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Mobile Messaging
OverviewAs mobile network operators continue to face a rapidly changing market landscape, developing new business strategies and strategic forward planning is critical for stakeholders. Juniper’s latest ‘Mobile Messaging’ research provides a comprehensive analysis of the messaging ecosystem, including:
  • SMS: P2P & A2P
  • MMS: P2P
  • Instant Messaging
  • Social Messaging
  • RCS
  • Mobile Messaging Chatbots
This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecasts (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Messaging Market Dynamics: Strategic assessment of the current market landscape, examining future business models and market forces across key future messaging technologies.
  • Future Technology Prospects: Evaluation of the future impact of technologies including an in-depth assessment of A2P and Chatbot technologies in the mobile messaging space.
  • Interviews with leading players, including:
    • Dialogue Networks
    • Genband
    • Infobip
    • Kasisto
    • Mitto
    • Syniverse
    • Tata Communications
    • Ubiquity
    • XURA
  • Juniper Messaging Leaderboard: Key player capability and capacity assessment for 12 major B2B mobile messaging platform providers.
  • Benchmark Industry Forecasts: The size and growth of the users and service revenue for 8 key global regions and 16 national markets.

Key Questions

  1. What major market forces are changing the mobile messaging landscape?
  2. What is the future of A2P messaging, and how can operators monetise grey route traffic?
  3. Where will the key opportunities for mobile messaging chatbots develop?
  4. What is the size of the operator opportunity for each service over the next 5 years?
  5. Which messaging platform providers offer the largest breadth and depth of services to mobile network operators?

Companies Referenced

Interviewed: Dialogue Networks, GENBAND, Infobip, Kasisto, Mitto, Syniverse, Tata Communications, Ubiquity, Xura.
Profiled: Amdocs, Dialogue Networks, GENBAND, Google (Jibe), Huawei, Infobip, Mitel Networks, Nokia Networks, Syniverse, Twilio, Tata Communications, Ubiquity, Xura.
Case Studied: Facebook, Kasisto, Kip, WhatsApp,
Mentioned: A1 Telekom Austria, Acision, AIM/iChat, Airtel, Aivo, Alcatel, Alibaba, Allianz,Banca Sella, Alphabet, Asia Netcom, AsiaInfo, Aspect, Authy, Axis, Banca Marche, Banca Mediolanum, Banca Monte dei Paschi di Siena,Fineco, Banca Popolare di Milano, Banca Popolare di Sondrio, BendBroadband, Bouygues Telecom, Braidio, BT, Capgemini, Cerent, ChatScript, China Mobile, Cisco Systems, Claro, Compass Grup, CounterPath, Daum Kakao, Deloitte, Deutsche Telekom, DiGi, DSC Communications, E///, EE, Eircom, Elisa, Equinix, Federal Bank, Fetion, Flipkart, fring Alliance, Gadu-Gadu, GSMA, Hike, Hutchinson 3G, IBM, ICQ, Intesa Sanpaolo Group, IW Bank, Jabber, Joyent, JuanaChat, Kik, KPN, LINE, LSN, M2 Dodo, Masergy, Mastercard, Mavenir Systems, mBlox, MEF (Mobile Ecosystem Forum), Microsoft, Mig33, Mobey Forum, Mobile Marketing Association, MobilTel, Motorola, Movistar, MVA (Mobile Video Alliance), Nimbuzz, NineStar, Olacabs, On Device Research, OneReach, ONO, PandoraBots, Pinger, PLDT, Polycom, RCom, Reliance, RenRen, ReplyYes, Rogers, RomTelecom, Samsung, SAP, Siemens, Sina, Skype, Slack, SMSGlobal, Solutions Infini, Sprint, SRI International,, Sunrise, Talla, Tango, Tech Mahindra, Tekelec, Telecom Italia, Telefonica, TelemedCo, Teletalk, TeliaSonera, Telkom SA, textPlus, Three, TIM, Trumpia, Twylla, UAEXchange, Ubi Banca, UBI, Zurich, UniCredit Group, Varo, Versity, Viber, Vibes, VimpelCom, VMWare, Vodafone, VoiceBase, WeChat, Wind, WorldCom, Yahoo.

Data & Interactive Forecast

Juniper’s Mobile Messaging forecast suite includes:
  • Market data splits for 8 key global regions, and 16 countries including:
    • US
    • Canada
    • Brazil
    • Denmark
    • France
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • Russia
    • China
    • Japan
    • South Korea
    • India
  • Adoption & revenue forecasts for messaging services including:
    • SMS: P2P & A2P
    • MMS: P2P
    • Instant Messaging
    • Messaging Chatbots
  • Adoption and usage forecasts for the following services:
    • RCS & RCS-e
    • Mobile Social Messaging
    • Email
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 10+ different metrics.
  • Access to the full set of forecast data of more than 220 tables and over 39,400 datapoints.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

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Mobile Messaging: Market Sizing & Forecasts 2017-2021

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This comprehensive Mobile Messaging study provides a thorough view of the mobile market. It examines messaging service provisioning, analysing and projecting the market for entire operator and OTT ecosystem, aligned with detailed assessment for its future development for the next 5 years.
It considers the future of OTT and operator messaging revenues, whilst providing a comprehensive suite of forecasts for communications means including instant messaging and mobile social messaging. For the first time Juniper has included analysis and market forecasts for Mobile Messaging Chatbot services.
Provided in a PDF report and in interactive XL spreadsheet.
The forecasts include:
  • P2P & A2P SMS
    • Traffic
    • Revenues
  • P2P MMS
    • Traffic
    • Revenues
  • Instant Messaging
    • Device Types:
      • Smartphones
      • Featurephones
      • Tablets
      • Desktop/Notebook PCs
    • Revenue streams:
      • Subscription
      • Advertising
      • In-app purchases
  • Mobile Messaging Chatbots
    • ARPU
    • Total Revenues
  • Adoption & usage forecasts for RCS, Email and Mobile Social Messaging.
Download a summary of the forecasts above, or request a detailed list of every table and chart via

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30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

Sam Barker
Telco Service Providers
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Brazil, Canada, China, Denmark, France, Germany, India, Japan, South Korea, Norway, Portugal, Russian Federation, Spain, Sweden, UK, USA


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