Live support
We are sorry, but support is not available at the moment.
Virtual Reality Markets
OverviewJuniper Research’s latest Virtual Reality research provides in-depth analysis of the VR industry across the whole value chain, covering both software and hardware. It identifies the key trends and opportunities in the space for a range of players, and gives extensive market forecasts highlighting the key opportunities in the sector, split by:
  • PC-based VR
  • Console-based VR
  • Smartphone-based VR
  • Standalone VR
  • VR Peripherals
  • 360˚ Cameras

Key Features

  • Trend Appraisal: Strategic review of the most important trends and opportunities, with discussion of the future evolution of VR hardware and software markets.
  • Business Models: Discussion of the emerging business models and where there remain gaps to be exploited, informed by interviews with key players:
    • Advir
    • Cognisess
    • Google
    • Microsoft
    • Sixense
  • Key player capability and capacity assessment, together with vendor market positioning Leaderboards, covering both hardware and software markets.
  • Benchmark industry forecasts for the following key VR sectors:
    • VR HMD (Head Mounted Display) Hardware
    • VR User Accessories
    • 360˚ Cameras
  • Benchmark industry forecasts for the revenue opportunity across following key content markets:
    • VR Games
    • VR Multimedia
    • VR Gambling

Key Questions

  1. How is VR developing for different use cases, and where is it being deployed?
  2. What needs to happen to make this technology truly mainstream?
  3. Where are the opportunities in this expanding ecosystem?
  4. What forms of content will prevail in this new market?
  5. Who are the main players in VR and what are their strategies?

Companies Referenced

Interviewed: Advir, Cognisess, Google, Microsoft, NVIDIA, Sixense.
Profiled: Alibaba, AMD (Advanced Micro Devices), DPVR, Epic Games, FOVE, Google, HTC, Microsoft, nDreams, NVIDIA, Oculus, Samsung, SIE (Sony Interactive Entertainment), THE VOID, Unity Technologies.
Case Studied: Advir, Cinemur, Cognisess, Google, LiveLike, Matterport, Navitaire, roOomy Reality.
87870, 13th Lab, ABAC (APEC Business Advisory Council), Adobe, Alienware, Alphabet, Amazon, American Museum of Natural History, ASUS, Bethesda Softworks, Carbon Design Group, CCP, Cineplex, Climax Studios, Cmoar, Dassault Systèmes, DDH (Digital Domain Holdings), Dell, EA Games, eMagin, Eyefluence, Facebook, Global Virtual Reality Association, GLOBALFOUNDRIES, Hewlett-Packard, HistoryView, Houghton Mifflin Harcourt, Huawei, IMAX, InfiniLED, Instagram, Intel, Khronos Group, Kickstarter, Lenovo, Manus, Marriot, Marvel, MinorityVR, Motorola, NASA, NetEase Games, Nimble VR, Nitero, Nokia, OSVR, Otherside Entertainment, Owlchemy Labs, PBS, Pebbles Interfaces, Pico, Pimax, Planetary Society, Radeon Technologies Group, RakNet, Razer, Resolution, Rocksteady Studios, Seven West Media, Shunwang, Six Flags Entertainment, Softkinetic, Surreal Vision, Taobao, TechnoBlood, Tencent Holdings, The Eye Tribe, Trickster Games, TSMC (Taiwan Semiconductor Manufacturing Company), Turbo Button, Ubisoft, Valve, VIA Technologies, Vuzix, Warner Bros, Weta Digital, World Economic Forum, Xiaomi, YI Technology, Youku Tudou, YouTube, ZTE.

Data & Interactive Forecast

Juniper’s latest VR Market Strategies forecast suite includes:
  • Hardware, software and accessories market data splits for 8 key global regions, and 7 countries including:
    • Canada
    • China
    • Germany
    • Japan
    • South Korea
    • UK
    • US
  • VR data forecasts, split by:
    • Tethered VR
    • Untethered VR
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 38 different metrics.
  • Access to the full set of forecast data of 79 tables and over 8,000 datapoints.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Purchase additional research reports to receive greater savings;
select three reports to receive all the available research in this area.

Virtual Reality Markets: Deep Dive Data & Forecasting 2017-2022

Click here for product details

Juniper Research delivers benchmark forecasts on the VR market, with our analysis covering the core hardware formats as well as content and accessories. The key areas include:
  • Console-based VR Headsets
  • PC-based VR Headsets
  • Smartphone-based VR Headsets
  • Standalone VR Headsets
  • VR Peripherals
  • VR Content
  • VR Data
Backed by expert analysis and commentary, these forecasts use a robust forecasting model to determine the likely growth of the user base and the accompanying market revenues.
Provided in a PDF report and an interactive XL spreadsheet.

The forecasts include:
  • Adoption rates & installed base – Console-based HMDs, PC-based HMDs, Smartphone-based HMDs, VR User Accessories, 360-degree cameras, VR games, VR multimedia, VR gambling.
  • Hardware shipments - Console-based HMDs, PC-based HMDs, Smartphone-based HMDs, VR User Accessories, 360-degree cameras.
  • Hardware revenues - Console-based HMDs, PC-based HMDs, Smartphone-based HMDs, VR User Accessories, 360-degree cameras.
  • Data consumption – Tethered and untethered VR HMDs
  • Pay-per-download uptake and revenues - VR games, VR multimedia.
  • In-app purchase uptake and revenues - VR games, VR multimedia.
  • Annual wager and gross win – VR gambling.
Download a summary of the forecasts below, or request a detailed list of every table and chart via

Add-on Research

Included Support options

Email Support

Receive free email support for the research purchased by emailing your queries to

Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

James Moar, Tony Crabtree
Smart Devices
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Germany, Japan, South Korea, UK, USA

Related Research

What about purchasing a subscription?

Unlimited access to our research catalogue and data