The research suite identifies the key drivers behind the A2P market, evaluating the technologies that will define the evolution of the service beyond SMS messaging. The impact of competing technologies, such as OTT applications and chatbots, are assessed alongside new operator opportunities, such as RCS. This provides the reader with unique understanding of the opportunities and challenges facing the A2P market, as well as an acute awareness of the potential disruption for future services.
Offered in PDF format.
The research includes:
- Technology Assessment: Including OTT Messaging Application and In-app Chatbots
- Analysis of key A2P segments, including an evaluation of key market forces and future prospects.
- Assessment of MNO & OTT prospects in the A2P Messaging Market
- Comprehensive evaluation of emerging market forces and key trends
- Juniper Leaderboard: A2P platform vendor analysis providing capability assessment & market positioning for 13 leading A2P platform providers
- Industry ‘Movers & Shakers’ review.
Please download the table of contents above for greater detail.