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A2P Messaging
OverviewThis new research suite provides a comprehensive analysis of the A2P (Application to Person) messaging ecosystem, assessing the opportunities across primary use cases and key verticals. It also offers an in-depth exploration of hot topics within the sector, including the challenges facing network operators from grey route traffic and OTT providers such as WhatsApp and Viber.

Key Features

  • A2P messaging value chain analysis.
  • Grey route challenge assessment.
  • Key vertical deployment opportunities.
  • Market forecasts for A2P message volumes, pricing and revenue opportunities, together with grey route market forecasts including revenue leakage assessment split by 8 key regions and by 13 national markets.

Key Questions

  1. Which verticals have seen the heaviest usage of A2P messaging?
  2. How can network operators address the challenge posed by grey route traffic?
  3. Who are the largest A2P SMS aggregators?
  4. Which OTT providers are developing solutions to compete with A2P SMS?
  5. What is the anticipated scale of revenue leakage from grey route A2P?

Companies Referenced

AdaptiveMobile, Aicent, Alibaba, Anam Technologies, Barclays, BBM, Beepsend, Cellusys, China Mobile, Cloudmark, CLX, CM Telecom, Deutsche Telekom, EE, Facebook, Fidor, Financial Conduct Authority, Fortytwo, Gemalto, Guangzhou Qida Electronic Technology, Halifax, Infobip, KakaoTalk, Kik Messenger, LINE, Lloyds, Lyca Mobile, MACH, Mahindra Comviva, mBlox, MEF (Mobile Ecosystem Forum), mobilesquared, Mondo, Nationwide, NCC (Nigerian Communications Commission), Netsize, Nexmo, Nimbuzz, On Device Research, Openmarket, Oracle, Orange, Oxygen8, Rakuten, Safaricom, SAP, Snapchat, Sybase, Syniverse, Tata Communications, Telefonica, Telenor, textPlus, Three, tyntec, US Federal Reserve, VeriSign, Viber, Vodafone, Voltari, Vonage, WeChat, WhatsApp.

Data & Interactive Forecast

Juniper Research’s highly granular IFxls (Interactive Forecast Excels) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability both to understand a particular market and to integrate their own views into the model.
Forecast suite includes:
  • Regional and national P2P (Person to Person) and A2P traffic, including data on 13 key markets (Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, South Korea, Spain, UK and US).
  • Traffic volumes, average pricing and values, split by directly connected A2P and grey route traffic.
  • Revenue leakage from grey route traffic.
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 5 different metrics.
  • Access to the full set of forecast data of more than 2,600 data points.

Research Options

All research reports now come with an enterprise-wide licence

A2P Messaging: Key Vertical Opportunities & Grey Route Traffic 2016-2021

Click here for product details

This new research suite provides an in-depth analysis of the trends shaping the A2P messaging space, including an assessment of both the opportunities for and the challenges facing industry stakeholders. Complete with market leading forecasts, the research comprises an essential guide to the development of the A2P market over the next 6 years.
The research suite is delivered in PDF and Excel formats and includes:
1. A2P ecosystem analysis and an assessment of the market share of leading players.
2 .Grey route threat evaluation together with remedial measure appraisal.
3. Six year benchmark forecasts for key metrics by 13 countries and 8 key regions for the following sectors: ◦
  • A2P and P2P Traffic Volumes
  • Average Pricing for Directly Connected and Grey Route Traffic
  • Total A2P Traffic Revenues
  • Revenue Leakage from Grey Route Traffic
4. Interactive Forecast Excel – highly granular dataset comprising more than 2,600 data points, allied to an Interactive Scenario tool giving users the ability to manipulate Juniper’s data.
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Included Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Research Details

Windsor Holden
Telco Service Providers
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Brazil, Canada, China, France, Germany, India, Italy, Japan, South Korea, Russian Federation, Spain, UK, USA

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