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Smart Wearables
OverviewJuniper’s Smart Wearables research provides an end-to-end analysis of the trends and ecosystem developments impacting this innovative segment. The research charts key macro trends, player strategies, and is a must-have purchase for both leaders and start-ups looking to establish a position in this sector.
This research includes analysis and forecasts for the following device categories:
  • Fitness Wearables
  • Healthcare Wearables
  • Smartwatches
  • Smart Glasses
  • Hearables
  • Wearable Cameras
  • Smart Jewellery
  • Connected Clothing
  • Other Wearables
Split by the following user segments:
  • Consumer Wearables
  • Professional Wearables
  • Healthcare Wearables
This research comprises:
  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • 12 months access to harvest online data platform

Key Features

  • Sector Dynamics: Analysis of key market developments and device use cases, supported by case studies, as well as insights from industry players including:
    • Bragi
    • DAQRI
    • Fitbit
    • Suunto
  • Trends Analysis: Discussion of major trends impacting the wearables market, with Juniper’s view on their implications for the industry and particular wearables segments.
  • Value Chain & Business Models: Analysis of the monetisation strategies and processes used by a range of types of businesses contributing to the wearables space.
  • Juniper Leaderboards: Key player capability and capacity assessment for wearable device vendors and semiconductor companies supplying this market.
  • Benchmark Industry Forecasts: Provided for wearable device use, shipments and revenues, as well as software use and premium services adoption for a range of industry sectors.

Key Questions

  1. What are the key factors affecting the development of wearable technology?
  2. What differences are there for consumer and enterprise deployments of wearables?
  3. How big will the wearables market be in the future and where will the best growth opportunities lie?
  4. How many wearables will be in use in the future, and what opportunities are there for software providers to directly monetise their services?
  5. Who are the main players in the wearables space and what are their strategies?

Companies Referenced

Interviewed: Atheer Labs, Bragi, Fitbit, IBM, Nuance, ODG (Osterhout Design Group).
Profiled: Alphabet, Apple, Atheer Labs, Bragi, Catapult Sports, DAQRI, Firstbeat, Fitbit, Human Condition Safety, Intel, Microsoft, Moov, ODG (Osterhout Design Group) Samsung, Ubimax, Valencell, Vuzix, Withings.
Case Studied: Bragi, IBM, Microsoft, Motus, Pivothead, Pocketfinder, Proglove, Smartcap, Snap, Starkey, UPRIGHT.
Mentioned: 1066 Labs, Accenture, Adidas, AIG, Aiq, Alertgps, AMA (Advanced Medical Applications), Amazon, Anthem, APX Labs, ARToolWorks, Atlas Wearables, Augmate, Augmedix, Aura Labs, Autodesk, Avegant, Bang & Olufsen, Barclays, Beats, Bio Alpha, Biogen Idec, BMC Software, BMW, Body Media, Brother, Cambridge Consultants, Carnival Cruises, China Mobile, Chronologics, Chyronhego, Coin, Cordes & Graefe, CRC (Cooperative Research Centres), Creapptec, Crowdoptic, CUFF, Daimler, Dassault Systèmes, Designit Gmbh, Dextra Robotics, DHL, Disney, EA, Epson, Eyefluence, Filip, First Sign, FitStar, Flyby Media, Forte Technology, Fossil Group, Garmin, General Electric, Gest, Glassup, Glimpse, Godaddy, Google, Gopro, Goqii, Guardian Angel, Guidigo, Gymtechnik, Gymwatch, Harman, Healthycircles, HERE, Hereo, Hermès, HTC, Huawei, Human Condition Safety, Hypersuit, Imco, Indiegogo, Interapt, Isolynx, Jabra, Jawbone, Kairos, Kickstarter, Kinetic, Kopin, KSP Steel, Labcorp (Laboratory Corporation Of America), Laforge Optical, Lechal, Lenovo, LG, Logbar, London Fashion Council, Luxottica Group, Madrat Games, MapMyFitness, Martian Watches, Mastercard, Matrix Medical Network, Mckinsey & Co, MedHelp, Medtronic, Melon, Metaio, Migu, Mimo, Misfit, Mon Devices, Moto, Narrative AB, NASA, Nest, Neyaa, NFC Ring, Nike, Nokia, Novartis, Nuheara, Nymi, Oculus, OMG Life, Omron, Onthego, Opera Software, OSRAM, OSVR (Open Source Virtual Reality) Alliance, Owlet, Paramount Pictures, Pebble, Philips, PLAYERTEK, Polar, Pristine, Qing, Qualcomm, Recon Instruments, Red Bull, Resound, Royal Caribbean, Royole, Run GPS, Runkeeper, SmartThings, soft2tec, Sony, Sproutling, Strava, Summer Infant, Suunto, TAG Heuer, Target, Taser, Temptraq, Thalmic Labs, Time Warner, Tinitell, Tomtom, TUI Group, Two-Trees Photonics, Under Armour, United Healthcare, Unity3D, Validic, Vector, Verily, Vertu, Vi, Vinci Energies, Visijax, Viv, Vuforia, Walgreens Boots Alliance, Waverly Labs, Wearable Intelligence, Weightbot, Wipro, WS Kunstoff-Service, Xiaomi, XOS Technologies, Zebra Technologies, Zephyr Performance Systems, Zungle.

Data & Interactive Forecast

Juniper’s Smart Wearables forecast suite includes:
  • Data splits for wearables, across 8 key regions and 12 countries:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Hardware forecasts split by:
    • Sector: Consumer, Enterprise & Healthcare
    • Device types:
      • Smartwatches
      • Fitness Wearables
      • Healthcare Wearables
      • Smart Glasses
      • Wearable Cameras
      • Smart Clothing & Jewellery
      • Multimedia Wearables
      • Enterprise Wearables
  • Software and Wearable Apps forecasts split by:
    • Native apps
    • Smartphone-based control apps
    • Chargeable apps and app revenues, where applicable
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 14 different metrics.
  • Access to the full set of forecast data of 109 tables and over 15,000 datapoints.
Juniper Research’s highly granular Interactive Forecast Excels (IFxls) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions by using the Interactive Scenario Tool, and compare select markets and sectors side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.


Smart Wearables: Competitor Strategies, Opportunities & Forecasts 2018-2022

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Our expansive research provides insight into the Smart Wearables markets across all levels of the value chain. As well as discussing sector-wide trends and technological developments, we profile and assess the offerings of 13 wearables companies and 12 semiconductor companies supplying the industry.
The research suite includes:
  1. Executive Summary & Core Findings - High level analysis of the whole market including key trends, market disruption, opportunities, leading players and market sizing (PDF).
  2. Deep Dive Strategy & Competition - Strategic analysis of market dynamics, drivers and trends, business models, and device use cases, together with wearable device vendor and semiconductor companies capability assessment and Juniper Leaderboards (PDF).
  3. Deep Dive Data & Forecasting – Regional, sector and device prospects and analysis together with 5-year forecasts for key metrics, including installed base, shipments and revenue.
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 17,000 data points, allied to an Interactive Scenario tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Support options

Additional 30 Minutes Analyst Time

Purchase extra support time on the telephone for the research purchased with one of our expert analysts.

Research Details

James Moar
Smart Wearables
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA

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