Live support
We are sorry, but support is not available at the moment.
Smart Clothing & Jewellery
OverviewJuniper’s Smart Clothing & Jewellery research provides incisive analysis, appraising the key opportunities for smart clothing and smart jewellery, as well as professional and consumer fitness clothing and body sensors devices.

Our annual research service includes regular quarterly updates and is a must-have purchase for both leaders and start-ups looking to establish themselves in this sector.

The research comprises two documents:
  • Market Trends & Opportunities (PDF)
  • 5 Year Market Sizing & Forecast Spreadsheet (Excel)

Key Features

  • Discussion of current technological capabilities and key use cases in this nascent segment.
  • In-depth assessment of the key disruptive factors driving adoption and development.
  • Granular industry forecasts providing size and growth data for hardware, split by segment:
    • Consumer Fitness Clothing
    • Professional Fitness Clothing
    • Professional Fitness Body Sensors
    • Other Connected Clothing
    • Smart Jewellery
  • Current and anticipated capability assessment, including an analysis of the competitive landscape for several key vendors and an outline of the technologies currently used in these devices.
  • Ecosystem analysis, discussing current and future business models for players throughout the value chain.

Key Questions

  1. What are the best use cases for clothing-based wearables?
  2. What elements of technology are driving innovation in the space?
  3. What are the key barriers to advancing this space, and how can they be overcome?
  4. What business models currently exist and what will they look like in the future?
  5. Who are the main players in this market, and where are they focused?

Companies Referenced

AiQ, Amazon, ANT+ Alliance, Athos, Bluetooth SIG, Cambridge Consultants, Chromat, CliMate, CUFF, eBay, FashionTEQ, FirstSign, Fitbit, Footfalls & Heartbeats, Google, Guardian Angel, Henry Holland, Hexoskin, Intel, Jewelbots, Kerv, L’Oreal, LifeBEAM, Logbar, MasterCard, Microsoft, Misfit, Netamo, Neyya, NXP, OMSignal, PCH, Pebble, Qualcomm, Ringly, Samsung, Sensoria, Siren, Sony, SunFriend, SunSprite, Swarovski, Texas Instruments, Tory Burch, Trellie, Ubimax, Violet, Vuzix, Wearable Life Science, Zebra Technologies

Data & Interactive Forecast

Juniper’s Smart Clothing & Jewellery Forecast suite includes:
  • Data splits for smart clothing, smart jewellery, and body sensors, across 8 key regions and 12 countries:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Interactive Excel Scenario Tool allowing users to manipulate Juniper’s data for more than 10 different metrics.
  • Access to the full set of forecast data of 55 tables and over 7,000 data points.
Juniper Research’s highly granular Interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions by using the Interactive Scenario Tool, and compare select markets and sectors side by side in customised charts and tables. Interactive Excels greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Smart Clothing & Jewellery: Fashion & Technology Opportunities 2016-2020

Click here for product details

Our extensive research provides insight into the smart clothing and jewellery market across all levels of the value chain. We track the wearables sector on a quarterly basis, with a dedicated team of analysts ensuring that our clients have the most up to date view of the market from a technology and business perspective.
The research suite is delivered in PDF and Excel formats and includes:
  1. Key market trends accompanied by an assessment of how technological developments will affect the market.
  2. Examination of the smart clothing & jewellery ecosystem, analysing the role of key players in the value chain and the emerging business models.
  3. Benchmark industry forecasts for key metrics, including:
    1. The installed base and total number of smart clothing & jewellery shipped per annum, split by region, country, and segment (consumer fitness clothing, other clothing, jewellery, professional fitness clothing and professional fitness body sensors).
    2. Average retail price for devices bought ($) and associated market value ($m), split by segment, region and country
  4. Interactive Excel – highly granular dataset comprising more than 7,000 data points, allowing clients to compare select markets side by side in customised charts and tables (Interactive XL).
Download a summary of the forecasts above, or request a detailed list of every table and chart via

Add-on Research

Included Support options

Email Support

Receive free email support for the research purchased by emailing your queries to

Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

James Moar
Smart Devices
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA


Related Research

What about purchasing a subscription?

Unlimited access to our research catalogue and data