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Smart Wearables
OverviewJuniper’s Smart Wearables research provides an end-to-end analysis of this fast developing segment. The research service charts key macro trends, player strategies, and is a must-have purchase for both leaders and start-ups looking to establish a position in this sector.
This research includes analysis and forecasts for:
  • Fitness Wearables
  • Healthcare Wearables
  • Smartwatches
  • Smart Glasses
  • Wearable Cameras
  • Smart Jewellery & Clothing
  • Multimedia Wearables
  • Enterprise & Industrial Wearables
This research comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Key Takeaways (PPT)

Key Features

  • Sector Dynamics: Analysis of key market developments and device use cases, supported by case studies, as well as insights from industry players including:
    • Osterhout Design Group
    • Fitbit
    • Bragi
  • Trend Analysis: Discussion of major trends affecting the wearables market, with Juniper’s view on their implications for the industry and particular wearables segment.
  • Value Chain & Business Models: Analysis of the monetisation strategies and processes used by a range of types of businesses contributing to the wearables space.
  • Juniper Leaderboard: Key player capability and capacity assessment for wearable device vendors, platform providers and technology suppliers.
  • Benchmark industry forecasts for wearable device use, shipments and revenues, as well as software use and premium services adoption for a range of industry sectors.

Key Questions

  1. What are the best current and emerging uses for wearable technology?
  2. How big will the wearables market be in the coming years, and where will the best growth opportunities lie?
  3. How many wearables will be in use in the coming years, and what opportunities are there for software providers to directly monetise their services?
  4. Who are the main players in the wearables space, and what are their strategies?
  5. How will the business models and revenue streams for wearables evolve in the coming years?

Companies Referenced

Interviewed: Atheer Labs, Bragi, Fitbit, IBM, Nuance, ODG (Osterhout Design Group).
Profiled: Alphabet, Apple, Atheer Labs, Bragi, Catapult Sports, DAQRI, Firstbeat, Fitbit, Human Condition Safety, Intel, Microsoft, Moov, ODG (Osterhout Design Group) Samsung, Ubimax, Valencell, Vuzix, Withings.
Case Studied: Bragi, IBM, Microsoft, Motus, Pivothead, Pocketfinder, Proglove, Smartcap, Snap, Starkey, UPRIGHT.
Mentioned: 1066 Labs, Accenture, Adidas, AIG, Aiq, Alertgps, AMA (Advanced Medical Applications), Amazon, Anthem, APX Labs, ARToolWorks, Atlas Wearables, Augmate, Augmedix, Aura Labs, Autodesk, Avegant, Bang & Olufsen, Barclays, Beats, Bio Alpha, Biogen Idec, BMC Software, BMW, Body Media, Brother, Cambridge Consultants, Carnival Cruises, China Mobile, Chronologics, Chyronhego, Coin, Cordes & Graefe, CRC (Cooperative Research Centres), Creapptec, Crowdoptic, CUFF, Daimler, Dassault Systèmes, Designit Gmbh, Dextra Robotics, DHL, Disney, EA, Epson, Eyefluence, Filip, First Sign, FitStar, Flyby Media, Forte Technology, Fossil Group, Garmin, General Electric, Gest, Glassup, Glimpse, Godaddy, Google, Gopro, Goqii, Guardian Angel, Guidigo, Gymtechnik, Gymwatch, Harman, Healthycircles, HERE, Hereo, Hermès, HTC, Huawei, Human Condition Safety, Hypersuit, Imco, Indiegogo, Interapt, Isolynx, Jabra, Jawbone, Kairos, Kickstarter, Kinetic, Kopin, KSP Steel, Labcorp (Laboratory Corporation Of America), Laforge Optical, Lechal, Lenovo, LG, Logbar, London Fashion Council, Luxottica Group, Madrat Games, MapMyFitness, Martian Watches, Mastercard, Matrix Medical Network, Mckinsey & Co, MedHelp, Medtronic, Melon, Metaio, Migu, Mimo, Misfit, Mon Devices, Moto, Narrative AB, NASA, Nest, Neyaa, NFC Ring, Nike, Nokia, Novartis, Nuheara, Nymi, Oculus, OMG Life, Omron, Onthego, Opera Software, OSRAM, OSVR (Open Source Virtual Reality) Alliance, Owlet, Paramount Pictures, Pebble, Philips, PLAYERTEK, Polar, Pristine, Qing, Qualcomm, Recon Instruments, Red Bull, Resound, Royal Caribbean, Royole, Run GPS, Runkeeper, SmartThings, soft2tec, Sony, Sproutling, Strava, Summer Infant, Suunto, TAG Heuer, Target, Taser, Temptraq, Thalmic Labs, Time Warner, Tinitell, Tomtom, TUI Group, Two-Trees Photonics, Under Armour, United Healthcare, Unity3D, Validic, Vector, Verily, Vertu, Vi, Vinci Energies, Visijax, Viv, Vuforia, Walgreens Boots Alliance, Waverly Labs, Wearable Intelligence, Weightbot, Wipro, WS Kunstoff-Service, Xiaomi, XOS Technologies, Zebra Technologies, Zephyr Performance Systems, Zungle.

Data & Interactive Forecast

Juniper’s Smart Wearables forecast suite includes:
  • Data splits for wearables, across 8 key regions and 12 countries:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Hardware forecasts split by:
    • Sector: Consumer, Enterprise & Healthcare
    • Device types:
      • Smartwatches
      • Fitness Wearables
      • Healthcare Wearables
      • Smart Glasses
      • Wearable Cameras
      • Smart Clothing & Jewellery
      • Multimedia Wearables
      • Enterprise Wearables
  • Software and Wearable Apps forecasts split by:
    • Native apps
    • Smartphone-based control apps
    • Chargeable apps and app revenues, where applicable
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 14 different metrics.
  • Access to the full set of forecast data of 109 tables and over 15,000 datapoints.
Juniper Research’s highly granular Interactive Forecast Excels (IFxls) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions by using the Interactive Scenario Tool, and compare select markets and sectors side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Smart Wearables: Vendor Strategies, Opportunities & Forecasts 2017-2021

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Our expansive research provides insight into the Smart Wearables markets across all levels of the value chain. As well as discussing sector-wide trends and technological developments, we profile and assess the offerings of 18 wearables companies.
The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - Strategic analysis of market dynamics, drivers and trends, business models, and device use cases, together with wearable device vendor capability assessment and Juniper Leaderboard (PDF).
  3. Market Sizing & Forecasts – Regional, sector and device prospects and analysis together with 5 year forecasts for key metrics, including installed base, shipments and revenue.
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 15,000 datapoints, allied to an Interactive Scenario tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Purchase extra support time on the telephone for the research purchased with one of our expert analysts.

Research Details

James Moar
Smart Devices
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA

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