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OverviewJuniper’s new and expansive Smartwatches research outlines the challenges and opportunities available in this evolving market, providing a comprehensive analysis of the sector split by:
  • Display Smartwatches
  • Hybrid Smartwatches
The research charts the latest technological and business developments in the smartwatch space, and provides in-depth forecasts across a variety of metrics. It also examine the strategies used by key players in the smartwatch market and assess their future prospects within this emerging sector.

Key Features

  • Technological Developments: Assessment of the current state of smartwatch technologies, detailing prospects for their future development and their impact on the sector.
  • Sales Channel Analysis: Discussion of the various ways in which smartwatches are sold, providing a guide to the most effective ways to use each channel to maximise exposure for a variety of types of vendor.
  • Juniper Leaderboard: Positioning & strategic evaluation of a range of players in the smartwatch market including:
    • Alphabet
    • Apple
    • Casio
    • Fitbit
    • Fossil
    • Garmin
    • Martian
    • Nokia
    • Polar
    • Samsung
    • Suunto
    • TAG Heuer
    • Ticwatch
  • Use Cases: Strategic evaluation of the use cases for smartwatches and what this means for the future shape of the sector.
  • Benchmark Industry Forecasts: Market segment forecasts for smartwatch installed base and shipments, as well as software. Hardware forecasts split by:
    • Smartwatch type (hybrid and display)
    • Connectivity (Cellular, GNSS, NFC, Wi-Fi)
    • Operating System (Android Wear, Tizen, WatchOS, Others)
    • Device Vendor (Apple, Asus, Fitbit, Fossil, Samsung, TAG Heuer, Others)

Key Questions

  1. What movement is happening in the smartwatch market?
  2. What is holding smartwatch adoption back?
  3. What features and positioning will drive adoption?
  4. How will the smartwatch OS and vendor landscape change over the next 5 years?
  5. What are the best business models for each player in the smartwatch ecosystem?

Companies Referenced

Alphabet, Apple, AT&T, Barclays, Casio, European Global Navigation Satellite Systems Agency, Fitbit, Fossil, Garmin, Google, Guess, Intel, LG, Lumo, Martian, Motorola, MyKronoz, Nokia, Nymi, Polar, Ringly, Samsung, Sony, Sprint, Suunto, TAG Heuer, Target, Tesco, Ticwatch, T-Mobile, Verizon.


Data & Interactive Forecast

The Smartwatches forecast suite includes:
  • Country level data splits for 8 key regions and country forecasts for:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Segment splits by:
    • Connectivity (Cellular, GNSS, NFC, Wi-Fi)
    • Device Type (display and hybrid smartwatches)
    • Device Vendor (Apple, Asus, Fitbit, Fossil, Samsung, TAG Heuer, Others)
    • Operating System (Android Wear, Tizen, WatchOS, Others)
    • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 7 different metrics.
    • Access to the full set of forecast data of more than 30 tables and over 4,100 datapoints.
Juniper Research’s highly granular Interactive Excels (IFXLs) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFXLs greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Smartwatches Research Report


Full Research Suite

Smartwatches full research suite comprises:

  • Smartwatches PDF report
  • Interactive Forecast IFXL spreadsheet
  • 12 months' access to Smartwatches data updates in harvest - find out more

Jan 2018




Report PDF & Excel

Smartwatches report and forecasts only, comprising:

  • Smartwatches PDF report
  • Interactive Forecast IFXL spreadsheet

Jan 2018




Research Details

James Moar
Smart Devices
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA

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