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Future Voice Strategies
OverviewIn an environment that is rapidly transitioning from circuit-switched to all-IP, developing new business models for voice services is a critical objective for stakeholders. Juniper's success in this sector is based on offering market leading research and competitive intelligence to the telecoms sector on voice strategies since 2006.

Juniper’s latest research into mobile voice combines in-depth analysis with key market forecasts, providing clients with an authoritative assessment of technologies and services such as OTT VoIP, HD Voice, WebRTC and Video Calling.

Key Features

  • Evaluation of the monetisation prospects of VoIP (Voice over IP) and VoLTE (Voice over LTE) for both mobile operators (Carrier OTT) and third parties (Pure-Play OTT).
  • New WebRTC and HD Voice strategic and regional analysis.
  • In-depth assessment of key industry trends, along with MNO and OTT future prospects.
  • Interviews with leading players across the value chain, including:
    • EE
    • F5 Networks
    • Genband
    • GSMA
    • Taqua
    • Tokbox
  • Key player capability and capacity assessment, together with vendor market positioning matrix.
  • Benchmark industry forecasts for size and growth of the users and service revenue.

Key Questions

  1. How have third-party OTT mobile VoIP services impacted upon network operator services?
  2. How can third-party providers maximise the revenue opportunity from mVoIP?
  3. What are the major market forces acting upon mVoIP adoption?
  4. What is WebRTC/Mobile Voice HD and how is it disrupting the mobile voice market?
  5. What voice technologies are likely to be the most successful in the future and why?


Companies Referenced

Interviewed: EE, fring Alliance, F5 Networks, Genband, GSMA, Taqua, Tokbox.
Profiled: Amdocs, CounterPath, Daum Kakao, Genband, LINE, Movius, Nimbuzz, Rebtel, Skype, Tango, Taqua, Viber, WhatsApp.
Case Studied: Bright House Networks, EE, eFace2Face, fring Alliance, T-Mobile, Tokbox, Wi-Fi Alliance.
3HK, A1 Telekom, Airtel India, Alibaba, Amazon, Apple, AT&T, Avaya, Baedal Minjok, Bell Mobility, BendBroadband, BlackBerry, Bouygues Telecom, Bridgestone, BT, Burke Medical Research Institute, Bynet Data Communications, Cambly, Cellrox, China Mobile, Claro, CommLogik, CSL, CyberAgent, Dell, Deloitte, Dialod, DiGi, Dimension Data, DoDo Phone, Double Robotics, Dyyno, eBay, Eircom, Elisa, Equinix, Facebook, Fox, GitHub, Global Voice Recording, Golden Screen Interactive Technologies, Google, Gree, Hewlett Packard, HTC, Huawei, InstaEdu, Instagramm Integrator, Intel, Interlecta Mobile Innovations, Internet Engineering Taskforce, joyn, JSC Indochina Telecommunication Technology, JuanaChat Mobile, Kineto, Ledefyl, LG, Lintas Teknologi, M2 Dodo, Masergy, Mavshack, Microsoft, Micromax, Minerva Project, MobilTel, Modality Systems, Motorola, Naver Corporation, Net4Mobility, New Call Telecom, New York Presbyterian/Cornell Medical College, NHN Corporation, Nokia, Nortel, NTT DoCoMo, O2, OnNet, ONO, ooVoo, OpenPeak, Orange, Path, Playtika, RCom, PLDT, Reliance, Rogers, RomTelecom, Samsung, Sinch, Sony, Sprint, Storm8, Tata DoCoMo, TCRP, Tech Mahindra, Tekelec, Tele2, Telecommunications Industry Association, Telefonica, Telenor, Teletel, Telkom SA, Telkomsel, The Alacrity Foundation, Three, Twitter, UBER, Ubiquity Software, Verizon, VimpelCom, Vizicom, VoiceBase, Vodafone, W3C (World Wide Web Consortium), Walmart, Webpay, WeChat, Wesley Clover Corporation, WIND Mobile, Woowa Bros, Xura (formerly Acision), Yahoo, ZTE.

Data & Interactive Forecast

Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.
Forecast suite includes:
  • Regional data splits for 8 key regions as well as country level splits for:
    • US
    • Canada
    • UK
    • Germany
    • Japan.
  • Device data splits by mobile handsets and tablet.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 10 different metrics.
  • Access to the full set of forecast data of 80 tables and over 7,600 data points.

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Future Voice Strategies: Market Sizing & Forecasts 2015-2020

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This detailed study provides an in depth view of the mobile voice market, analysing and projecting the market for the entire mobile voice and video calling ecosystem and assessing how it will develop over the next 5 years. It considers the outlook for VoIP pricing, split by Carrier OTT & Pure-Play OTT, and provides a comprehensive roadmap for the development of VoIP over 3G and 4G networks.
Additionally, alongside the expanding VoLTE market, our expert analyst team forecasts the adoption of WebRTC and HD Voice technologies.

Provided in a PDF report and in interactive XL spreadsheet.

The forecasts include:
  • MNO legacy voice revenues and ARPU (Average Revenue Per User)
  • Third Party and MNO mVoIP splits for active users, ARPU and revenue
  • Tablet mVoIP active users, ARPU and revenue
  • Mobile video calling users, ARPU and revenue
  • WebRTC forecasts for capable mobile devices and usage
  • HD Voice forecasts capable mobile devices and usage
Download a summary of the forecasts above, or request a detailed list of every table and chart via  

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30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

Sam Barker
Strategy & Competition
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, Japan, UK, USA


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