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Mobile Data Offload & Onload
OverviewJuniper’s Data Offload & Onload research provides a unique and complete picture of current and future data migration models. We assess migration from mobile to fixed (data offload), as well as from fixed to mobile (data onload), providing a clear and full picture of data traffic growth and its impact.
Juniper’s market leading research provides valuable insight into the multifaceted offload value chain and delivers an in-depth appraisal of the growing demand for mobile data and offload solutions.
This research suite includes:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • 12 months access to harvest online data platform

Key Features

  • Network Challenge Assessment: Provides an in-depth evaluation of the challenges confronting MNOs, and examines the strategies which are being embraced by the mobile operators and how this has changed over the past 12 months.  
  • Trends Analysis: Highlights the advancement of Wi-Fi and the Small Cell market for data offload.
  • Interviews with leading players across the value chain, including:
    • Amdocs
    • Aptilo Networks
    • AT&T
    • Fon
    • iPass
    • Qualcomm
    • Wireless Broadband Association
    • XCellAir
  • Juniper Leaderboard: Key player capability and capacity assessment, together with our Leaderboard positioning matrix.
  • Benchmark Industry Forecasts: Provided for the size and growth of mobile data traffic, offloaded data traffic and onloaded data traffic.
  • Movers & Shakers’ Review: We highlight and profile key industry executives influencing and driving the data offload market. 

Key Questions

  1. What strategies have operators developed to deal with network congestion? What are the key challenges to overcome?
  2. How will M2M data usage across key verticals increase over the next 5 years?
  3. How much data traffic will be onloaded to the network?
  4. What are the different offload business models adopted by operators and service providers?
  5. What is the current and future market in terms of data offloading?

Companies Referenced

Interviewed: Amdocs, Aptilo Networks, AT&T, Fon, iPass, Qualcomm, WBA (Wireless Broadband Alliance), XCellAir.

Profiled: Amdocs, Aptilo Networks, Boingo Wireless, Cisco Systems, Devicescape, Ericsson, Fon, iBwave, iPass, Qualcomm, Ruckus Wireless (Brocade), XCellAir,

Case Studied: AT&T, WBA (Wireless Broadband Alliance).


Accor SA, CAN, Actix, Adobe Digital Index, Alcatel-Lucent, America Movil, Arqiva, Arris, Aruba, Aster, Atomico, Atos, Axtel, Batelco, BelAir Networks, Bell, Benu Networks, Bezeq, Bright House Networks, Broadhop, BSNL, BT, C&W, CableLabs, Cablevision, Celcite, China Telecom, CNT, Cobra Telematics, Comcast, CommScope, Corning, COSMOTE, Deutsche Telekom, EE, Facebook, Flash Wireless, Free Mobile, FreedomPop, Global Reach, GM (General Motors), Gogo, Google, GSA, HP, Hughes Network Systems, Inmarsat, Intel, InterDigital, Intucell, Jazztel, Katoen Natie, Kawasaki Motors, KDDI, Korea Telecom, KPN, KT Corporation, Le Pain Quotidien, Leap Wireless, LTE-U Forum, Liberty Global, LinkTel, Mandarin Oriental Hotel Group, Marriott, Marston’s, Meerkat, MetroPCS, Microsoft, Mobilise Consulting, MWEB, Nokia, NTT DOCOMO, O2, Ofcom, Oi, Omnipoint Technologies, Orange, PCCW, Periscope, Republic Wireless, Rogers, Samsung, Scratch Wireless, SES, SFR, Shaw Communications, Sichuan Mobile, Siemens Mobile Networks, Small Cell Forum, SmarTone, SoftBank, Sonera, SpiderCloud Wireless, Sprint, Sun, Tata Communications, TDC, TechMahindra, Teleena, Telefonica, Telia, Telstra, Three, Time Warner, T-Mobile, Towerstream, Twitter, Ubiquisys, US Cellular, Verizon, Vertu, Viatel, Virgin, Vodacom, Vodafone, Waterstones Book Stores, Wi-Fi Alliance, WiFi SPARK, WXBR, XL Axiata,, Yoigo, YouTube.

Data & Interactive Forecast

Juniper’s Data Offload & Onload forecast suite includes:
  • Regional data splits for 8 key regions, and country level data for:
    • Canada
    • Germany
    • India
    • Japan
    • South Korea
    • UK
    • US
  • Data traffic split by device type:
    • Smartphones
    • Tablets
    • Featurephones
    • M2M & Cellular-Connected Wearables
    • Notebooks
    • eReaders
  • Mobile data traffic split by application and content type:
    • App Downloads & Usage
    • Browser & Files
    • Messaging
    • Music
    • Video & TV
    • Voice
  • An Interactive Scenario Tool that allows users to test their own assumptions by manipulating Juniper data for 15 different metrics.
  • Access to the full set of forecast data of more than 100 tables and 15,000 datapoints.
Juniper Research’s highly granular Interactive Excels (IFXLs) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFXLs greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.


Mobile Data Offload & Onload: Wi-Fi, Small Cell & Network Strategies 2016-2021

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The Data Offload & Onload research evaluates the challenges faced by mobile network operators, and examines the strategies that MNOs are putting in place to ameliorate these challenges.
It demonstrates the scale of the data challenge facing MNOs, providing forecasts for data traffic across the cellular network, and the extent to which traffic will be both offloaded from, and onloaded onto, operator infrastructure.

The research suite includes:
  1. Executive Summary & Core Findings – Research report summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PDF).
  2. Market Trends & Competitive Landscape - Strategic analysis of market dynamics, drivers and trends, together with ticketing vendor capability assessment and matrix (PDF).
  3. Market Sizing & Forecasts – Regional and sector prospects analysis together with five year forecasts for key metrics, including data usage and traffic (PDF).
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 15,000 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Research Details

Nitin Bhas
Mobile Data Offload & Onload
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, India, Japan, South Korea, UK, USA

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