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AI & Machine Learning – Media
OverviewThe availability and affordability of near-unlimited computing resources alongside Big Data and connectivity has led to a boom in interest in machine learning, a subset of AI (artificial intelligence).
Juniper’s incisive research provides unique insights into how, and why AI is being integrated into the Media space, and what it means for the industry.
This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)

Key Features

  • Assessment of impacted industry areas
  • Investment landscape analysis
  • Outlook for AI in Media via Juniper’s Phased Evolution analysis
  • Case studies highlighting player activity and strategy
  • AI trends, drivers and constraints
  • AI tomorrow: near- and long-term analysis
  • AI Disruptors & Challengers Quadrant
  • AI Leaderboard Analysis
  • Benchmark forecasts for adoption and platform revenues

Key Questions

  1. At what pace are platform revenues for AI driven ad services anticipated to rise?
  2. What are the applications for AI in Media, and what will be their impact?
  3. Who are the key disruptors in this space, and what strategies are vendors employing?
  4. What are the key market forces acting on the AI industry?
  5. How is the industry expected to develop towards 2021 and beyond?

Companies Referenced

Interviewed: Kabbage, Nvidia, Rocket Fuel, Sentient Technologies, Sentrian, Zephyr Health.
Profiled: Alphabet, Amazon, Apple, Baidu, Facebook, Intel, Microsoft, Nvidia,, Samsung, Twitter.
Case Studied: Facebook, Google, IBM, Nvidia, M&C Saatchi, Microsoft, Rocket Fuel, Viv Labs.
AdRoll, Aging Analytics, AICure, Aidya, Akamai Technologies, AlchemyAPI, Alibaba, Altera, Amobee, Aorato,, AppNexus, Associated Press, AT&T, Audi, Automated Insights, Ayasdi, Banjo,, Betterment, BioBeats, BlackRock, BMW, Bosch, Boston Dynamics, Capitol Health, Charles Schwab, Cisco, Civil Maps, Clear Channel UK, ClevAPI, Cognea, Comma, Cortex, Coursera, Criteo, Cypress, Daimler, Dark Blue Labs, Datacratic, Deep 6, Deep Genomics, Demandware, DFKI, DNNresearch, DriveAI, D-Wave, Elixir Studios, Emotient, Emu, Enlitic, Equivio, Esri, Explorys, FitBit, FiveAI, FlexIC, Ford, Forensiq, Gauss Surgical, Gemalto,, GM, Granata Decision Systems, Healint, Hewlett Packard, Hound, Hughes Research Lab, Hyundai, Idibon, IEEE, Implisit, Indisys, Inria, IPSoft, IRIS Analytics, Itseez, Jaguar Land Rover, Jetpac, Jvion, Kasisto, Kiva Systems, Kosei, Kreditech, LendingClub, LinkedIn, Lockheed Martin, Lumiata, Lunit, Madbits, Magic Pony Technology, Maluuba, MasterCard, MediaMath, MedWhat, Mercedes, Merge Healthcare, MetaMind, MindMeld, MinHash, Mobileye, Moodstocks, Movidius, Nanigans, Narrative Science, NASA, Nauto, NHS (National Health Service), NHSTA (National Highway Safety Transport Administration), Numerai, NVCA (National Venture Capital Association), Nvidia, Onfido, Orbeus, Palantir Technologies, Pebble, Pebbles, Perceptio, Persado, Phytel, Pitney Bowes, Pizza Hut, Posterscope, PredictionIO, Profitero, Publicis Groupe, Quanergy, RBS, Reactor Labs, Real Life Analytics, RelateIQ, Revolution Analytics, Safaba Translation Solutions, Saffron AI, SAP, Scalable Capital, Softbank, Su, SupplyChainBrain, Surreal Vision, SwiftKey, Synapsify, Synthace, Telegram, TellApart, Tempo AI, Tesla, The Weather Company, Timeful, ToolsGroup, Touchkin, Toyota, Triggit, Truven Health Analytics, TSMC, Turn, Vanguard, Vicarious, Vision Factory, VisualGraph, VitreosHealth, Vivendi Universal, Vivint, VocalIQ, VoiceBox, Volvo, W3C (World Wide Web Consortium), WaferTech, Wand Labs, Wealthfront, Whetlab, Wink,, Wonga,, Xerox, YouTube, ZestFinance, Zoox.

Data & Interactive Forecast

Juniper’s Media AI forecast suite includes:
  • Machine learning spend:
    • Display Ad Impressions Bought Using Machine Learning Technology
    • Rich Media Ad Impressions Bought Using Machine Learning Technology
    • Average CPM
    • Total Ad Spend for Impressions Bought using Machine Learning Assistance
    • Total Platform Revenues for Machine Learning Assisted Ad Buying
  • Regional splits for 8 key regions, as well as country level data splits for:
    • Canada
    • Denmark
    • Germany
    • Japan
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 4 different metrics.
  • Access to the full set of forecast data of 24 tables and over 3,160 datapoints.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

AI & Machine Learning – Media: Dynamics, Disruption & Future Opportunities 2016-2021

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Juniper Research’s Media AI research delivers a must-read assessment of the market landscape. Readers will learn how the industry is being disrupted, gain an understanding of where key investment is being channelled as well as understand where the future lies for AI in this market.

The research suite includes:
  1. Key market trends and forecasts, allied to an analysis of the investment landscape and near- and long-term outlook for the market.
  2. Highlighted vendor activity, with insight into strengths and opportunities.
  3. Key market opportunity analysis for stakeholders.
  4. Five year forecasts covering AI in Media, including:
    1. Display and Rich Media Impressions Bought using Machine Learning Technology
    2. Average CPM
    3. Total Machine Learning Assisted Ad Spend       
    4. Total Platform Revenues for Machine Learning Assisted Ad Buying
  5. Interactive Forecast Excel – highly granular dataset comprising more than 3,160 datapoints, allied to an Interactive Scenario Tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
  • Research related queries
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  • Identification of key market trends and opportunities

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Research Details

Steffen Sorrell
Telco Service Providers
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Denmark, Germany, Japan, South Korea, Portugal, Spain, Sweden, UK, USA

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