Live support
We are sorry, but support is not available at the moment.
Consumer Wearables Market Survey
OverviewJuniper’s Wearable Device research provides an end-to-end analysis of this rapidly evolving segment - mapping key developments and identifying market opportunities.
Our new Consumer Wearables Market Survey examines attitudes towards wearable technology, both in the UK and in the US - exploring purchase intentions, brand preferences, and digging deep into why many have not yet ‘bought in’ to the category.

Key Features

  • Insights for the US and UK markets, split by key demographics.
  • Key takeaways on consumer attitudes and what they mean for the market.
  • Consumer brand awareness and future opportunities.
  • Buyer patterns for fitness, smartwatches and smart glasses segments.
  • Price sensitivity and attitudes.

Key Questions

  1. Who is buying wearables and what devices will they be buying?
  2. What are the key factors restricting consumers from buying wearable devices?
  3. How much are they willing to pay for the devices?
  4. Which brands are the most popular for each segment?
  5. What factors influence consumers’ brand choice in the wearables market?

Companies Referenced

Adidas, Apple, Asus, Atheer, Autograph, Brietling, Chanel, Epson, Fitbit, Garmin, GlassUP, Google, GoPro, G-Shock, Huawei, Jawbone, LG, Lifelog, Martian, Microsoft, Misfit, Motorola, Narrative Clip, Nike, Omega, Osterhout Design Group, Pebble, Ralph Lauren, Recon Instruments, Rolex, Samsung, Sony, TAG Heuer, UnderArmour, Vuzix, Xiaomi.

Data & Interactive Forecast

The accompanying Excel includes all the survey questions and demographic breakdowns in tabular form.
The Excel suite includes:
  • Gender & Age Analysis
  • Data splits for US and UK markets
  • OS splits for Android & iOS
  • Brand analysis for Smartwatches, Fitness Wearables & Wearable Cameras

Research Options

All research reports now come with an enterprise-wide licence

Consumer Wearables Market Survey: USA & UK Q3 2015

Click here for product details

Our dedicated team of Wearables analysts track the sector on a quarterly basis, providing frequent market updates for technologies, players and markets.
Juniper surveyed over 2,000 smartphone users (1,003 in the UK, 1,028 in the US) aged 14 and over in Q3 2015 on their use and attitudes towards wearable technology.
The research suite includes:
  1. Survey Report Summary - Slide deck summarising key takeaways and observations, allied to a series of strategic recommendations for players across the value chain (PDF). 
  2. Survey Excel – Sector and device prospects and analysis comprising more than 2,300 datapoints (Excel).

Add-on Research

Included Support options

Email Support

Receive free email support for the research purchased by emailing your queries to

Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

James Moar
Smart Devices
North America


    Related Research

      What about purchasing a subscription?

      Unlimited access to our research catalogue and data