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Smart Audio Devices
OverviewJuniper Research’s new Smart Audio research examines the trends shaping how audio technology and computing are merging in the form of smart speakers and hearables. Our must-have research analyses the developing technologies and capabilities of this emerging space, as well as providing benchmark industry forecasts for the following sectors:
  • Home-based smart audio speakers
  • Portable smart audio speakers
  • Auxiliary smart audio speakers
  • Multimedia hearables

Key Features

  • Technological Capabilities & Positioning Analysis: Exploration of smart audio capabilities and how this affects the products’ positioning.
  • Strategic Trends Analysis: Impact assessment of key trends across the space as a whole.
  • Juniper Leaderboard: Positioning & strategic evaluation of a range of players in the smart audio market including:
    • Alibaba
    • Amazon
    • Apple
    • Bose
    • Eufy
    • Google
    • Harman/Kardon
    • Lenovo
    • LingLong
    • Onkyo
    • Sonos
    • Sony
    • Ultimate Ears
  • Benchmark Industry Forecasts: Category and form-factor-based device installed base and shipment forecasts, including attendant revenues projections for:
    • Home-based smart audio speakers
    • Portable smart audio speakers
    • Auxiliary smart audio speakers
    • Multimedia hearables

Key Questions

  1. What are the key considerations being made by players entering the smart audio market?
  2. What are the macro trends that will influence this sector in the coming years?
  3. Who are the market leaders and what are their strategies?
  4. What form factors are prevalent?
  5. Where will these devices have their greatest success?

Companies Referenced

Companies Referenced

AirPlay, Alibaba, Amazon, Apple, Bose, Chromecast Audio, Deezer, Eufy, FABRIQ, Frontier Silicon, Google, Harman/Kardon, Lenovo, LingLong, Microsoft, Nura, Onkyo, Pandora, Samsung, Sonos, Sony, Spotify, TuneIn, Ultimate Ears.

Data & Interactive Forecast

Juniper’s Smart Audio forecast suite includes:
  • Installed base of smart audio devices and multimedia hearables, annual shipments and associated hardware revenues.
  • Price band splits, covering the following intervals:
    • Under $75
    • $75-$199
    • $200+
  • Form factor splits for the following device types:
    • Home speakers
    • Portable speakers
    • Auxiliary speakers
  • Regional data splits for 8 key regions as well as country level splits for:
    • Canada
    • China
    • Germany
    • India
    • Japan
    • UK
    • USA
    • Access to the full set of forecast data of 54 tables and over 4,900 data points.
Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.


Smart Audio Devices: Strategies & Forecasts 2017-2022 Full Research Suite

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Our new Smart Audio research shows how audio technology and computing are merging, and what this means for these markets and the future of computing.
It discusses prevalent trends in the marketplace and outlines a clear guide for the strategies necessary for success in the sector in the coming years, as well as providing a highly detailed forecast suite for key regional and country markets.
The research suite includes:
  1. Key market trends accompanied by an assessment of how technological developments will affect the market.
  2. Analysis of each smart audio sector, detailing the way in which these segments will grow and change in the coming years.
  3. Player positioning and analysis, alongside a strategic assessment of future opportunities.
  4. Benchmark industry forecasts for key metrics, including:
  • The installed base and annual shipments of smart audio devices, split by region, country, segment:
    • Portable Smart Audio Devices
    • Home Smart Audio Devices
    • Auxiliary Smart Audio Devices
    • and price band:
    • $75 and under
    • $76-$199
    • $200 and above
  • Average selling price for each hardware segment ($), and associated revenues ($m), split by region and country.
  1. Interactive Excel: Highly granular dataset comprising more than 4,900 datapoints, allowing clients to compare select markets side by side in customised charts and tables (Interactive XL).
  2. 12 months access to the AI in Fintech data in our harvest digital markets intelligence centre. harvest visualises all of the data in easy to use and export graphs, tables and charts, and features continuous data updates. Find out more.
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

Add-on Research

Included Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Support options

Additional 30 Minutes Analyst Time

Purchase extra support time on the telephone for the research purchased with one of our expert analysts.

Research Details

James Moar
Smart Audio Devices
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Germany, India, Japan, UK, USA

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