Virtual Reality Markets

• Trend Appraisal: Strategic review of the most important trends and opportunities, with discussion of the future evolution of VR hardware and software markets.
• Business Models: Discussion of the emerging business models and where there remain gaps to be exploited, informed by interviews with key players:
  • Advir
  • Cognisess
  • Google
  • Microsoft
  • Sixense
• Key player capability and capacity assessment, together with vendor market positioning Leaderboards, covering both hardware and software markets.
• Benchmark industry forecasts for the following key VR sectors:
  • VR HMD (Head Mounted Display) Hardware
  • VR User Accessories
  • 360˚ Cameras
• Benchmark industry forecasts for the revenue opportunity across following key content markets:
  • VR Games
  • VR Multimedia
  • VR Gambling

1. How is VR developing for different use cases, and where is it being deployed?
2. What needs to happen to make this technology truly mainstream?
3. Where are the opportunities in this expanding ecosystem?
4. What forms of content will prevail in this new market?
5. Who are the main players in VR and what are their strategies?

Interviewed: Advir, Cognisess, Google, Microsoft, NVIDIA, Sixense.
 
Profiled: Alibaba, AMD (Advanced Micro Devices), DPVR, Epic Games, FOVE, Google, HTC, Microsoft, nDreams, NVIDIA, Oculus, Samsung, SIE (Sony Interactive Entertainment), THE VOID, Unity Technologies.
 
Case Studied: Advir, Cinemur, Cognisess, Google, LiveLike, Matterport, Navitaire, roOomy Reality.
 
Mentioned:
 
87870, 13th Lab, ABAC (APEC Business Advisory Council), Adobe, Alienware, Alphabet, Amazon, American Museum of Natural History, ASUS, Bethesda Softworks, Carbon Design Group, CCP, Cineplex, Climax Studios, Cmoar, Dassault Systèmes, DDH (Digital Domain Holdings), Dell, EA Games, eMagin, Eyefluence, Facebook, Global Virtual Reality Association, GLOBALFOUNDRIES, Hewlett-Packard, HistoryView, Houghton Mifflin Harcourt, Huawei, IMAX, InfiniLED, Instagram, Intel, Khronos Group, Kickstarter, Lenovo, Manus, Marriot, Marvel, MinorityVR, Motorola, NASA, NetEase Games, Nimble VR, Nitero, Nokia, OSVR, Otherside Entertainment, Owlchemy Labs, PBS, Pebbles Interfaces, Pico, Pimax, Planetary Society, Radeon Technologies Group, RakNet, Razer, Resolution, Rocksteady Studios, Seven West Media, Shunwang, Six Flags Entertainment, Softkinetic, Surreal Vision, Taobao, TechnoBlood, Tencent Holdings, The Eye Tribe, Trickster Games, TSMC (Taiwan Semiconductor Manufacturing Company), Turbo Button, Ubisoft, Valve, VIA Technologies, Vuzix, Warner Bros, Weta Digital, World Economic Forum, Xiaomi, YI Technology, Youku Tudou, YouTube, ZTE.
 

Juniper’s latest VR Market Strategies forecast suite includes:

• Hardware, software and accessories market data splits for 8 key global regions, and 7 countries including:
  • Canada
  • China
  • Germany
  • Japan
  • South Korea
  • UK
  • US

• VR data forecasts, split by:
  • Tethered VR
  • Untethered VR
• Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 38 different metrics.

• Access to the full set of forecast data of 79 tables and over 8,000 datapoints.

Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.