The research suite identifies the key drivers behind the A2P market; evaluating the technologies that will define the evolution of the service beyond SMS messaging. The impact of competing technologies, such as OTT Business Messaging solutions, are assessed alongside new operator opportunities, such as RCS. This provides the reader with unique understanding of the opportunities and challenges facing the A2P market, as well as an acute awareness of the potential disruption for future services.
Offered in PDF format.
The research includes:
- Messaging Technology Assessment, including addressable user bases and potential operator revenues over technologies including RCS and SMS.
- Analysis of key A2P segments, including an evaluation of key market forces and future prospects across 7 key A2P messaging sectors.
- Assessment of MNO & OTT prospects in the A2P Messaging Market.
- Comprehensive evaluation of emerging market forces and key trends.
- Juniper Leaderboard: A2P platform vendor analysis providing capability assessment & market positioning for 20 leading A2P messaging service providers.
- Industry ‘Movers & Shakers’ review.
The research suite includes:
- Deep Dive Strategy & Competition: Strategic analysis of market dynamics, drivers and trends, together with a detailed investigation of established and emerging messaging technologies (PDF).
Download a summary of the forecasts above, or request a detailed list of every table and chart via firstname.lastname@example.org.
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