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Mobile Messaging
OverviewAs mobile network operators continue to face a rapidly changing market landscape, developing new business strategies and strategic forward planning is critical for stakeholders. Juniper’s latest ‘Mobile Messaging’ research provides a comprehensive analysis of the messaging ecosystem, including:
  • SMS: P2P & A2P
  • MMS: P2P
  • Instant Messaging
  • Social Messaging
  • RCS
  • Mobile Messaging Chatbots
This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecasts (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Messaging Market Dynamics: Strategic assessment of the current market landscape, examining future business models and market forces across key future messaging technologies.
  • Future Technology Prospects: Evaluation of the future impact of technologies including an in-depth assessment of A2P and Chatbot technologies in the mobile messaging space.
  • Interviews with leading players, including:
    • Dialogue Networks
    • Genband
    • Infobip
    • Kasisto
    • Mitto
    • Syniverse
    • Tata Communications
    • Ubiquity
    • XURA
  • Juniper Messaging Leaderboard: Key player capability and capacity assessment for 12 major B2B mobile messaging platform providers.
  • Benchmark Industry Forecasts: The size and growth of the users and service revenue for 8 key global regions and 16 national markets.

Key Questions

  1. What major market forces are changing the mobile messaging landscape?
  2. What is the future of A2P messaging, and how can operators monetise grey route traffic?
  3. Where will the key opportunities for mobile messaging chatbots develop?
  4. What is the size of the operator opportunity for each service over the next 5 years?
  5. Which messaging platform providers offer the largest breadth and depth of services to mobile network operators?

Companies Referenced

Interviewed: Dialogue Networks, GENBAND, Infobip, Kasisto, Mitto, Syniverse, Tata Communications, Ubiquity, Xura.
Profiled: Amdocs, Dialogue Networks, GENBAND, Google (Jibe), Huawei, Infobip, Mitel Networks, Nokia Networks, Syniverse, Twilio, Tata Communications, Ubiquity, Xura.
Case Studied: Facebook, Kasisto, Kip, WhatsApp,
Mentioned: A1 Telekom Austria, Acision, AIM/iChat, Airtel, Aivo, Alcatel, Alibaba, Allianz,Banca Sella, Alphabet, Asia Netcom, AsiaInfo, Aspect, Authy, Axis, Banca Marche, Banca Mediolanum, Banca Monte dei Paschi di Siena,Fineco, Banca Popolare di Milano, Banca Popolare di Sondrio, BendBroadband, Bouygues Telecom, Braidio, BT, Capgemini, Cerent, ChatScript, China Mobile, Cisco Systems, Claro, Compass Grup, CounterPath, Daum Kakao, Deloitte, Deutsche Telekom, DiGi, DSC Communications, E///, EE, Eircom, Elisa, Equinix, Federal Bank, Fetion, Flipkart, fring Alliance, Gadu-Gadu, GSMA, Hike, Hutchinson 3G, IBM, ICQ, Intesa Sanpaolo Group, IW Bank, Jabber, Joyent, JuanaChat, Kik, KPN, LINE, LSN, M2 Dodo, Masergy, Mastercard, Mavenir Systems, mBlox, MEF (Mobile Ecosystem Forum), Microsoft, Mig33, Mobey Forum, Mobile Marketing Association, MobilTel, Motorola, Movistar, MVA (Mobile Video Alliance), Nimbuzz, NineStar, Olacabs, On Device Research, OneReach, ONO, PandoraBots, Pinger, PLDT, Polycom, RCom, Reliance, RenRen, ReplyYes, Rogers, RomTelecom, Samsung, SAP, Siemens, Sina, Skype, Slack, SMSGlobal, Solutions Infini, Sprint, SRI International,, Sunrise, Talla, Tango, Tech Mahindra, Tekelec, Telecom Italia, Telefonica, TelemedCo, Teletalk, TeliaSonera, Telkom SA, textPlus, Three, TIM, Trumpia, Twylla, UAEXchange, Ubi Banca, UBI, Zurich, UniCredit Group, Varo, Versity, Viber, Vibes, VimpelCom, VMWare, Vodafone, VoiceBase, WeChat, Wind, WorldCom, Yahoo.

Data & Interactive Forecast

Juniper’s Mobile Messaging forecast suite includes:
  • Market data splits for 8 key global regions, and 16 countries including:
    • US
    • Canada
    • Brazil
    • Denmark
    • France
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • Russia
    • China
    • Japan
    • South Korea
    • India
  • Adoption & revenue forecasts for messaging services including:
    • SMS: P2P & A2P
    • MMS: P2P
    • Instant Messaging
    • Messaging Chatbots
  • Adoption and usage forecasts for the following services:
    • RCS & RCS-e
    • Mobile Social Messaging
    • Email
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 10+ different metrics.
  • Access to the full set of forecast data of more than 220 tables and over 39,400 datapoints.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Mobile Messaging: Operator Strategies & Vendor Opportunities 2017-2021

Click here for product details

Juniper’s Mobile Messaging research is essential reading for platform providers & vendors looking to understand the market prospects for each message segment. The study includes an assessment of monetisation models, aligned with in-depth evaluation of new technologies.
The research suite includes:
  1. Executive Summary & Core Findings – Top-level report summarising key trends, competitive analysis and market forecasts, allied to a series of key takeaways and strategic recommendations (PDF).
  2. Market Trends & Competitive Landscape - Strategic analysis of market dynamics, drivers and trends, together with service provider capability assessment and Juniper Leaderboard (PDF)
  3. Market Sizing & Forecasts – Regional and sector prospects analysis together with five year forecasts for key metrics, including adoption and service revenue (PDF).
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 39,400 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
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Research Details

Sam Barker
Telco Service Providers
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Brazil, Canada, China, Denmark, France, Germany, India, Japan, South Korea, Norway, Portugal, Russian Federation, Spain, Sweden, UK, USA


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