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Sharing Economy
OverviewIn this ever evolving sector, Juniper Research has produced the most comprehensive and in-depth study into the Sharing Economy to date.

Juniper’s Sharing Economy research gives a broad analysis of the latest trends and developments, including a sector by sector analysis providing assessment of monetisation strategies, key players, and future developments, alongside a series of key takeaways for each segment.
Juniper gives a diverse study the shared economy ecosystem, including the more established sectors of transport, crowdfunding and rented space, alongside new, burgeoning sectors such as collaborative innovation, logistics and shared manufacturing.
This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Disruptor and challenger analysis: Risk-Reward analysis and Phased Evolution analysis; providing insights into the current market dynamics and future opportunities.
  • Case studies highlighting the current and emerging players in the sharing economy, alongside uncovering key player strengths and weaknesses.
  • Strategic assessment of key developments along with immediate and anticipated opportunities, across key segments:
    • Transport
    • Money
    • Music & Video
    • Services
    • Logistics
    • Goods
    • Manufacturing & B2B (Business-to-Business) Services
    • Extended Sectors of the Shared Economy
  • An in-depth evaluation of the primary challenges and opportunities facing players across the value chain.
  • Interviews and case studies with leading players:
    • Kitchensurfing
    • Pivotdesk
    • Pley
    • Zipcar
  • Key player capability and capacity assessment, together with vendor market positioning matrix.

Key Questions

  1. What are the key sectors in this space, in terms of both market size and disruption to traditional industry?
  2. Who are the current, and emerging major players in the sharing economy?
  3. What is the total market value of the sharing economy?
  4. What is the revenue share according to sector?
  5. What are the key takeaways from our analysis of the sharing economy?

Companies Referenced

Interviewed: Kitchensurfing, PivotDesk, Pley, Zipcar.
Profiled: Airbnb, Etsy, FirstBuild, Freelancer, Kitchensurfing, Lyft, Netflix, PivotDesk, Pley, TaskRabbit, Uber, Zipcar.
Case Studied: Airbnb, Amazon Flex, Amazon Mechanical Turk, FirstBuild, Freelancer, Kitchensurfing, Life360, Napster, Netflix, PiggyBee, PivotDesk, Pley, Quirky, Rent the Runway, Santander Cycles, Shipster, Smart Host, Spotify, TwoGo, Uber, Zipcar, Zopa.
Mentioned: 7-Eleven, Airtasker, Airtel, Akamai Technologies, Amazon Prime, Anytimes, AOL, Apple, Avis Budget Group, Baidu, Barclays, BBC, Best Buy, Boxbee, CargoMatic, CircleUp, Cisco, CloudPeeps, Concur, Couchsurfing, Crowdcube, Crowdfunder, Didi Kuaidi, Divvy, DreamWorks, Dropoff, eBay, Elance, Epix, Escrow,, Everbooked, FCA (Financial Conduct Authority), FedEx, Fidelity National, Fig, Fiverr, Fon, Ford, GAP, GE (General Electric),, GM (General Motors), Google, GrabTaxi, Guru, Harman International, HBO, Helparound, HomeAway, IBM, Indiegogo, Intuit, ITV, Kickstarter, Kigo, Kitestring, KLM, Lapka, Lending Club, LimeExchange, Local Motors, Lou & Grey, LOVESPACE, Macy’s, Maker’s Row, MakerBot, Mattel, Microsoft, (Major League Baseball), Mosaic, Musketeer, NASA, NBC Universal, Near Me, Nest, NextCrew, Nimber, Ola, OnForce, Orange , Overstock, P2PFA (Peer 2 Peer Finance Association), Pandora, Pencil Labs, Pepsi, Pro Securities ATS, Projectlinkr, Q Holdings, Rakuten, Rhapsody, Roost, Rovi, Roxio, Salesforce, Samsung, SAP, Scour,, SEC (Securities & Exchange Commission), Seedrs, Sendgrid, Sensory Networks, ShareDesk, Shyp, Skillshare, Smart Host, Sony, Sparkbox Toys, Sphero, Stat, Stumbleupon, Supper Share, Swoosh, TechShop, Techstars, TfL (Transport for London), The Land of Nod, Thinkfull, Thumbtack, Tilt, Tokyo Hire-Taxi Association, ToughMudder, TuneIn Radio, Turner Broadcasting Systems, Universal Studios, UpCounsel, UPS, Upwork, Vamo, Vandebron, Veniam, Verizon, VRBO, Walt Disney Studios, Warner Bros, Yard Club, Zynga.

Data & Interactive Forecast

The Sharing Economy forecast suite includes:
  • Regional data splits by 8 key regions, alongside country level splits for:
    • US
    • Canada
    • Germany
    • UK
    • Japan
    • South Korea
  • Market split by sector:
    • Transport
    • Space
      • Consumer Space
      • Corporate Space
    • Services
      • Personal Services
      • Employee Services
    • Logistics
      • Shipping
      • Local Delivery
    • Shared Manufacturing
      • Collaborative Innovation
      • Shared Manufacturing
    • Crowdfunding
    • Music & Video
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 12 different metrics.
  • Access to the full set of forecast data of 118 tables and over 12,000 data points.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

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Sharing Economy: Market Sizing & Forecasts 2016-2020

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Juniper Research delivers the benchmark forecasts on the shared economy, providing forecasts for all key areas including:
  • Transport
  • Space
  • Services
  • Logistics
  • Shared Manufacturing
And additional platform revenue totals for:
  • Crowdfunding
  • Music & Video
Backed by expert analysis and commentary from our analysts, these forecasts use a robust and exhaustive forecasting model to determine the likely growth of the user base and the accompanying market revenues.
Provided in a PDF report and an interactive XL spreadsheet.
The forecasts include:
  • Transport:
    • Transport driver numbers, associated revenues, and proportion taken by platform owners.
  • Space:
    • Consumer property rentals and total rooms rented per annum, rental revenues and proportion taken by platforms.
    • Corporate desk rental users, total revenues, proportion taken by corporate rental platform.
  • Services:
    • Users advertising for personal tasks, average charge per task, total revenues, proportion of revenues taken by platform.
    • Users of shared employee services, average cost per job, proportion of which is taken as a service charge, proportion of users who pay for a membership, total revenues.
  • Logistics:
    • Users who advertise for shipping services, total revenues taken from service charges, proportion of revenues taken by platform, proportion of packages shipped with a flat rate fee, total revenues.
    • Users who work for local delivery services, average service charge.
  • Shared Manufacturing:
    • People who access crowdsourcing invention platforms, proportion of projects which are successfully developed, average number of units shipped per project, total revenues, and proportion taken by platform owners.
    • Proportion of people who access crowdsourcing invention platforms who produce a product through shared manufacturing, average cost of machinery, total revenues.
  • Crowdfunding:
    • Crowdfunding platform revenue totals.
  • Music, Video & Publishing:
    • TV & Video revenues, Music revenues, and ePublishing revenues.
Download a summary of the forecasts above, or request a detailed list of every table and chart via

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30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

Lauren Foye
Strategy & Competition
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, Japan, South Korea, UK, USA

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