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Smart Wearables
OverviewJuniper’s Smart Wearables research provides an end-to-end analysis of this fast developing segment. The research service charts key macro trends, player strategies, and is a must-have purchase for both leaders and start-ups looking to establish a position in this sector.
This research includes analysis and forecasts for:
  • Fitness Wearables
  • Healthcare Wearables
  • Smartwatches
  • Smart Glasses
  • Wearable Cameras
  • Smart Jewellery & Clothing
  • Multimedia Wearables
  • Enterprise & Industrial Wearables
This research comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Key Takeaways (PPT)

Key Features

  • Sector Dynamics: Analysis of key market developments and device use cases, supported by case studies, as well as insights from industry players including:
    • Osterhout Design Group
    • Fitbit
    • Bragi
  • Trend Analysis: Discussion of major trends affecting the wearables market, with Juniper’s view on their implications for the industry and particular wearables segment.
  • Value Chain & Business Models: Analysis of the monetisation strategies and processes used by a range of types of businesses contributing to the wearables space.
  • Juniper Leaderboard: Key player capability and capacity assessment for wearable device vendors, platform providers and technology suppliers.
  • Benchmark industry forecasts for wearable device use, shipments and revenues, as well as software use and premium services adoption for a range of industry sectors.

Key Questions

  1. What are the best current and emerging uses for wearable technology?
  2. How big will the wearables market be in the coming years, and where will the best growth opportunities lie?
  3. How many wearables will be in use in the coming years, and what opportunities are there for software providers to directly monetise their services?
  4. Who are the main players in the wearables space, and what are their strategies?
  5. How will the business models and revenue streams for wearables evolve in the coming years?

Companies Referenced

Interviewed: Atheer Labs, Bragi, Fitbit, IBM, Nuance, ODG (Osterhout Design Group).
Profiled: Alphabet, Apple, Atheer Labs, Bragi, Catapult Sports, DAQRI, Firstbeat, Fitbit, Human Condition Safety, Intel, Microsoft, Moov, ODG (Osterhout Design Group) Samsung, Ubimax, Valencell, Vuzix, Withings.
Case Studied: Bragi, IBM, Microsoft, Motus, Pivothead, Pocketfinder, Proglove, Smartcap, Snap, Starkey, UPRIGHT.
Mentioned: 1066 Labs, Accenture, Adidas, AIG, Aiq, Alertgps, AMA (Advanced Medical Applications), Amazon, Anthem, APX Labs, ARToolWorks, Atlas Wearables, Augmate, Augmedix, Aura Labs, Autodesk, Avegant, Bang & Olufsen, Barclays, Beats, Bio Alpha, Biogen Idec, BMC Software, BMW, Body Media, Brother, Cambridge Consultants, Carnival Cruises, China Mobile, Chronologics, Chyronhego, Coin, Cordes & Graefe, CRC (Cooperative Research Centres), Creapptec, Crowdoptic, CUFF, Daimler, Dassault Systèmes, Designit Gmbh, Dextra Robotics, DHL, Disney, EA, Epson, Eyefluence, Filip, First Sign, FitStar, Flyby Media, Forte Technology, Fossil Group, Garmin, General Electric, Gest, Glassup, Glimpse, Godaddy, Google, Gopro, Goqii, Guardian Angel, Guidigo, Gymtechnik, Gymwatch, Harman, Healthycircles, HERE, Hereo, Hermès, HTC, Huawei, Human Condition Safety, Hypersuit, Imco, Indiegogo, Interapt, Isolynx, Jabra, Jawbone, Kairos, Kickstarter, Kinetic, Kopin, KSP Steel, Labcorp (Laboratory Corporation Of America), Laforge Optical, Lechal, Lenovo, LG, Logbar, London Fashion Council, Luxottica Group, Madrat Games, MapMyFitness, Martian Watches, Mastercard, Matrix Medical Network, Mckinsey & Co, MedHelp, Medtronic, Melon, Metaio, Migu, Mimo, Misfit, Mon Devices, Moto, Narrative AB, NASA, Nest, Neyaa, NFC Ring, Nike, Nokia, Novartis, Nuheara, Nymi, Oculus, OMG Life, Omron, Onthego, Opera Software, OSRAM, OSVR (Open Source Virtual Reality) Alliance, Owlet, Paramount Pictures, Pebble, Philips, PLAYERTEK, Polar, Pristine, Qing, Qualcomm, Recon Instruments, Red Bull, Resound, Royal Caribbean, Royole, Run GPS, Runkeeper, SmartThings, soft2tec, Sony, Sproutling, Strava, Summer Infant, Suunto, TAG Heuer, Target, Taser, Temptraq, Thalmic Labs, Time Warner, Tinitell, Tomtom, TUI Group, Two-Trees Photonics, Under Armour, United Healthcare, Unity3D, Validic, Vector, Verily, Vertu, Vi, Vinci Energies, Visijax, Viv, Vuforia, Walgreens Boots Alliance, Waverly Labs, Wearable Intelligence, Weightbot, Wipro, WS Kunstoff-Service, Xiaomi, XOS Technologies, Zebra Technologies, Zephyr Performance Systems, Zungle.

Data & Interactive Forecast

Juniper’s Smart Wearables forecast suite includes:
  • Data splits for wearables, across 8 key regions and 12 countries:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Hardware forecasts split by:
    • Sector: Consumer, Enterprise & Healthcare
    • Device types:
      • Smartwatches
      • Fitness Wearables
      • Healthcare Wearables
      • Smart Glasses
      • Wearable Cameras
      • Smart Clothing & Jewellery
      • Multimedia Wearables
      • Enterprise Wearables
  • Software and Wearable Apps forecasts split by:
    • Native apps
    • Smartphone-based control apps
    • Chargeable apps and app revenues, where applicable
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 14 different metrics.
  • Access to the full set of forecast data of 109 tables and over 15,000 datapoints.
Juniper Research’s highly granular Interactive Forecast Excels (IFxls) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions by using the Interactive Scenario Tool, and compare select markets and sectors side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

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Smart Wearables: Market Sizing & Forecasts 2017-2021

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Juniper delivers market-leading forecasts covering the Smart Wearables market. The research discusses how the different segments will transform in the coming years, both in absolute and relative terms.
Forecasts are provided for a range of different market segments.
Provided in a PDF report and in interactive XL spreadsheet.
The forecasts include:
  • The installed base and total number of smart wearable devices shipped per annum, split by region and country, for the following market segments:
    • Smartwatches
    • Smart Glasses
    • Fitness Wearables
    • Healthcare Wearables
    • Smart Clothing & Jewellery
    • Multimedia Wearables
    • Enterprise Wearables
  • Software & Services revenues, split by region and country, for the following relevant segments:
    • Smartwatches
    • Smart Glasses
    • Fitness Wearables
    • Healthcare Wearables
    • Multimedia Wearables
  • Additional forecasts include:
    • Average retail price for smart wearable devices bought ($) and associated market value ($m), split by region, country and all segments.
    • Number of smart wearable apps in use, split by region, country and all segments.
Download a summary of the forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

James Moar
Smart Devices
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA

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