins.

It also provides a comparative, heatmap-based assessment of the capabilities and strategies of 15 leading operators across Europe and North America, used to position those operators in Juniper’s Mobile Operator Innovation Index.

Key Features

  • Strategic guide to maximising new revenue streams and cost reduction.
  • Juniper Mobile Operator Innovation Index; a key player capability and strategy assessment, together with index positioning for 15 mobile operators.
  • Heatmap analysis enabling Tier 1 and Tier 2 operators in both developed and developing markets to prioritise their strategic decisions and maximise their revenue potential.
  • Benchmark Industry Forecasts for new revenue opportunities, including Carrier Billing, IoT (Internet of Things), A2P Messaging, Mobile Identity and Mobile Commerce

Key Questions

  1. Which operators are best placed to innovate over the next 5 years?
  2. How can operators benefit from the introduction of mobile identity services?
  3. How can operators optimise their networks to capitalise on 5G opportunities?
  4. How will operator ARPUs and service revenues develop over the next 5 years?
  5. What strategies should operators employ to maximise their core revenues?

Companies Referenced

9Pay, ABC, aim, Alcatel-Lucent, ALTBalaji, Amazon, American Tower, Anam Technologies, Apple, AT&T, Axiata Group Berhad, Axon Partners Group, Bango, Bell Canada, BEREC, Bharti Airtel, BICS, Boku, Box TV, BT, BTPN, Canal+, CBS, Cellmania, Centersight, Centili, China Mobile, China Telecom, China Tower, China Unicom, Cinemax, CLX Communications, Crisil, Crown Castle, Dailymotion, Deezer, Deutsche Telekom, Diehl Metering, DIMOCO, DirecTV, dittoTV, DOCOMO Digital, DoteCon, Dropbox, Econet, EE, Ericsson, ESPN, Etisalat, ETSI, Facebook, FCC (Federal Communications Commission), ForgeRock, Fortumo, Fox, Free Press, Gaana, Gemalto, General Motors, Giesecke & Devrient, Globe, Google, Grameenphone, GSMA, Guangzhou Qida Electronic Technology, HBO, Hewlett Packard, HT-Mobile, Huawei, Hutchison Whampoa, Idea Cellular, Indosat, Indus Towers, Inmarsat, Intel, Iusacell, Jaguar Land Rover, KakaoTalk, KDDI, KORE, KPN, La Caixa, Liberty Global, loglevel, Loop Mobile, Mavenir Systems, Mediaproduccion, Mediaset Premium, Microsoft, Mobifone, Mobinil, Morpho, Movistar, Mozilla, MTN, NBC, Netflix, Netsia, Netsize, NextM2M, Nokia, Nomura Research Institute, NTT DoCoMo, Oberthur, OECD, Ofcom, Ooredoo, Open Technology Institute, Orange, OSM (Open Source MANO), PayPal, Ping Identity, Proximus, Reliance Jio, Renault Nissan, Rogers, Safaricom, Samsung, Satelindo, Scania, SES, Showtime, Sigfox, SK Telecom, Sky, Smart, Smartfren, Softbank, Sony, S-Phone, Spotify, Sprint, STARZ, Sun, SuperData, Swisscom, Tata Teleservices, Techem, Telcel, Telecel, Telecom Italia, Telefonica, Telenor, Telia, Telkom, Telkomsel, Telstra, TELUS, Three, Three, Tigo, T‑Mobile, Twitter, Unino, VALID, Verizon, Viber, Vietnamobile, Viettel, VimpelCom, Vinaphone, Virgin Media, VN, Vodacom, Vodafone, Volvo, WeChat, WhatsApp, Wirecard, XL/AXIS, ZTE.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to compare select markets side by side in customised charts and tables.

This user friendly document allows the purchaser to gain an in-depth understanding of operator revenue streams, both in terms of core (voice and data) revenues and new opportunities from areas such as M2M (machine to machine), direct carrier billing and analytics.

The forecast suite also includes:
  • Regional and Sector Analysis tools allowing clients to compare select markets side by side in customised charts and tables.
  • Access to the full set of forecast data of more than 500 datapoints.


Future Mobile Operator Business Models: Challenges, Opportunities & Strategies 2018-2022 Full Research Suite

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In a comprehensive analysis, the research assesses and quantifies the nature and scale of the threats facing network operators, including a $103 billion ‘lost opportunity’ in 2018 alone from consumer adoption of third-party VoIP and IM services. The research identifies more than $105 billion in new revenue opportunities over the next 5 years, highlighting opportunities in areas such as mobile identity, IoT, mobile commerce, direct carrier billing and ‘Big Data’ analytics.

The research suite includes:
  1. Market Research Report - (PDF) Includes:
    1. Strategic analysis of OTT impact on core revenues, including quantified lost opportunity for MNOs.
    2. New revenue opportunity from IoT, mobile identity, mobile commerce, analytics and direct carrier billing
    3. Juniper Mobile Operator Innovation Index positioning 15 leading mobile operators based on an assessment of capabilities and strategies
    4. Heatmap analysis which enables Tier 1 and Tier 2 operators in both developed and developing markets to prioritise their strategic decisions and maximise their revenue potential.
    5. Series of baseline forecast analyses to illustrate key trends in the industry.
  2. Interactive Forecast Excel – highly granular dataset comprising more than 500 datapoints, allowing clients to compare select markets side by side in customised charts and tables (Interactive XL). Includes:
    1. Subscriber Growth
      • Operator-billed Service Revenue and ARPU
      • Operator Capex/Opex
      • Global Mobile Data Usage
    2. Operator New Revenue Streams Opportunities.
  3. 12 months access to the Future Mobile Operator Business Models data in our harvest digital markets intelligence centre. harvest visualises all of the data in easy to use and export graphs, tables and charts, and features continuous data updates. Find out more.
Download a summary of the table of contents and forecasts below, or request a detailed list of every table and chart via

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30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Research Details

Windsor Holden
Future Mobile Operator Business Models
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Regional Split Only

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