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A2P Messaging
OverviewJuniper’s latest A2P (Application to Person) Messaging research provides a comprehensive analysis of the ecosystem; assessing the opportunities across established and emerging technologies including SMS, RCS and OTT Business Messaging. It provides an evaluation of future operator revenues from SMS and RCS technologies, and forecasts the potential impact of OTT Business Messaging and grey routes on operators’ messaging revenues.

This research suite includes:
  • Deep Dive Strategy & Competition (PDF)
  • 5-Year Deep Dive Data & Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)
  • 12 months' access to harvest online data platform

Key Features

  • Market Landscape & Trends Assessment: Extensive analysis of the A2P market, and the role competing technologies will play in the development of the market, including:
    • Impact of the RCS (Rich Communications Suite)
    • OTT (Over-the-Top) messaging applications
    • In-application Chatbots
  • Sector Analysis: Analysis of 7 key sectors for A2P messaging, including evaluation of the addressable market and primary use cases for:
    • Advertising
    • Banking
    • Content Payments
    • Healthcare
    • Operator Engagement
    • Retail
    • Ticketing
  • Benchmark Industry Forecasts: Juniper’s 5-year forecasts provide a comprehensive view of the future of the A2P and business messaging ecosystem. These include operator revenues from SMS and RCS messaging traffic, aligned with potential loss of operator revenues owing to the OTT Business Messaging platform. These forecasts cover 8 global key regions and 19 key country markets:
    • Brazil
    • Canada
    • China
    • Croatia
    • Czech Republic
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Poland
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • UK
    • US
  • Interviews with leading players across the value chain, including:
    • 3CInteractive
    • Sinch
    • CM.com
    • GMS Worldwide
    • Google
    • Infobip
    • Interop Technologies
    • Kaleyra
    • Mahindra Comviva
    • Mavenir Systems
    • Messente
    • mGage
    • Mitto
    • OpenMarket
    • Route Mobile
    • Syniverse
  • Juniper Leaderboard: 20 leading messaging platform and hub vendors compared, scored and positioned on the Juniper Leaderboard.

Key Questions

  1. Which strategies will prove to be the most successful in maximising revenue from A2P messaging services?
  2. To what extent will RCS disrupt the current A2P messaging ecosystem?
  3. What are the monetisation opportunities for RCS Business Messaging?
  4. How much will grey route A2P traffic impact operator billed revenues?
  5. How much will operators lose to grey route messaging and OTT Business Messaging solutions over the next 5 years?

Companies Referenced

Interviewed: 3CInteractive, CM.com, Comviva, GMS, Google, Infobip, Interop Technologies, Kaleyra, Mavenir Systems, Messente, mGage, Mitto, OpenMarket, Sinch, Syniverse.
 
Profiled: 3CInteractive, BICS, CM.com, Comviva, GMS, Infobip, Interop Technologies, Kaleyra, LINK Mobility, Mavenir Systems, MessageBird, Messente, mGage, Mitto, Nexmo, OpenMarket, Route Mobile, Sinch, Syniverse, tyntec.
 
Case Studied: Google.
 
Mentioned:
 
365squared, ABN Amro, Abry Partners, Adax, Adobe, Agder Energi Nett, Air Canada, Airbnb, Airtel, Allianz, Amazon, America Movil, AOL, Apollo Traffic Group, Apple, Aquto, Argyle Data, Avida Finance, Banca Mediolanum, Banca Monte dei Paschi di Siena, Banca Popolare di Milano, Banca Popolare di Sondrio, Banca Sella, Barclays, Barking, Bayer Pharma, Best Buy, Best Western, BlaBlaCar, BMW, Booking.com, Brocade Communication Systems, Casa Systems, Ceat, CEB, Cell Trust, Cellusys, Cimage, Compass Group, Cricket Wireless, CTIA, Deutsche Telekom, DHL, Dialogic, Doordash, EE, Eidsiva Marked, Etisalat, Express, Facebook, Federal Bank, Fineco, Flipkart, Frame Technology, Geva Group, Gobaba, Grandiosa, Groupon, GSMA, HailoCab, Halifax, Heineken, Hong Leong Bank, HP, Huawei, IBM, ICQ, Idea Cellular, IHG, Ikea, ING Bank, InterSport, Intesa Sanpaolo Group, ITU‑T (International Telecommunication Union), IW Bank, Johnson & Johnson, JYSK, KakaoTalk, LINE, Lloyds, Luminous Technology, Mahindra Group, Mastercard, McKesson, MEF, MegaFon, Millicom, Mitel, Mobey Forum, Mobi Solutions, Mobile Marketing Association, MTN, MTS, Nationwide, Network Solutions, Nexi, Zurich, Noetix, Northmill, NTT Docomo, NuGenesis Advertising, Olacabs, Onyx Software, Ooredoo, Openmind, Oracle, Orange, Panasonic, PayTailor, Pingdom, Polkomtel, Poonawalla Group, Proximus, Radware, Randstad, Red Hat, Renault, Salesforce, Samsung, SAP, SDL, Simfonics, Simplexity, SmartDisk, Solutions Infini, Sony, Sprint, Sunrise, Symsoft, Tata Communications, Tele2, Telecom Italia, Telefonica, Telegram, TeleSign, Trygg-Hansa, Tuborg, Twitter, UAE Exchange, Uber, Ubi Banca, Ubiquity, UniCredit Group, Unwire, Viber, VimpelCom, Virgin, Visma, Vivial, Vodafone, Walgreens, WeChat, WhatsApp, Wind Hutchinson 3G, Zoho Marketplaces, ZTE.
 
 

Data & Interactive Forecast

Juniper’s A2P Messaging forecast suite includes:
  • A2P SMS & RCS Business Messaging segment splits, including:
    • Advertising
    • Banking
    • Content Payments
    • Healthcare
    • Operator Engagement
    • Retail
    • Ticketing
  • OTT A2P segment splits, including:
    • Advertising
    • Banking
    • Content Payments
    • Healthcare
    • Retail
    • Ticketing
  • 5-year benchmark forecasts are key metrics by 8 key regions and 14 country level splits including
    • Brazil
    • Canada
    • China
    • Croatia
    • Czech Republic
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Poland
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • UK
    • US
Interactive Excel Scenario tool allowing user the ability to manipulate Juniper’s data for 10+ different metrics.
  • Access to the full set of forecast data of 147 tables and over 29,400 data points.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Full Research Suite

Date
Price

Full Research Suite

A2P Messaging full research suite comprises:

  • A2P Messaging Executive Summary PDF Report
  • A2P Messaging Deep Dive Strategy & Competition PDF Report
  • A2P Messaging Deep Dive Data & Forecasting PDF Report
  • A2P Messaging Interactive Forecast Excel Data
  • 12 months' access to A2P Messaging data updates in harvest

Click here for more information and purchase options

Annual Service

$5531

€4851

£4090

Research Details

Publisher:
Juniper
Published:
06/03/2019
Author(s):
Sam Barker
Category:
Telco Service Providers
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Countries:
Brazil, Canada, China, Croatia, Czech Republic, France, Germany, India, Italy, Japan, South Korea, Poland, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, UK, USA

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