Our market-leading A2P Messaging
forecast suite comprises an essential guide to the development of the A2P market; assessing the future potential for operators in terms of revenue, traffic and revenue loss owing to grey route and OTT traffic.
For the first time, Juniper Research has provided 5-year forecasts for RCS-capable subscribers, RCS Business Messaging Traffic and operator revenues from RCS termination.
Provided in a PDF report and in interactive XL spreadsheet.
The forecasts include:
- Operator A2P Revenues:
- Total Operator Revenues from A2P Messaging Services
- A2P SMS:
- Directly Connected A2P SMS Traffic
- Operator Revenues from Directly Connected A2P SMS
- Grey Route A2P SMS Traffic
- Operator Revenues from Grey Route A2P SMS
- Operator Revenue Loss due to Grey Route A2P SMS
- A2P SMS Segment Splits, including:
- Content Payments
- Operator Engagement
- A2P Platform Revenues from Directly Connected Traffic
- OTT A2P
- OTT A2P Traffic Volumes
- Potential Operator Revenue Loss from OTT A2P Messaging
- OTT A2P Segment Splits, including:
- Content Payments
The research suite includes:
- Deep Dive Data & Forecasting: A2P messaging market prospects analysis, together with 5-year forecasts for key A2P messaging metrics, including mobile messaging users, traffic and A2P revenues.
- Interactive Forecast Excel: Highly granular dataset comprising more than 29,400 datapoints, allied to an Interactive Scenario tool giving users the ability to manipulate Juniper’s data (Interactive XL).
- harvest Online Data Platform: 12 months' access to all of the data in our online data platform, including continuous data updates and exportable charts, tables and graphs (ONLINE).
Download a summary of the forecasts above, or request a detailed list of every table and chart via email@example.com.
Want more insight and analysis? Our Full Research Suite includes access to this report, and other A2P Messaging research products - Find out more