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Sharing Economy
OverviewIn this ever evolving sector, Juniper Research has produced the most comprehensive and in-depth study into the Sharing Economy to date.

Juniper’s Sharing Economy research gives a broad analysis of the latest trends and developments, including a sector by sector analysis providing assessment of monetisation strategies, key players, and future developments, alongside a series of key takeaways for each segment.
Juniper gives a diverse study the shared economy ecosystem, including the more established sectors of transport, crowdfunding and rented space, alongside new, burgeoning sectors such as collaborative innovation, logistics and shared manufacturing.
This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Disruptor and challenger analysis: Risk-Reward analysis and Phased Evolution analysis; providing insights into the current market dynamics and future opportunities.
  • Case studies highlighting the current and emerging players in the sharing economy, alongside uncovering key player strengths and weaknesses.
  • Strategic assessment of key developments along with immediate and anticipated opportunities, across key segments:
    • Transport
    • Money
    • Music & Video
    • Services
    • Logistics
    • Goods
    • Manufacturing & B2B (Business-to-Business) Services
    • Extended Sectors of the Shared Economy
  • An in-depth evaluation of the primary challenges and opportunities facing players across the value chain.
  • Interviews and case studies with leading players:
    • Kitchensurfing
    • Pivotdesk
    • Pley
    • Zipcar
  • Key player capability and capacity assessment, together with vendor market positioning matrix.

Key Questions

  1. What are the key sectors in this space, in terms of both market size and disruption to traditional industry?
  2. Who are the current, and emerging major players in the sharing economy?
  3. What is the total market value of the sharing economy?
  4. What is the revenue share according to sector?
  5. What are the key takeaways from our analysis of the sharing economy?

Companies Referenced

Interviewed: Kitchensurfing, PivotDesk, Pley, Zipcar.
Profiled: Airbnb, Etsy, FirstBuild, Freelancer, Kitchensurfing, Lyft, Netflix, PivotDesk, Pley, TaskRabbit, Uber, Zipcar.
Case Studied: Airbnb, Amazon Flex, Amazon Mechanical Turk, FirstBuild, Freelancer, Kitchensurfing, Life360, Napster, Netflix, PiggyBee, PivotDesk, Pley, Quirky, Rent the Runway, Santander Cycles, Shipster, Smart Host, Spotify, TwoGo, Uber, Zipcar, Zopa.
Mentioned: 7-Eleven, Airtasker, Airtel, Akamai Technologies, Amazon Prime, Anytimes, AOL, Apple, Avis Budget Group, Baidu, Barclays, BBC, Best Buy, Boxbee, CargoMatic, CircleUp, Cisco, CloudPeeps, Concur, Couchsurfing, Crowdcube, Crowdfunder, Didi Kuaidi, Divvy, DreamWorks, Dropoff, eBay, Elance, Epix, Escrow,, Everbooked, FCA (Financial Conduct Authority), FedEx, Fidelity National, Fig, Fiverr, Fon, Ford, GAP, GE (General Electric),, GM (General Motors), Google, GrabTaxi, Guru, Harman International, HBO, Helparound, HomeAway, IBM, Indiegogo, Intuit, ITV, Kickstarter, Kigo, Kitestring, KLM, Lapka, Lending Club, LimeExchange, Local Motors, Lou & Grey, LOVESPACE, Macy’s, Maker’s Row, MakerBot, Mattel, Microsoft, (Major League Baseball), Mosaic, Musketeer, NASA, NBC Universal, Near Me, Nest, NextCrew, Nimber, Ola, OnForce, Orange , Overstock, P2PFA (Peer 2 Peer Finance Association), Pandora, Pencil Labs, Pepsi, Pro Securities ATS, Projectlinkr, Q Holdings, Rakuten, Rhapsody, Roost, Rovi, Roxio, Salesforce, Samsung, SAP, Scour,, SEC (Securities & Exchange Commission), Seedrs, Sendgrid, Sensory Networks, ShareDesk, Shyp, Skillshare, Smart Host, Sony, Sparkbox Toys, Sphero, Stat, Stumbleupon, Supper Share, Swoosh, TechShop, Techstars, TfL (Transport for London), The Land of Nod, Thinkfull, Thumbtack, Tilt, Tokyo Hire-Taxi Association, ToughMudder, TuneIn Radio, Turner Broadcasting Systems, Universal Studios, UpCounsel, UPS, Upwork, Vamo, Vandebron, Veniam, Verizon, VRBO, Walt Disney Studios, Warner Bros, Yard Club, Zynga.

Data & Interactive Forecast

The Sharing Economy forecast suite includes:
  • Regional data splits by 8 key regions, alongside country level splits for:
    • US
    • Canada
    • Germany
    • UK
    • Japan
    • South Korea
  • Market split by sector:
    • Transport
    • Space
      • Consumer Space
      • Corporate Space
    • Services
      • Personal Services
      • Employee Services
    • Logistics
      • Shipping
      • Local Delivery
    • Shared Manufacturing
      • Collaborative Innovation
      • Shared Manufacturing
    • Crowdfunding
    • Music & Video
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 12 different metrics.
  • Access to the full set of forecast data of 118 tables and over 12,000 data points.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Sharing Economy: Opportunities, Impacts & Disruptors 2016-2020

Click here for product details

Juniper’s Sharing Economy research gives a comprehensive analysis of the market and its associated components, including new, burgeoning areas which are set to disrupt traditional business models. Featuring expert market analysis allied to comprehensive forecasts, this report is an essential guide for any business looking to utilise the sharing economy and all that it offers.
The research suite includes:
  1. Executive Summary - Research report summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain. (PDF).
  2. Market Trends & Competitive Landscape - Strategic analysis of market dynamics, drivers and trends, together with Juniper’s Sharing Economy player capability assessment and matrix (PDF).
  3. Market Sizing & Forecasts - Regional and sector prospects analysis together with 5 year forecasts for key metrics, including user data and revenue (PDF).
  4. Interactive Forecast Excel – Highly granular dataset comprising of more than 12,000 datapoints, allied to an Interactive Scenario tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Lauren Foye
Strategy & Competition
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, Japan, South Korea, UK, USA

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